Mheda

Role Description The Membership Recruitment Manager is responsible for driving membership growth by identifying, cultivating, and converting prospective companies into MHEDA members. This role serves as MHEDA’s primary business development and outreach professional, managing prospect pipelines, conducting targeted outreach, coordinating visits, and guiding prospects through the membership journey from awareness to engagement. This position blends sales, relationship development, and marketing collaboration, leveraging data, CRM workflows, events, and personalized outreach to expand MHEDA’s member base across all business communities. The Membership Recruitment Manager plays a key role in ensuring long-term association growth and industry participation. Essential Duties and Responsibilities - Prospecting & Lead Generation - Identify and qualify prospective member companies and contacts aligned with MHEDA’s target business segments and growth priorities. - Leverage research and data intelligence tools (e.g., ZoomInfo, industry directories, partner network lists, etc.) to source new prospects, enrich prospect records, and strengthen overall data integrity and segmentation. - Conduct proactive outreach through calls, emails, LinkedIn, and referrals to initiate and advance relationships with prospective members. - Develop and maintain a structured prospect pipeline using HubSpot and AMS (Association Management System), ensuring disciplined tracking of outreach, qualification status, and progression. - Develop strategic prospecting campaigns in partnership with Marketing, including targeted flows and outreach sequences. - Relationship Development & Conversion - Serve as the primary point of contact for prospective members throughout the evaluation and decision process. - Conduct discovery conversations to understand company goals, challenges, and alignment with MHEDA offerings. - Present and articulate MHEDA’s value proposition tailored to company size, business model, and segment. - Schedule and conduct virtual and in-person prospect visits, including facility tours when appropriate. - Guide prospects through membership enrollment and onboarding in partnership with the Member Experience and Community Development teams. - Track and follow up on inactive prospects and re-engage unconverted leads. - Engagement & Participation Acquisition - Support event-driven recruitment by engaging non-member attendees at conferences, webinars, and trade shows. - Convert non-member event participants, survey participants, and content consumers into membership prospects. - Collaborate with internal teams to create pathways from participation (education, benchmarking, communities) to membership. - Identify opportunities to introduce prospects to peer members, committees, and advisory groups. - Renewal & Re-Engagement Support - Support retention and win-back efforts in partnership with Member Experience by engaging at-risk, disengaged, and former members through targeted outreach and relationship rebuilding. - Participate in retention conversations when appropriate, particularly for recently joined members. - Data, Systems & Reporting - Maintain accurate prospect and activity records within MHEDA systems (HubSpot and AMS). - Track and analyze pipeline progression and key performance metrics, including outreach activity, lead-to-member conversion rates, participation-to-membership conversions, and overall membership growth. - Provide regular reports and insights to leadership on pipeline health and growth opportunities. - Recommend improvements to workflows, messaging, and targeting strategies based on performance data. - Cross-Functional Collaboration - Work closely with Marketing on campaigns, messaging, and lead nurturing workflows. - Coordinate with Member Experience to ensure smooth handoff from prospect to active member relationship. - Partner with Events and Programs teams to leverage conferences as recruitment channels. - Contribute insights to improve MHEDA’s overall member acquisition strategy and value positioning. Qualifications - Relationship-driven and consultative communication style - Strong organizational and follow-through skills - Comfortable initiating outreach and starting conversations - Strategic thinker with a growth mindset - Data-aware and process-oriented - Collaborative across teams - Professional presence representing MHEDA in the industry Requirements - Occasional travel required for member visits, industry events, conferences, and trade shows. - Bachelor’s degree in Business, Marketing, Communications, or related field preferred. - 3+ years of experience in business development, sales, account management, membership recruiting or development, or related role. - Experience working within an association, B2B industry, or relationship-based sales environment preferred. - Strong comfort with CRM systems and outreach tracking (HubSpot, ZoomInfo or similar preferred). - Proven ability to manage a pipeline and meet growth or conversion goals. Work Environment / Physical Demands The work environment and physical demands described are representative of those encountered while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This role regularly requires sitting, standing, walking, using hands and fingers, talking and hearing, and reaching with hands and arms. The employee may occasionally lift or move up to 15 pounds. The position operates primarily in an office environment with periodic travel to conference or event settings. Noise levels are typically moderate.

