Lillio (formerly HiMama)

• Own the inbound marketing funnel, with a primary focus on SEO and SEM, to drive qualified leads and pipeline growth. • Plan, launch, and optimize paid search (SEM) campaigns, managing budgets, bids, keywords, ad copy, and landing pages to hit cost-per-lead and ROAS targets. • Develop and execute the SEO and GEO strategy, including keyword research, on-page optimization, technical SEO, and content recommendations to grow organic traffic and rankings. • Own website and landing page conversion rate optimization, continuously testing messaging, offers, user journey, and page experiences to improve lead conversion and pipeline generation.  • Support building and managing nurture campaigns, lead scoring, and automated workflows in Marketo to move prospects through the funnel. • Maintain clean lead and campaign data and report on funnel performance in Salesforce, partnering with sales on lead handoff and attribution. • Define, track, and report on funnel KPIs - traffic, conversion rates, MQLs, SQLs, cost per lead, pipeline contribution, and revenue generated, and share insights with stakeholders. • Run a consistent cadence of A/B tests and experiments across channels, landing pages, and messaging to continuously improve conversion. • Collaborate with content and product marketing to align campaigns with the buyer’s journey and our childcare-provider audience.

• Supporting customers with troubleshooting technical support issues via chat, email and phone • Helping identify trends in customer issues and requests, as well as reporting bugs to the Engineering team • Working with the Product team to ensure we are making decisions in the best interest of our users • Finding ways to improve processes and reduce customer pain points • Recommending and implementing improvements to process to improve efficiency and customer outcomes • Supporting other Lillio teams in managing customer accounts • Ensuring the customer has an amazing Lillio experience!

• Own and grow a portfolio of high-value existing customers • Build trusted, long-term relationships with a select book of high-value accounts. • Conduct regular check-ins and business reviews to monitor health, usage, and satisfaction. • Analyze account performance and recommend ways to maximize adoption and value across the Lillio platform. • Host webinars, training sessions, and best-practice workshops to drive engagement. • Act as a go-to advisor, ensuring customers see measurable impact on their operations and growth. • Drive expansion and adoption across the broader customer base • Use segmented data and insights to identify accounts that are underutilizing Lillio's platform. • Execute targeted outreach campaigns, tailoring the value proposition to each customer's needs and goals. • Run product demos, discovery calls, and education sessions to showcase Lillio's full capabilities. • Manage a structured pipeline of expansion opportunities from initial outreach through to closed-won and full adoption. • Collaborate with Marketing and Customer Success on campaigns, webinars, and playbooks that generate demand. • Partner with Onboarding to ensure newly expanded customers drive deep, consistent engagement - not just activation. • Achieve and exceed monthly expansion targets, contributing directly to Lillio's growth.

• Lead with high-energy outbound outreach to create new pipeline, while treating inbound leads as an added bonus for generating qualified sales opportunities. • Build rapport with key decision-makers (owners, directors, and administrators) to understand their challenges and introduce Lillio’s solutions. • Conduct discovery calls to uncover prospect needs and pain points. • Qualify leads to ensure AEs focus on high-potential opportunities. • Collaborate closely with AEs to ensure a seamless handoff and a strong start to the customer relationship. • Manage a structured lead pipeline in Salesforce, keeping data accurate and up-to-date. • Stay informed about Lillio’s offerings and childcare industry trends to provide relevant insights. • Participate in team meetings, campaigns, and cross-functional initiatives to optimize top-of-funnel performance. • Help launch targeted outbound campaigns to drive pipeline growth. • Research leads to enrich data and prioritize lead lists. • Report on campaign performance and share insights to optimize results. • Take extreme ownership over the inbound funnel, iterating continuously to increase conversion rates. • Reach and exceed monthly quota for opportunities generated, consistently driving top-of-funnel growth.

• Design & run outbound campaigns to priority sub-segments within the SMB childcare market to generate your own pipeline. • Execute high-volume, high-quality outreach across calls, emails and Salesloft cadences to engage providers and create qualified opportunities. • Manage SB inbound opportunities (once onboarding and performance requirements are met) and convert them into Lillio customers. • Run the full sales cycle from discovery to close for the SMB deals you source, while partnering closely with the SDR team to work inbound opportunities. • Build rapport with key decision-makers (owners, directors, and administrators) to understand their challenges and introduce Lillio’s solutions. • Deliver compelling product demonstrations and communicate Lillio’s value clearly and confidently. • Maintain strong pipeline hygiene with accurate forecasting, next steps, and activity tracking in Salesforce. • Consistently achieve and exceed monthly and quarterly revenue goals, with an outbound-first approach. • Collaborate with Sales Leadership to refine outbound messaging, build prospect lists, and improve campaign effectiveness. • Work cross-functionally to share market feedback, log product requests, improve messaging, and influence go-to-market strategies. • Maintain strong knowledge of childcare industry trends to position yourself as a trusted expert in conversations with prospects.

• Drive technical decisions regarding infrastructure-as-code, CI/CD pipelines, and platform architecture to ensure long-term scalability. • Lead the charge on system reliability and performance. • Develop and support internal team tooling • Troubleshoot, debug and resolve issues as part of a shared on-call rotation. You take an active role in ensuring the operational health and stability of the system as a whole. • Mentor and support your peers, including through compassionate code review.

• You are an engineer who likes to win and loves seeing product deliver value to customers! Not only do you help solve technical problems, but you do so through a product-lens; you have a deep understanding of both engineering and product management frameworks and know how to apply them to achieve results • You are a true leader within the organization - You bring enthusiasm and motivation within and across teams for our customers, company, team culture, and the individuals you manage. • Manage the professional and technical growth and development of a diverse team of engineers through regular 1:1s, feedback, objectives setting, tracking career growth, etc. • Continuously improve engineering practices and processes within your team and the engineering organization. • Take a leadership role in our recruiting, hiring, and onboarding processes & maintain our commitment to diversity, inclusion and belonging. • Collaborate across teams to design, build, and ship great experiences for our users. • Bring a passion to stay on top of industry trends, experiment with and learn new technologies, and participate in internal and external technical communities. • Encourage innovation, implementation of cutting-edge technologies, outside-of-the-box thinking, teamwork, and self-organization. • Shape and scale our Lillio engineering and company culture as we continue to grow.