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Leading in Acquisition, Content and Technology
Senior SEO Content Specialist
Location
Brazil
Posted
39 days ago
Salary
0
Seniority
Senior
Job Description
Senior SEO Content Specialist
Odds Scanner Group
• Develop and implement comprehensive website content plans aligned with internal SEO guidelines and business objectives; • Create detailed content briefs outlining a good structure for each page using the right components to achieve the best possible optimization score; • Implement internal link structures to allow search engines to crawl all pages properly and identify what are the core pages for each website; • Execute content audits to identify improvement opportunities and implement performance-enhancing on-page solutions; • Conduct competitive analysis to spot market trends and continuously stay ahead of organic search competitors; • Collaborate with Technical and Off-Page teams to ensure the overall SEO strategy is appropriately aligned with internal guidelines and Google Search Essentials; • Provide feedback to SEO content writers and editors when necessary.
Job Requirements
- Fluency in Portuguese (Brazil) at a mother tongue level
- At least 5 years of SEO experience, preferably content focused, ideally in the iGaming or Sports industry
- Knowledge about essential SEO concepts (e.g. on-page components, internal linking, cannibalization, topical authority, knowledge graph, search ranking systems)
- Familiar with G Suite apps (docs, sheets)
- Excellent organizational capacity to handle multiple responsibilities and deliver tasks on time
- Experience with agile methodologies is a plus
- Ability to work independently, but willingness to learn.
Benefits
- 40 days of holidays of your choosing (take only the bank holidays you want!)
- Hybrid and flexible working hours
- Competitive salary + performance bonus
- Private Health Insurance allowance
- Sports allowance
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Role Description Wir suchen Verstärkung für unser SEO Team, befristet auf 10 Monate. Jemand, der nahtlos einsteigt, die Arbeit weiterführt, und das vorhandene Content-Team (Content Editor + Content Creator) strategisch führt. - Entwicklung und Umsetzung der SEO-Roadmap über die nächsten 10 Monate - Weiterentwicklung unserer KI-gestützten Content Creation Machine (basierend auf Claude Skills) - SEO-Challenges (Algorithmus-Updates, etc) proaktiv angehen - Technisches SEO: Monitoring des technischen Zustandes (Crawl-Stats, Structured Data, Page Indexing) - Visibilität überwachen (SEO and AI) - Neue Content-Typen lancieren und zum Erfolg bringen - Kollaboration mit Content-Creator, Content-Editor und Product - Allgemein: nachhaltig den organischen Traffic steigern Qualifications - Mindestens 5 Jahre operative SEO-Erfahrung, davon nachweislich in leitender Funktion - Tiefes Verständnis von programmatischem SEO und den spezifischen Herausforderungen von zweiseitigen Marktplätzen - Sicherer Umgang mit GSC, Screaming Frog, und mindestens einem Rank-Tracker (AWR, Sistrix, Ahrefs o.ä.); Pluspunkte für Erfahrung mit Matomo oder Posthog - Muttersprache Deutsch - ein Grossteil unseres Contents und unserer SEO-Arbeit ist auf Deutsch ausgerichtet - Kandidaten müssen als Freelancer tätig sein, d.h. nachweislich mit mehreren Kunden arbeiten Benefits - 100% Remote - Flexible Arbeitszeiten - SEO hat bei uns einen hohen Stellenwert - du musst weder dem Geschäftsführer noch dem Produkt/Entwickler Team erklären, was SEO ist oder was der Mehrwert sein könnte - Unterstützendes und freundliches Teamumfeld.
Senior SEO Freelancer – 40–50%
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• Develop and execute the SEO roadmap over the next 10 months • Further develop our AI-powered content creation engine (based on Claude Skills) • Proactively address SEO challenges (algorithm updates, etc.) • Technical SEO: monitor technical health (crawl stats, structured data, page indexing) • Monitor visibility (SEO and AI), launch new content types and ensure their success • Collaborate with content creators, content editors, and product teams to sustainably increase organic traffic