Role Description The Industry Segment & Programs Manager is responsible for strengthening and growing one of MHEDA’s core business communities — Industrial Truck, Storage & Handling, or Systems Integrators — by executing community-defined priorities and delivering practical educational content that members can apply directly within their organization. This role partners closely with Business Community committees to translate defined priorities and member feedback into relevant programs, learning opportunities, and tools. Working cross-functionally with Member Services and Member Experience, the Industry Segment & Programs Manager ensures community-specific offerings support recruitment, retention, onboarding, and meaningful participation. The ideal candidate understands the industry segment they represent and can turn direction into tangible outcomes that deliver consistent, practical value to members. Essential Duties and Responsibilities - Community Alignment & Priority Execution - Serve as MHEDA’s internal expert and advocate for an assigned business community (Industrial Truck, Storage & Handling, or Systems Integrators). - Monitor industry trends, challenges, and opportunities to inform MHEDA programming and member value. - Build relationships with members, volunteers, and advisory groups to understand needs and gather feedback. - Identify gaps in member resources and propose new programs, tools, or services. - Participate in industry events, conversations, and committees to maintain strong market awareness. - Translate Business Community committee direction into defined action plans, timelines, and deliverables. - Content & Educational Development - Design and deliver community-specific educational content and learning experiences — including webinars, workshops, articles, podcasts, and resource guides — in collaboration with internal teams and subject matter experts. - Develop and manage online courses within MHEDA’s Learning Management System (LMS), including topic identification, collaboration with subject matter experts, and oversight of course creation and updates. - Partner with the Programming Manager, subject matter experts, speakers, and volunteers to develop practical, relevant programming aligned with community priorities. - Ensure all content aligns with MHEDA strategic priorities and current business trends. - Maintain and execute an ongoing content roadmap for the assigned community. - Program & Offering Development - Work with Member Services to design and launch new member programs and offerings tailored to the community. - Assist in shaping education sessions for conventions, conferences, and events when community expertise is required. - Help develop toolkits, guides, and resources that improve member business operations. - Evaluate program effectiveness using participation data and member feedback to refine and improve offerings. - Membership Growth & Engagement - Collaborate with Member Experience to support recruitment and retention efforts within the assigned community. - Assist with targeted outreach to prospects and members to promote MHEDA value. - Strengthen onboarding and engagement strategies specific to community needs. - Encourage volunteer participation and leadership development within the segment. - Track engagement trends and identify opportunities to increase participation. - Collaboration & Internal Alignment - Work cross-functionally with Marketing, Member Experience, and Member Services to provide insights and ensure consistent messaging, positioning, and delivery. - Help segment communications to improve relevance and engagement. - Contribute to strategic planning related to community growth and value delivery. Qualifications - Industry curiosity and a learning mindset - Ability to translate industry needs into practical solutions - Relationship building and facilitation skills - Content planning and program development - Strategic thinking with execution focus - Communication and collaboration across teams - Comfort working with subject matter experts and volunteers - Project management and organization Requirements - Bachelor’s degree in business, communications, education, marketing, or related field preferred. - 3+ years experience in the material handling industry or deep familiarity with one of MHEDA’s core segments (Industrial Truck, Storage & Handling, or Systems Integrators). - Experience developing educational content, training programs, or industry resources strongly preferred. - Association, B2B, training, or industry education experience a plus. Travel Requirements - Occasional travel required for industry events, member visits, and MHEDA conferences. Supervisory Responsibilities - None Work Environment / Physical Demands The work environment and physical demands described are representative of those encountered while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This role regularly requires sitting, standing, walking, using hands and fingers, talking and hearing, and reaching with hands and arms. The employee may occasionally lift or move up to 15 pounds. The position operates primarily in an office environment with periodic travel to conference or event settings. Noise levels are typically moderate.