Protect Life Michigan

• Support the Director of Marketing through the development and execution of consistent branding for Protect Life Michigan posts, emails, brochures, handouts, website, and event branding in language and appearance. • Ensure brand identity and message consistency across channels. • Assist the Social Media Manager in designing social media posts, captions, and/or video creation/editing. • Research relevant media trends and apply them to Protect Life Michigan's marketing content and strategy. • Collaborate with the Director of Community Engagement and Executive Director to design the Annual Report each spring. • Assist the Director of Marketing with regular event marketing design projects for events such as the Life Advocate Intensive, March for Life, Summer Internship Program, and Student Celebration.

• Assist in drafting, designing, and scheduling social media content (graphics, captions, videos). • Help maintain the monthly social media calendar. • Support the creation and formatting of Instagram Stories, Reels, and TikToks. • Monitor social media channels for comments, messages, and mentions; respond as needed. • Help flag or escalate critical comments or PR concerns. • Research pro-life news, current events, and digital trends to help identify relevant content. • Track basic engagement metrics (likes, shares, comments, reach) for reporting. • Attend occasional PLM events to capture content for social media (photos, videos, behind-the-scenes). • Help organize and archive social media assets (photos, footage, graphic templates).

• Take ownership of the execution of assigned projects and tasks that advance PLM’s long-term vision to end abortion. • Assist Strategic Initiatives Managers in determining project basics, such as scope and deliverables, on an as-needed basis. • Apply agile project management methods to move initiatives forward with clarity, efficiency, and accountability. • Translate vision into action by breaking projects into achievable steps with clear goals and deadlines. • Attend all developer team meetings, such as planning meetings and sprint huddles. • Collaborate closely with other developers, contributing ideas and feedback to sharpen and strengthen initiatives. • Routinely give and implement feedback to ensure quality and cohesiveness. • Report to Strategic Initiatives Manager. • Participate in weekly 1:1s. • Receive regular professional development. • Periodically attend events and outreaches throughout the state as a representative of Protect Life Michigan.

• Lead and support all planning and execution before, during, and after these events: Annual March for Life Trip to DC, Fundraising Dinner (assisting the Director of Development), Summer Internship, Planning team as needed, End-of-Year Student Celebration, Life Advocate Intensive, Student Training Event, Any other regional or statewide PLM events such as speaking tours, large student events, or events for PLM supporters. • Assist Program Coordinators in their programmatic event planning as needed. • Gathering feedback from participants and providing reports to supporters. • Proposing ideas to improve each event. • Organizing all event details such as decor, catering, entertainment, transportation, location, invite list, special guests, equipment, promotional materials, etc. • Ensuring compliance with insurance, legal, health, and safety obligations. • Specifying staff and volunteer requirements and coordinating their efforts. • Working with the creative team to create and execute marketing plans for these events, including emails, mailers, social media content, online ads, etc. • Proactively handling any arising issues and troubleshooting any emerging problems related to the events. • Updating website with current event information and notices. • Directly oversee the Event Assistant, including delegation of tasks, training, feedback, and ongoing project management. • During slow periods, assist in other projects and tasks as needed. • Periodically attend events throughout the state, including on some nights and weekends, as a representative of Protect Life Michigan.

• Manage administrative tasks related to the 3-3-3-Skip strategy, tracking and organizing monthly communication among Development Reps. • Draft, personalize, and send Cultivation Letters, including writing compelling changed-life stories based on partner interactions. • Manage mail-merging, printing, stamping, addressing, and mailing donor correspondence. • Maintain detailed records of partner interactions in CRM or Google Sheets. • Personalize outreach by referencing past interactions to build stronger relationships. • Serve as the first point of contact for inquiries via phone and email, maintaining professionalism and warmth. • Support the Executive Director in developing and sending out fundraising and stewardship emails as necessary. • Assist in planning and executing PLM’s Vision Dinners, including logistics, speaker coordination, guest communication, venue negotiations, volunteer coordination, table host recruitment oversight, and timelines. • Coordinate event volunteers and staff roles to ensure smooth and professional execution. • Manage the executive calendar, ensuring donor meetings, calls, and key events are scheduled efficiently while preventing conflicts. • Organize and maintain donor records and correspondence for easy access and retrieval. • Assist with general administrative duties, including data entry, document preparation, and CRM management. • Support leadership and development efforts by performing additional administrative tasks as needed.

• Manage Partner Communication • Manage administrative tasks related to the 3-3-3-Skip strategy, tracking and organizing monthly communication among Development Reps. • Draft, personalize, and send Cultivation Letters, including: • Writing compelling changed-life stories based on partner interactions. • Creating and formatting generic and personalized letter templates. • Managing mail-merging, printing, stamping, addressing, and mailing donor correspondence. • Maintain detailed records of partner interactions in CRM or Google Sheets, keeping donor databases and contact lists up to date. • Personalize outreach by referencing past interactions to build stronger relationships. • Maintain consistent messaging and branding across all donor communications, keeping in alignment with the Executive Director’s vision and communication style. • Serve as the first point of contact for inquiries via phone and email, maintaining professionalism and warmth. • Support the Executive Director in developing and sending out fundraising and stewardship emails as necessary. • Write compelling receipts including changed-life stories and heart-felt thanks. • Manage the executive calendar, ensuring donor meetings, calls, and key events are scheduled efficiently while preventing conflicts. • Schedule and coordinate monthly partner phone calls and personal visits, handling all logistics such as: • Confirming meeting locations and materials. • Sending reminders and follow-ups. • Using partners’ preferences to personalize scheduling. • Use online tools like Calendly to streamline scheduling and reduce back-and-forth communication. • Organize and maintain donor records and correspondence for easy access and retrieval. • Monitor and respond to emails and calls, providing timely and thoughtful responses. • Assist with general administrative duties, including data entry, document preparation, and CRM management. • Support leadership and development efforts by performing additional administrative tasks as needed.

• Assist in planning and executing PLM’s Vision Dinners, including logistics, speaker coordination, guest communication, venue negotiations, volunteer coordination, table host recruitment oversight, and timelines. • Manage RSVP tracking, table assignments, seating, check-in, and financial partner experience flow. • Coordinate event volunteers and staff roles to ensure smooth and professional execution. • Support follow-up strategies to maximize post-event engagement and long-term financial partner cultivation. • Help coordinate other, smaller financial partner events throughout the year (table host update dinners, namestorming parties, etc.) • Overseeing event logistics, including venue coordination and event materials. • Maintain detailed records of partner interactions in CRM and Google Sheets, keeping donor databases and contact lists up to date. • Maintain consistent messaging and branding across all donor communications, keeping in alignment with the Executive Director’s vision and communication style. • Serve as a point of contact for inquiries via phone and email, maintaining professionalism and warmth. • Monitor and respond to emails and calls, providing timely and thoughtful responses. • Assist with general administrative duties, including data entry, document preparation, and CRM management related to key partner events and the Vision Dinner. • Support leadership and development efforts by performing additional administrative tasks as needed.