Lodgify

• Conceptualize and execute compelling, on-brand visual assets across all marketing channels to drive key performance metrics. • Translate complex product features into simple, clear, and compelling explainer graphics, illustrations, and product visuals. • Bring Lodgify’s new brand to life with consistency while strategically pushing its creative boundaries. • Utilize Midjourney, Adobe Firefly, and DALL-E to produce intentional, high-quality photography and illustrations. • Track and test emerging AI/design tools, building scalable workflows and templates that speed up production without sacrificing quality. • Implement and maintain consistent, well-structured digital assets (web, landing pages, product visuals) in Figma using established design systems. • Apply motion design principles to specific use cases using premade After Effects templates.

• Own end-to-end funnel analysis • Partner with Growth team • Define and track metrics • Create insightful dashboards • Design and lead A/B tests • Propose experiments to unlock customer value • Develop and maintain data models • Apply data modeling techniques • Work as embedded peer within Growth team • Communicate findings effectively

• Build and maintain foundational tools that streamline feature squad workflows, enabling faster, safer development across the platform. • Guide our transition to a microservices architecture by leading the migration of remaining monolithic components. • Ensure robust test coverage (unit and integration) for critical services to support continuous delivery and operational stability. • Shape the platform’s architecture by actively participating in technical discussions and decision-making. • Improve CI/CD artifacts to support squad efficiency and ensure seamless deployment processes. • Apply best practices to refine existing code, making it more efficient, secure, and maintainable. • Propose initiatives and design solutions to drive improvements within the squad, seeing them through to implementation. • Improve our observability capabilities to support the continuity and health of the different platform’s domains.

• Lead the strategic direction for our Activation and CRM squads. • Build and manage the Retention & Monetization Squad from the ground up. • Architect and ship our monetization experimentation roadmap. • Build a Retention Engine that thinks for itself. • Trigger autonomous interventions and scale pricing experiments at ten times the current industry velocity.

Title: Head of GEO Location: Barcelona - Cataluña Barcelona - Cataluña Marketing – Marketing / Full-time Contrato Indefinido / Remote Type: Full-time Contrato Indefinido Workplace: remote Category: Marketing Job Description: Who we are Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology. Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals. Role Overview As LLMs, AI Overviews, conversational search, and generative discovery fundamentally reshape how users find products and make buying decisions, organic visibility now means something entirely different — and the stakes are higher than ever. We're looking for a senior leader who gets that, and who's ready to own it! As Head of GEO / AI Search Optimization, you will define, build, and lead Lodgify's entire generative engine optimization function. This is a channel ownership role. You'll set the strategy, secure the resources, and integrate GEO as a core pillar of Lodgify's go-to-market motion. You'll work across Product, Sales, Marketing, Brand, Growth, and Retention — influencing roadmaps, aligning stakeholders, and ensuring Lodgify is the most visible, frequently cited, and trusted brand in the vacation rental space across every AI-powered discovery surface. You won't be executing inside someone else's strategy. You'll be defining it. Remote-friendly role, with priority for candidates in or relocating to Barcelona. How will you make an impact? - Own the channel end-to-end. Define and lead Lodgify's GEO strategy as a core acquisition and brand authority channel within the company's GTM framework. You set the vision, the roadmap, and the priorities. - Drive executive alignment. Set channel OKRs, define the measurement framework, and present GEO performance and strategic direction directly to marketing leadership and the executive team. - Own the GEO roadmap and budget. Prioritize initiatives, allocate resources, and make the calls that determine how Lodgify invests in generative search visibility. - Shape the product. Partner with Product and Engineering to influence the product roadmap for GEO discoverability — site architecture, structured data, content formats, AI-agent access protocols, and indexation strategy. - Connect GEO to revenue. Work directly with Sales and Revenue teams to align GEO with pipeline generation, buying-journey intent mapping, and ICP-level visibility goals. - Create agentic GEO growth loops: Build and own AI-enabled automation workflows across content production, GEO optimization, and distribution — from programmatic content pipelines to automated citation monitoring and structured data deployment — treating automation as a core lever of the GTM strategy, not an afterthought. - Integrate across all of Marketing. Collaborate with Content, Brand, Growth, and Performance to embed GEO thinking into campaigns, thought leadership strategy, and distribution — so the whole org is pulling in the same direction. - Defend and compound Lodgify's classical SEO foundation — technical health, crawlability, on-page optimization, authority building, and link strategy. At our scale and across our markets, classical SEO is still a real growth lever. Protect what's working, compound what's not, and ensure traditional organic remains a strong acquisition channel alongside the GEO build. - Be the internal authority. Serve as Lodgify's subject-matter expert on AI search: educate stakeholders, build internal frameworks, and translate fast-moving market dynamics into clear, actionable strategic direction. - Win share of model. Drive the frequency with which Lodgify is cited, mentioned, and recommended by LLMs — through authoritative content, entity authority, structured data, and citation-trigger strategies. - Build the measurement infrastructure. Establish systems, dashboards, and workflows to track performance, brand mentions, and competitive visibility across all generative engines. Define what good looks like before anyone else does. - Experiment at the frontier. Lead GEO-focused experiments and product integrations — working with developers, agencies, and AI partners to unlock new acquisition vectors from conversational search, agentic AI, and AI Overview placements. - - What makes you a great fit? - At least 8 years of experience in SEO, organic growth, or AI search optimization — with at least 3 years in a leadership or channel-ownership role (Head, Director, Principal, or equivalent). - Proven track record of delivering measurable results with GEO, programmatic SEO, or AI-enabled content workflows — not just familiarity with the concepts. You've shipped, measured, and iterated on strategies that moved the needle in generative search environments. - Proven track record of owning a search or organic channel strategy — not just executing within one. You've set the direction, secured the buy-in, and delivered the results. - Deep expertise in how LLMs retrieve, chunk, and cite content — and what it takes to win share of model across AI-powered search surfaces. - Experience influencing cross-functional roadmaps, particularly with Product, Engineering, and Sales stakeholders at a decision-making level. - Proven ability to drive engineering and product prioritization without direct authority — you've secured sprint allocation, shaped roadmaps, and moved cross-functional teams through the quality of your business case, not through reporting lines. - Strong analytical mindset: you can build measurement frameworks, define KPIs, and communicate channel performance in business terms to a non-technical audience. - Executive communication skills: you can translate complex GEO/AI search strategy into compelling narratives for leadership and the broader org. - Comfortable setting direction in fast-moving, high-ambiguity environments. You don't wait for clarity — you create it. - - How can you earn extra bonus points? - Hands-on expertise in structured data, technical SEO, or AI-agent access protocols (llms.txt, JSON-LD, plain text/markdown architecture, crawl efficiency). - Experience developing or shipping AI-driven tools, lead-generation features, or content automation workflows. - Prior experience in a Head, Director, or VP-level role with direct P&L or budget accountability for an organic acquisition channel. - Why you’ll love us: You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging. What's in it for you?* The freedom to work from home any day that works for you. Enjoy 25 working days of paid vacation and Jornada Intensiva in August. Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too). Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime! Flexible Remuneration options for your transportation needs. Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment. 🇪🇸 Free Spanish classes. Boost your earning potential with our referral program that offers paid compensation. Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more! Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities. *Benefits offered may differ based on the type of contract that is issued So, what are you waiting for? Apply now! All applications and CVs must be submitted in English

