Kaizen Labs

Title: Brand & Storytelling Lead Location: New York, NY Department: Storytelling & Marketing Compensation - Base Salary $180K – $220K • Offers Equity Job Description: Who Are We? Government technology has failed the public for decades, and Americans have been conditioned to expect websites from the 90s for essential public services. Kaizen exists to strengthen trust in American public services by building technology that residents and public servants are proud to use. We partner with local, state, and federal agencies to replace legacy systems with modern, AI-native software that is worthy of the people they serve. We started in outdoor recreation, and now we're building toward something much larger — the software layer that powers how Americans access any government service. Our platform already reaches 40 million residents across 50+ agencies in 17 states. Founded in 2022 and based in New York City, Kaizen has raised $35 million from NEA, a16z, Accel, 776, and Carpenter Capital. We're builders, designers, and operators who believe that beautifully designed software shouldn’t be a luxury in government. It’s how you earn trust back. The Role Kaizen has built something real — 40M residents, 50+ agencies, 17 states — and most people have never heard of us. That changes now - we're at the point where our brand needs to do serious work: recruit mission-driven talent, win federal contracts, build credibility with investors, and make Kaizen a name that people in government, tech, and public life actually know. This is not a production role, it's a builder role — the person who figures out what Kaizen's brand should be and then makes it happen across every channel. You'll own editorial content, short films, the website, social presence, executive storytelling, and the long game of making this company iconic. You'll work directly with our co-founders, and you'll have the latitude to move fast and make big calls. Location This is a hybrid role based out of our New York City HQ. Candidates must reside in New York or be able to commute to New York City to work out of our office at least three times a week (Tuesdays - Thursdays). What You'll Do - Define and execute Kaizen's external brand strategy — what we stand for, how we show up, and how we build recognition across government, tech, and the public - Own the content engine: editorial (LinkedIn, Substack, written longform), short films, YouTube, podcasts, and anything else that puts Kaizen on the map - Write and produce executive communications that travel — board updates, investor narratives, op-eds, media appearances - Build toward long-term brand goals and treat distribution as part of the creative work, not an afterthought - Partner with sales and proposals on assets that win contracts: case studies, one-pagers, pitch materials - Quarterback external vendors and contractors — PR firms, video production, freelancers — and direct their output without being dependent on them What You'll Bring - 6–10 years building brand and content at a company where the brand actually mattered — not maintaining it, building it - A portfolio that shows range and point of view: editorial content, brand systems, video storytelling, executive comms — and evidence that your work traveled beyond its original channel (a portfolio link is required as part of your application) - Sharp instincts for narrative and positioning — you think about why something should exist before you make it - Comfort operating as a one-person function with contractors underneath you, not a peer team around you - AI-native workflow: you use tools to scale your output and stay ahead of what's possible - Strong writing skills — good enough to ghost-write for executives and produce editorial content that earns an audience on its own Strong Candidates May Also… - Have built a brand function from scratch at an early-stage company — before there was a playbook - Have experience in govtech, defense tech, or any sector where the buyer is skeptical and the mission is serious - Have grown an audience on their own — a newsletter, a channel, a following — and understand distribution from the inside Don't Apply If… - Your portfolio is mostly B2C ad campaigns, short-form social videos, or content built for large production teams - You need a detailed creative brief, a structured process, or a team underneath you to do your best work - You think brand is a support function that executes what sales or product asks for - You're not energized by the idea of making Kaizen a name that people recognize, and what technology for the public sector should look like What Kaizen Offers Health & Insurance - Comprehensive medical through Oxford/United — Gold and Platinum PPO plans, with 85% of premiums covered on the Platinum plan and a $0 employee premium option. Dental through Guardian PPO and vision through Beam, with 99% of employee premiums covered and 50% for dependents. - $100,000 in fully paid life insurance. FSA and Dependent Care FSA. 401(k) access through Guideline. Family & Time Off - 16 weeks of fully paid parental leave for birthing parents. 10 weeks fully paid for non-birthing parents. - Unlimited PTO, closed for all federal holidays, and company-wide winter break the week of Christmas. Office & Remote Setup - Up to $750 one-time home office or desk setup stipend for NYC-based employees. $500 for remote employees. - $50/month commuter benefit (company contribution). - Expensed lunch 3x a week while in the office. - Company-provided laptop. Wellness - Fully covered gym membership at Grindhouse — right across the street from our office at 47 W 17th St (and in Williamsburg). A $225/month value, on us. For remote employees, $100/month dedicated to gym or physical fitness reimbursement. - $300/quarter pet care stipend. Stipends - $100/month utility stipend. - $500/year professional development. - $250/year recreation. Kaizen is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. If you need an accommodation during the interview process, email us at careers@kaizenlabs.co.

• Lead the full sales cycle - from outbound prospecting to live demos, proposal management, contract negotiation, and closing • Own and execute a GTM plan for your territory, identifying high-priority customers and creatively breaking into accounts • Run tailored, high-impact product demos that highlight Kaizen’s values, address pain points, and align with customer goals • Self-motivated to spend up to 50% of your time in the field, as necessary - attending conferences, leading in-person demos, conducting educational sessions, and building relationships with public sector leaders • Maintain active communication with prospects, driving momentum and strengthening relationships across long sales cycles • Bring fresh approaches to government sales - we welcome creativity (and curiousity…!) • Work closely with operations, partnerships, and other GTM teammates to share insights and align on outbound strategy • Partner with Design and Engineering to relay customer feedback and help influence roadmap direction • Develop deep product expertise and stay sharp on competitive trends and the evolving govtech landscape • Maintain pipeline hygiene daily in CRM, ensuring visibility and alignment across the team

• Lead the full sales cycle - from outbound prospecting to live demos, proposal management, contract negotiation, and closing. • Own and execute a GTM plan for your territory, identifying high-priority customers and creatively breaking into accounts. • Run tailored, high-impact product demos that highlight Kaizen’s values, address pain points, and align with customer goals. • Self-motivated to spend up to 50% of your time in the field, as necessary - attending conferences, leading in-person demos, conducting educational sessions, and building relationships with public sector leaders. • Maintain active communication with prospects, driving momentum and strengthening relationships across long sales cycles. • Bring fresh approaches to government sales - we welcome creativity (and curiousity…!). • Work closely with operations, partnerships, and other GTM teammates to share insights and align on outbound strategy. • Partner with Design and Engineering to relay customer feedback and help influence roadmap direction. • Develop deep product expertise and stay sharp on competitive trends and the evolving govtech landscape. • Maintain pipeline hygiene daily in CRM, ensuring visibility and alignment across the team.

• Own the full federal sales cycle from outbound prospecting and discovery through demos, proposals, negotiations, and closing • Build and execute Kaizen’s federal GTM strategy, developing a repeatable approach to reach federal agencies • Navigate federal procurement processes such as GSA MAS, IDIQs, BPAs, agency-specific task orders, and multi-year modernization efforts • Work closely with program offices, IT stakeholders, contracting officers, and installation staff to align Kaizen’s capabilities with agency needs • Lead discovery sessions and tailored product demos, often onsite and in-person, to understand legacy workflows, pain points, mission priorities, and opportunities for modernization • Work closely with operations, partnerships, and other GTM teammates to share insights and align on outbound strategy • Partner with Proposal & Capture and Design to support solicitation response efforts, including positioning, requirements mapping, and project management • Maintain disciplined pipeline management, forecasting, and activity tracking in Salesforce