• Strategic Leadership: Define and execute a cohesive global content strategy that bridges the gap between high-level brand awareness and measurable demand generation. • Omnichannel Roadmap: Architect an integrated content roadmap that supports organic growth, paid media, events, and social, ensuring every piece of content serves a clear business objective. • Global Advocacy: Act as the ultimate champion for the Insider brand, ensuring local relevance and consistent quality across our global footprint of 30+ countries. • Team Empowerment: Lead, mentor, and scale a lean team of specialists and freelancers. You will foster a culture of creative excellence, rigorous accountability, and continuous professional growth. • Cross-Functional Synergy: Partner with Product Marketing, Demand Gen, and Sales to map content to the buyer’s journey, ensuring we provide the right message at the right moment for our target personas. • Content Innovation: Oversee a diverse portfolio of high-impact assets—from deep-dive technical reports and videos to compelling case studies and SEO-driven blog posts. • Executive Influence: Execute a "Voice of the Expert" strategy, transforming our leadership team and SMEs into recognized industry thought leaders. • Data-Driven Optimization: Own the numbers. Use SEO insights and performance analytics to relentlessly refine our strategy and prove the ROI of every campaign. • Subject Matter Mastery: Dive deep into the nuances of MarTech, CX, AI, and B2B SaaS. You must be able to translate complex technology into compelling, human-centric stories. • Operational Excellence: Manage the content budget and end-to-end production lifecycle, identifying efficiencies to increase output without sacrificing quality.

• Oversee media networks aimed at connecting with the ideal leads • Work alongside agencies to develop, test, optimize, and meticulously monitor campaign funnels across Meta and Google platforms, community channels, generative engines, and additional avenues • Conduct experiments involving ads, landing pages, and messaging strategies to continuously enhance conversion quality

• Leading and overseeing the marketing department. • Performing market research to identify trends. • Gaining knowledge of competitors' marketing initiatives. • Creating and executing overall marketing strategies to create awareness of the company’s products and services. • Creating and overseeing the annual marketing plan. • Creating and overseeing annual marketing budget and allocating resources. • Organizing promotional events. • Executing the launch of new products. • Representing the company and forming strategic partnerships with media, overseeing public relations efforts, and writing press releases. • Producing quality online content and managing the company's publications. • Manage AdWords and other paid channels. • Create and test ad copy for operational efficiency. • Create and optimize landing pages to increase signups. • Monitor KPI's and set up mechanisms to measure multiple campaigns across many online channels. • Communicate with team members on campaign developments, timelines, and results. • Demand generation - Develop and implement strategies to drive product awareness and demand.

• Protect and evolve the Layer brand, ensuring every asset, event, and story feels cohesive and elevated. • Manage PR, partnerships, and content to build awareness among collectors, curators, and cultural audiences. • Oversee social media, newsletters, and digital storytelling, translating curatorial narratives into daily content. • Collaborate with Curatorial and Product teams to bring artist stories and releases to life across channels. • Build Layer’s marketing calendar, integrating exhibitions, events, and collaborations. • Lead agency and freelancer partners, ensuring work is on-brand and on-time. • Create and track marketing KPIs to measure impact and inform growth decisions. • Partner with leadership on go-to-market plans across B2C (collectors, galleries) and B2B (hospitality, design).