• Define and drive long-term infrastructure/platform strategy aligned with business objectives and R&D needs; lead cross-org initiatives (e.g., multi-cloud strategy, disaster recovery architecture, platform modernization). • Design robust, scalable, secure architectures; run architectural reviews to identify systemic issues/tech debt and optimization opportunities; define rollout strategies for high-impact changes (DB migrations, Kubernetes upgrades, network redesigns) to ensure continuity. • Evolve internal developer platforms and tools (self-service infrastructure, golden paths/paved roads); establish IaC + GitOps standards and reusable patterns that balance productivity, safety, compliance, and cost. • Establish org-wide reliability practices (SLOs/SLIs/error budgets); drive observability/alerting strategy; reduce toil and improve MTTR through automation and self-healing; identify bottlenecks and implement efficiency improvements. • Lead platform-wide security and compliance evolutions (zero trust, encryption in transit/at rest, regulatory compliance); strengthen controls (segmentation, secrets, access, vulnerability management) and secure the software supply chain. • Improve cost visibility and governance; identify cost optimizations across cloud, databases, and services without compromising reliability or performance. • Coach DevOps Engineers, Senior DevOps Engineers, and Tech Leads; contribute to promotion committees; build learning paths and knowledge-sharing for the infrastructure community. • Provide escalation support for complex incidents; lead post-incident reviews and drive improvements to incident response processes and tooling.

• Architect AI-Native Workflows (and Growth Infrastructure): Identify high-leverage interventions where AI can eliminate human friction. • Drive 100x Experimentation Velocity: Move us from a 4–8 week manual test cycle to a system where AI detects anomalies, generates hypotheses, and deploys signal-triggered experiments autonomously by Day 90. • Scale Winning Patterns: Package successful experiments into "AI Enablement in a Box" toolkits, activating a network of AI Champions across every department, from Finance to CS, ensuring that Growth’s experimentation DNA becomes the company’s operating system. • Bridge the Product Gap: Collaborate with Engineering to run growth experiments directly on top of AI-native surfaces. • Own the Stack: Evaluate and consolidate our AI and MarTech tools to ensure we are operating with maximum speed and zero coordination tax.

• You'll help us maintain and add features to our existing Frontend application built with React. • You’ll do more than just write code—you’ll be a true partner in building a product users love. • You will own your work from the first brainstorming session through to launch and beyond. • We’re looking for someone who is curious enough to talk to customers, analyse usage data, and prioritise solving problems.

• Lead the design and development of LLM-powered applications (chatbots, copilots, agents, internal tools). • Own and evolve the LLM evaluation (evals) strategy, including designing gold-standard datasets and benchmarks, building automated eval pipelines and scoring systems and defining metrics for factuality, grounding, robustness, and user impact. • Diagnose and resolve complex failure modes (hallucinations, retrieval issues, agent breakdowns). • Optimize systems for latency, cost, scalability, and reliability in production. • Mentor junior engineers and guide best practices in LLM development and evaluation. • Collaborate cross-functionally with product, data, and leadership to shape AI strategy. • Set standards for responsible AI, including safety, bias mitigation, and observability.

• Engage and qualify leads: Prequalify leads generated by Lodgify’s marketing efforts through telephone, chat, or email. • Tailor the pitch: Clearly communicate Lodgify’s value and benefits, adapting your approach to each customer’s specific needs. • Drive conversations: Manage a high volume of inbound chats and calls, uncover customer needs, and position Lodgify as the best-fit solution. • Prospect actively: Drive high activity targets of 100 calls a day. • Leverage live chat: Connect with inbound leads in real time through live web chat and inbound calls. • Collaborate with Sales: Pass on qualified leads to the Sales team and support them in closing deals more efficiently. • Stay organized: Manage all interactions in HubSpot CRM, ensuring activity is logged and records are accurate. • Contribute to growth: Take part in projects that improve sales operations and processes, sharing ideas to boost team performance. • Share insights: Exchange strategies and feedback with the Sales team to enhance results and better understand customer needs.