Knit, Inc.

Role Description The Director of Enterprise Sales will play a pivotal role in leading and developing Knit's enterprise sales organization—driving the execution, discipline, and results needed to accelerate our journey from $10M to $100M in ARR. - Lead a team of 7–8 full-cycle Enterprise Account Executives responsible for acquiring new enterprise clients and expanding into new business units within existing accounts. - Focus on refining and enforcing a rigorous, metrics-driven sales process while coaching the team to perform at their highest level. - Partner closely with senior leadership—including the COO—to strengthen Knit's sales methodology, optimize pipeline health, and scale a culture of accountability, excellence, and growth. Qualifications - 7+ years of enterprise sales experience, including 3+ years managing a team of 4 or more quota-carrying Account Executives. - Proven success leading enterprise sales teams focused on new logo acquisition and cross-sell growth. - Strong command of sales process design and execution—ideally with experience using MEDDIC, SPICED, or similar frameworks. - Expertise managing CRM systems (Salesforce preferred) with a deep commitment to pipeline hygiene and data accuracy. - Consistent track record of team quota attainment and pipeline growth in enterprise B2B environments. - Exceptional coaching and leadership skills, with a focus on developing AEs into top performers. - Strategic mindset with strong analytical ability—able to identify patterns, diagnose performance gaps, and implement effective improvements. - Experience collaborating cross-functionally with Marketing, Research, and Customer Success teams. - A builder’s mindset—comfortable bringing structure to a scaling organization and excited to refine repeatable, world-class sales processes. Requirements - Drive operational excellence through rigorous pipeline management, accurate forecasting, and adherence to Salesforce hygiene best practices. - Refine and optimize repeatable sales processes using elements of MEDDIC and SPICED, improving efficiency and predictability across the team. - Inspect and support active deals, providing real-time coaching, feedback, and hands-on assistance in strategic opportunities. - Recruit, hire, and onboard top enterprise sales talent, building a world-class team that embodies Knit’s values and culture. - Collaborate with Sales Leadership and the COO to define KPIs, analyze performance trends, and continuously improve the go-to-market motion. - Foster a culture of accountability and learning, emphasizing data-driven decision-making, teamwork, and professional development. Benefits - Competitive salary + commission plan if applicable to role. - Equity Options. - Healthcare (medical, dental, and vision) and Additional Coverage. - Company laptop and one-time onboarding Technology Stipend. - 401(k) with company match. - Flexible time-off. - Hybrid working.

Role Description The Senior Survey Programmer's purpose is to ensure efficient and accurate study programming of all Knit surveys to meet and exceed customer expectations. This role is critical to our business because it provides a smooth, high-quality customer experience. - Review customers’ study designs and formulate recommendations to optimize questionnaires for successful programming and data outputs. - Accurately program all of the Knit studies into Qualtrics and the Knit dashboard. - Conduct quality control checks to ensure error-free surveys. - Ensure completion of survey programming by established deadlines and/or notifying teams with alternate plans when necessary. - Identify and implement innovative programming techniques and non-standard solutions to programming challenges when needed. - Integrate complex logic (display logic, branching, skip logic, termination logic, etc.), graphic, multimedia and specialty survey components when needed. - Provide technical support and guidance on survey programming best practices. - Coordinate with Research and Customer Success team members to ensure successful survey fielding and project completion. - Accurately and efficiently clean raw data in CSV exports for seamless uploading into Knit. Qualifications - Fluent in written and verbal English. - Exceptional communication skills with the ability to communicate directly with Knit’s US-based customers via email (occasionally, via Zoom calls). - Experience in a client-facing role. - Expert proficiency (6+ years) in survey programming software platforms, specifically Qualtrics. - Knowledge and experience using JavaScript, HTML, and CSS. - At least 3+ years of experience in Market Research (ideally having previous experience with large market research companies such as IPSOS, Kantar, Nielsen, Gartner, etc.). - Highly detail-oriented with a perfectionist attitude. - Ability to program surveys quickly and efficiently, with the ability to meet quick deadlines. - Bonus: Experience fielding online surveys using Cint (Lucid), InnovateMR, Prodege, etc. Requirements - 100% of programming errors caught before soft launch. - 100% of projects are optimized for display and for analysis in Knit once we hit go in soft launch (e.g. question type, filters/cuts, HVs, etc.). - <10% of all projects have a Tech team change request AFTER fieldwork has started. Benefits - Competitive salary + Equity Options if applicable to role. - Healthcare Coverage. - Company-issued laptop. - Contributions to the Employee Provident Fund (EPF). - Holiday time-off. - And more!

