Kalungi

• Develop comprehensive content strategies aligned with business objectives, funnel stages, audience personas, and market trends. • Own, define and create the client’s brand voice, messaging, and positioning guide. • Utilize research and analytics to craft compelling narratives that resonate with client values and priorities. • Ensure content aligns with SEO best practices and contributes to lead generation and brand awareness. • Identify gaps in content and recommend new topics according to SEO research, site analytics, and competitor performance. • Produce high-quality, engaging content in various formats (ad copy, testimonials, articles, lead nurture copy, ABM copy, blog posts, social media posts, case studies, video scripts, white papers, etc.) that resonates with the target audience. • Create and manage social media and editorial calendars, ensuring timely publication and alignment with marketing initiatives. • Identify and implement effective distribution channels to maximize content reach and engagement. • Create customer lifecycle marketing collateral to drive marketing qualified leads via strategically integrated campaigns.

• Develop a data-driven content strategy focused on high-intent B2B SaaS keywords. • Conduct keyword research, topic clustering, and competitor analysis to uncover ranking opportunities. • Own and manage the content calendar, ensuring a steady flow of optimized, insightful, and conversion-focused content. • Write and optimize blog posts, pillar pages, case studies, landing pages, and industry research reports, all with a focus on ranking and converting. • Optimize internal linking to improve navigation and content discoverability. • Monitor organic traffic, keyword rankings, and conversion metrics using Google Analytics, Search Console, HubSpot, and Semrush.

• Daily social media engagement and community interaction • Light project management and coordination • Support content workflows and campaign execution • Learn alongside senior marketing professionals at Kalungi

• Complete projects to support inbound, outbound and strategic marketing initiatives; • Conduct competitive research to influence positioning decisions and marketing campaigns; • Perform marketing attribution, connecting leads to dollars so we can show marketing’s impact; • Conduct SEO research, giving our content production efforts direction and maximizing their effectiveness; • Create Google, Facebook, & Linkedin ad campaigns to increase search authority, website traffic, and leads; • Develop and maintain content for inbound- and outbound campaigns; and • Assist with project coordination and marketing campaign execution.

• Maintain the Syntropy Map: Define who the company serves and why the work matters. • Guide through influence: Lead with clarity and trust, not control. • Align the team: Coach Scribes, Sculptors, and Engineers toward coherent execution. • Translate strategy into action: Keep purpose and direction intact across projects. • Conduct executive-level conversations: Validate direction with leaders and stakeholders. • Amplify coherence: Ensure every initiative connects to the larger vision.

• Translate positioning into a unified design language across all touchpoints. • Craft memorable visual experiences using tension, rhythm, and clarity. • Build and maintain adaptable design systems. • Partner with Scribes to align narrative and visual expression. • Use AI tools for breadth, curating only the best results. • Elevate brand perception with cohesive, recognizable design.

• Extract human signal by running interviews with founders, customers, sales teams, and subject-matter experts • Translate raw signal into clear positioning, messaging, and POVs for B2B SaaS companies • Write and shape SEO-friendly and high-converting content such as website copy, long-form content, blog content, ad copy, and founder/customer stories • Repurpose interviews, webinars, and long-form assets into cohesive content systems • Use AI tools to support research, synthesis, drafting, and repurposing