NetEase Games

• Collaborate with Product Managers, Art Managers, and Directors to define and establish character art style. • Work closely with 3D character artists, animators, and VFX artists. • Utilize the game engine editor to adjust and finalize the in-game look and feel of characters. • Create high-quality character concept designs. • Review and provide feedback on character designs submitted by outsourcing partners/vendors. • Mentor junior artists by creating training materials and sharing design experience.

• Support user research initiatives focused on game players • Assist with user research across a variety of game products • Work closely with product development teams to provide user research insights • Stay informed about emerging trends in the gaming and entertainment industries

• Lead the design and execution of performance animation for key story sequences and interactive cinematics, overseeing facial performances, dialogue scenes, and action-driven performances to ensure emotional authenticity and cinematic quality. • Collaborate closely with Art, Design, and Engineering teams to establish and maintain production pipelines and quality standards for performance animation, ensuring consistency in character emotions and visual storytelling. • Define production guidelines and animation standards for facial performances, dialogue scenes, and character acting, driving scalable and efficient content creation workflows while continuously improving quality and productivity. • Leverage experience from the film and game industries to optimize motion capture and keyframe animation pipelines, solve technical challenges, and enhance the overall quality and expressiveness of character performances.

• Create high-quality first-person and third-person weapon and tactical animations, including reloads, slides, vaults, weapon inspections, and other combat-related actions, ensuring realistic feel and smooth gameplay pacing. • Establish quality standards and production guidelines for realistic animation. Define asset output specifications and coordinate outsourced animation production to maintain consistent styles across multiple characters and weapon types. • Collaborate closely with engineers and Technical Animators to optimize hit reactions, camera shake, and physics-driven accessories, using animation details to enhance combat feedback and tactical immersion. • Participate in the design of innovative interaction animations, such as dynamic weapon inspections with different attachments, posture variations under different load conditions, and terrain-adaptive traversal animations to enrich battlefield experiences.

• Monitor social media platforms including X (Twitter), TikTok, Instagram, YouTube, Reddit, and Discord to identify emerging trends, viral content formats, and relevant gaming conversations. • Track platform updates, creator activities, and audience interests within gaming communities. • Support content planning by researching social media trends, gaming culture, internet memes, and entertainment topics. • Assist in brainstorming content ideas and campaign concepts tailored for gaming audiences. • Identify timely opportunities to connect game content with broader social media conversations. • Research gaming creators, influencers, streamers, and community trends across English Community. • Monitor competitor and industry social channels to identify best practices and content opportunities. • Assist with content calendar management, publishing coordination, and campaign tracking. • Support the preparation of social media copy, screenshots, and other platform assets. • Help collect and organize performance data from social media campaigns. • Support the development and execution of localized social media initiatives for English-speaking audiences, ensuring content is culturally relevant, engaging, and aligned with community interests. • Review social content and community communications from a cultural sensitivity perspective, helping ensure messaging is appropriate and well received by audiences. • Monitor content performance and engagement metrics. • Assist in preparing reports and identifying content trends, audience preferences, and optimization opportunities.

• Develop core gameplay mechanics for football/soccer games, including but not limited to: • Football rule systems (offside / foul / referee logic). • AI player design (tactical positioning / team coordination / dynamic decision-making). • Physics-driven animation systems (collision response / motion fusion / inertial control). • Player animation state machine design (dribbling / shooting / tackling animation blending). • Lead end-to-end implementation of technical solutions, from prototyping to performance optimization. • Solve cross-module technical challenges (animation-physics synchronization, network consistency, etc.). • Write high-quality C++ code and establish technical standards for gameplay modules.

• Lead Core Match Gameplay Design • Design and iterate key gameplay systems including passing mechanics, shooting systems, dribbling and skill moves, defending and tackling, physical interactions • Continuously improve the game feel, responsiveness, and competitive depth • Player Behavior & AI Systems: Lead the design and tuning of player positioning and spatial awareness, offensive and defensive decision making, tactical execution, dynamic formation transition • Match Balance & Pacing: Responsible for the overall match experience balancing offensive and defensive pacing, skill success rates, player attribute impact, and match fairness • Cross-Team Collaboration: Work closely with Gameplay Engineers, Animators, Technical Artists, Data Analysts to improve animation startup and transitions, input responsiveness, ball physics, and overall match realism • Competitive Research: Continuously study real-world football tactics, competitive football games (EA FC / eFootball), and high-level player game behaviors and translate those insights into implementable game systems

NetEase, Inc. (Nasdaq: NTES and HKEX: 9999) is a global powerhouse in the Internet and video game industry, with a market capitalization of $70+ billion and more than 26,000 employees worldwide. The NetEase group encompasses a range of innovative businesses centered around content creation, including: NetEase Games , one of the largest and most renowned game developers worldwide by size, revenue and game offerings. Over the years, NetEase Games has focused on developing high quality content and providing the best experience for gamers around the world; So far, the company has more than 100 games in operation. Its recent games include Naraka: Bladepoint, Knives Out, Onmyoji, Identity V, Harry Potter: Magic Awakened, etc. Youdao (NYSE: DAO), a majority-controlled subsidiary of NetEase, Inc. and China’s leading technology-focused intelligent learning company; Cloud Music (HKEX: 9899), a majority-controlled subsidiary of NetEase, Inc. and China’s leading online music content community; Yanxuan , NetEase’s private label consumer lifestyle brand; and Other innovative businesses , including, among others, an online payment platform and B-to-B technology solutions. About this Role: NetEase Inc. is currently looking for a Procurement Business Partner, to join Overseas (OC) Procurement Team. We’re looking for a Procurement Business Partner to join us in amplifying and enabling Procurement Overseas at NetEase. In this role, you will report to the Sr. Director, Overseas Procurement and work alongside a team of Procurement professionals that focus on enabling NetEase and its teams to do their best work by managing the procurement experience. As a Procurement Business Partner, you will take part in all aspects of the procurement process, from sourcing new vendors and handling negotiations, transacting and managing relationships with existing vendor; interfacing across teams on their procurement needs. What You’ll Do Negotiate with vendors to obtain the best possible terms while maintaining a good relationship Build and maintain long-term relationships with stakeholder and monitor vendors’ performance Conduct sourcing projects and provide category intelligence and benchmarks Review purchase requisitions to ensure that they are accurate and complete Monitor PR/PO throughout the lifecycle of a deal Act as a subject matter expert for internal stakeholders and external vendors Prepare procurement reports Review existing and new contracts with suppliers to ensure on-going feasibility Drive Procurement Initiatives from ideation through completion with meaningful business impact. What You’ll Bring