Who we’re looking for… Role: Research Director Team: Research Reports To: Senior Research Director Location: Remote or Hybrid, USA We have a remote working policy, so we are looking for teammates anywhere in the US! However, we do have pods in NYC, Austin, Chicago, and D.C., where we would love for you to work any time you’d like. Our standard operating hours are Monday - Friday 9am - 5pm EST. Actual work schedules will be based on the candidate's time zone. Travel: This role will occasionally be expected to travel for ad hoc in-person customer requests, in-person internal working sessions, and our once per year US All Team Summit. A little about us… Knit is the The Researcher-Driven AI Platform helping researchers run agency-quality quant + qual research at DIY costs & speed. Through Knit, brands like NASCAR, JBL, and Mars automate their consumer research process to get a quicker and more holistic understanding of their audiences. Overview The purpose of the Research Director role is to ensure Knit customers successfully achieve their desired research outcomes through their partnerships with Knit. By owning customer relationships, getting deeply engrained in customer research needs, and driving high-quality project deliverables, the Research Director’s impact is ultimately measured by positive customer retention and expansion. Business Impact | What you will own… The research function is a primary contributor to Knit’s shared business objectives of customer retention and upsells, ultimately measured by Net Revenue Retention (NRR) in addition to supporting successful Pilot to Subscription Conversions for acquiring new business. The levers the Research Director role owns to influence these key business objectives are: - Research Success → Ensuring Knit Customers successfully achieve their desired research outcomes through their projects with Knit, measured by successfully achieving Research Objectives and delivering on Knit’s Quality & Speed service-level agreements (SLA’s) Primary responsibilities of this role: - Serving as the dedicated research lead for all customers’ projects (on assigned accounts) and serving as the ultimate accountable party for research project success - Driving and documenting in-depth project scoping to uncover a deep understanding of research objectives and project context to set up project success - Driving as the strategic problem solver and research subject matter expert partner for customers, effectively being able to propose solutions to business & research needs - Driving as a solutions architect for customers, educating them on Knit’s research capabilities, consulting with them to adjust for fringe requirements, and proposing solutions to maximize project success - Driving, maintaining, and enriching all customer context to improve Knit’s ability to meet the customers’ custom research needs - Participating in continuous innovation on Knit’s AI product to minimize the delta between Knit’s AI output and a human researcher output - Being the final, customer-ready check and approver on all Knit final topline delivery and presenting the key insights and recommendations directly to the customers - Driving on feedback collection on “the last mile” - uncovering and documenting what happens after Knit delivers a project to when it’s “stakeholder ready,” supporting Knit’s product vision in getting to stakeholder ready reports - If People Manager: Successful & effective people management of direct reports, ensuring they are successfully fulfilling their role’s responsibilities and growing in impact (People Management at Knit includes driving performance, driving clarity and accountability, hiring, onboarding, upskilling competencies, performance management, conflict resolution, and morale building.) Required Skills & Experiences - Must have 8+ years of market research experience, with the majority of the time spent on the supplier side in a market research agency environment. - Must have experience leading discovery and scoping calls, writing and editing quant and qual questionnaires from scratch, drafting analysis plans, and creating and presenting stakeholder-ready insights topline & reports. - Ability to drive initiatives and outcomes in ambiguous environments, both for navigating complex customer needs and Knit internal business changes. Proven track record successfully operating in an early stage startup (<50 employees) is a plus. - Proven track record of owning client relationships with customers at Enterprise, Fortune 500 US-based companies, specifically working with insights professionals to scope and achieve desired research outcomes, resulting in customer retention and growth. - Ability to drive initiatives and outcomes successfully in environments with competing priorities, multiple research projects on at a given time, and simultaneous internal business demands. - If People Manager: Effective People Manager both cross-functionally and at the team level - specifically in driving clarity and accountability, hiring, onboarding, performance management, conflict resolution, and morale building. Salary Information The salary range for this role is $140,000 - $160,000. Benefits Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!

Who we’re looking for… Role: (Senior) Director of Growth Marketing Team: Marketing Reports To: Chief Operating Officer Supervisory Responsibility: This role will have 2-4 direct reports Location: While we are open to remote candidates we are prioritizing individuals that are able to work under a hybrid model with 3 days a week in our NYC Headquarters. Travel: This role will travel as needed for in-person customer meetings and industry conferences. Note, Knit does US All Team, in-person company events 2x per year. A little about us… Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible. Overview & Responsibilities The Director of Growth Marketing will play a critical role in scaling Knit’s go-to-market engine . This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs. You’ll lead Knit’s Growth Marketing function (including Marketing Operations and Content), owning inbound and outbound demand generation across paid, organic, content, events, and emerging AI-driven outbound initiatives. You’ll partner closely with Sales, Product Marketing, and RevOps to ensure growth efforts translate into qualified pipeline that converts and is acted on with rigor. You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research . This is a hands-on leadership role for a builder who thrives at the intersection of experimentation and execution—leveraging modern growth tooling (including AI and automation) and scaling what works as Knit grows. Reporting to the Chief Operating Officer, you’ll work closely with senior leadership to align growth strategy with revenue goals, GTM priorities, and cross-functional execution. Primary Responsibilities Own Knit’s growth marketing strategy with full accountability for Sales Qualified Lead (SQL) generation and pipeline contribution. Lead and develop the Growth Marketing team , including direct management of Marketing Operations and Content, ensuring strong execution, clear accountability, and scalable systems. Design, execute, and optimize integrated growth programs across inbound and outbound channels, including paid, organic, content, events. Explore, test, and scale AI-driven outbound and automation initiatives to improve reach, personalization, and efficiency. Build and execute lifecycle and customer marketing program s—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success. Own the strategic direction and performance goals for events as a growth channel, partnering with Marketing Operations on event execution, sales alignment, and post-event measurement Lead Knit’s content efforts , ensuring programs and assets directly support demand generation and sales priorities. Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes. Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs. Partner closely with Sales Development and potentially manage 1–2 SDRs as part of the broader growth motion (scope to evolve over time) . What Success Looks Like You’ll be measured primarily by: Pipeline Impact: Marketing-sourced and influenced pipeline consistently meeting agreed targets. Growth Efficiency: Improved performance across channels, with clear ROI and predictable forecasting Outbound Innovation: Demonstrated progress leveraging AI and automation to scale outbound effectiveness. Content & Events Impact: Content and events measurably contributing to SQLs and pipeline. Team Performance: A strong, engaged growth marketing team delivering against quarterly goals. Cross-Functional Execution: Strong alignment with Sales, Product Marketing, and RevOps, resulting in fast follow-up and predictable execution. Operational Rigor: Reliable reporting, attribution, and data-driven decision-making across marketing programs. Key Skills & Experience A successful candidate is a senior B2B marketing leader who combines strategic thinking with operational excellence. You’re comfortable owning outcomes, building teams, and partnering cross-functionally to drive growth. Required: 6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations. Proven success driving pipeline and revenue impact in an enterprise GTM motion. Strong experience across inbound and outbound growth channels, including paid, organic, content, and events. Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend. Command of marketing analytics, funnel metrics, and performance management. Hands-on experience with modern marketing automation, CRM, and analytics tooling. Comfort experimenting with AI-enabled tools and automation to improve efficiency, personalization, and scale. Experience leading and developing teams, including marketing operations and/or content functions. Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams. Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization Nice to Haves: Experience managing or partnering closely with SDR teams. Background in B2B SaaS, research, data, or analytics platforms. Familiarity with account-based marketing (ABM) or multi-stakeholder buying committees. Prior exposure to AI-driven outbound, personalization, or growth experimentation tools. Prior experience working closely with RevOps on attribution and GTM systems. Salary Information The salary range for this role is $160,000-$200,000. Benefits Upon joining the Knit team, you will receive a competitive salary + commission plan, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more! Our Company Values We are the Championship Team. This means we: Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?” Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action  (When we see a need, we take initiative, and hold ourselves accountable to seeing it through). Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.

• Serving as the dedicated research lead for all customers’ projects (on assigned accounts) and serving as the ultimate accountable part for research project success • Driving and documenting in-depth project scoping to uncover a deep understanding of research objectives and project context to set up project success • Demonstrate a growth mindset as a solutions architect for customers, educating them on Knit’s research capabilities, consulting with them to adjust for fringe requirements, and proposing solutions to maximize project success - escalating to Research Directors when needs exceed capabilities • Escalating needs to Research Directors to support troubleshooting when increased risk for project viability or customer impact occurs • Driving, maintaining, and enriching all customer context to improve Knit’s ability to meet the customers’ custom research needs • Being the final, customer-ready check and approver on all Knit final topline delivery and presenting the key insights and recommendations directly to the customers • Participating in continuous innovation on Knit’s AI product to minimize the delta between Knit’s AI output and a human researcher output • Driving on feedback collection on “the last mile” - uncovering and documenting what happens after Knit delivers a project to when it’s “stakeholder ready,” supporting Knit’s product vision in getting to stakeholder ready reports