Arbor

• Execute structured multi-touch outbound sequences (email, phone, LinkedIn, direct mail) targeting commercial prospects in verticals like franchises, property management, small industrial, retail, biotech, and tech offices • Prospect into target accounts using enriched lead lists from Clay.com, ZoomInfo, and supplemental data sources • Qualify interest, confirm decision-makers, and book close calls with the appropriate Arbor team member • Manage and develop existing commercial accounts—resolving revenue blockers, upselling into longer-term plans, and running proactive renewal outreach • Handle all inbound commercial calls generated by direct mail, paid, and affiliate campaigns via Zendesk with a scripted, consultative pitch • Maintain inbound SLA: all calls answered within defined queue time; missed calls returned within 2 business hours • Run targeted winback campaigns to high-value churned accounts and proactive outreach to accounts within 60–90 days of renewal • Contribute to A/B testing of scripts, subject lines, and offer structures during the ramp phase • Benchmark internal SDR performance against outsourced partner metrics to inform scale decisions

• Build and maintain our data pipeline infrastructure • Own our dbt transformation layer end-to-end • Partner closely with engineering, operations, and leadership to deliver analytics that inform business decisions • Work in Hex to build and maintain dashboards • Define data contracts and schema standards • Shape how we use AI in our data workflows.

About Arbor Arbor helps renters, homeowners, and small businesses pay less for electricity. Behind the scenes, Arbor is building an intelligent electricity platform to power an abundant electric future. As AI data centers drive a surge in electricity demand, millions of homes and businesses remain trapped with 20th century monopoly models, overpaying by billions. Our AI-powered platform aggregates users to unlock better pricing, automatically switches between the best rates, and optimizes usage to align with prices in real-time—delivering the same advantages that were previously exclusive to Fortune 500 companies. We've raised over $20 million from leading investors and have saved millions for our users. The Opportunity We’re looking for a Brand Lead to own Arbor’s content strategy and execution—building a high-quality, repeatable content engine that strengthens our brand, earns trust, and drives growth. Energy is a high-skepticism category. The best content doesn’t just perform on a channel—it reduces friction across the entire funnel by making Arbor feel credible, clear, and aligned with the customer. In this role, you’ll create content that shows up where people make decisions: search, social, press, partnerships, lifecycle, and the website. What you’ll do Own Arbor’s brand marketing strategy, roadmap, and editorial calendar across key surfaces (web, SEO/GEO, comms lifecycle, social, and partnerships). Create and ship high-quality content that builds trust and understanding—explaining complex topics simply and credibly. Spearhead integrating our brand narrative and content into our customer lifecycle. Develop proof-driven storytelling: customer outcomes, case studies, testimonials, before/after narratives, and clear explanations of what Arbor does and doesn’t do. Build and scale data-informed content (e.g., market insights, trends, explainers) that can be repurposed into PR hooks, social content, performance creative, and lifecycle assets. Work cross-functionally to ensure design and content are accurate, on brand, compliant, and grounded in real customer needs. Use AI to execute on ambitious content initiatives. Establish a scalable production system (templates, briefs, QA standards, distribution workflows, freelancers as needed). Measure content performance and continuously improve: traffic quality, conversion lift, engagement, distribution efficiency, and content reuse. What you bring Compensation & work setup Competitive salary + meaningful equity + benefits Remote with occasional in-person collaboration as needed Arbor is an equal opportunity employer. We value diverse perspectives and are committed to building an inclusive team. If you need accommodations during the hiring process, let us know.

• Own end-to-end supply and brokerage operations • Manage the operational funnel from utility account creation through broker-ready and brokered status • Validate utility account setup, historical usage acquisition, and supplier readiness • Track, explain, and systematically reduce drop-offs from account creation → eligibility → brokerage • Identify root causes of non-brokerage and partner cross-functionally to eliminate them • Produce clear, executive-ready insights on gross-to-net brokerage performance to guide automation and prioritization • Run supplier-side operations and exceptions • Monitor enrollment success rates and investigate failures • Track and resolve cancellations, including process-attributable cancels • Serve as the first line of defense for supplier data integrity issues • Partner with suppliers, Customer Ops, and Engineering to resolve systemic issues and harden workflows • Own contract synchronization health • Act as the dedicated owner of Arbor’s contract sync queue—one of our most critical operational risk areas • Monitor sync health, backlog, and SLA adherence • Investigate failures across systems and identify patterns, regressions, and upstream data issues • Drive progress toward ≥99% of active contracts synced accurately and on time • Build the ops → product → automation feedback loop • Identify recurring failure modes, manual work, and operational pain points • Quantify impact (volume, frequency, dollars, customer impact) rather than relying on anecdotes • Partner with Product and Engineering to define requirements, validate fixes, and measure post-launch impact • Design and apply AI-assisted workflows and lightweight automations to reduce cycle time and human effort • Help move work from humans → systems → automation, quarter by quarter

• Design and build scalable backend services that power our core marketplace platform • Develop and maintain cloud infrastructure on GCP using Terraform, ensuring reliability and cost efficiency as we scale • Build integrations with utility data sources, supplier APIs, and third-party services across multiple energy markets • Create robust data pipelines for real-time rate monitoring and market intelligence • Partner with product and cross-functional partners to translate system and supplier needs into high-performing, resilient experiences. Take product ownership on select features and projects when necessary • Collaborate closely with a small team where your code ships fast (multiple daily prod deploys) and your architectural decisions matter • Leverage AI tools and workflows and uplevel the team around you

• Lead user-facing development for our marketplace platform, from real-time rate comparisons to customer dashboards and enrollment flows • Set technical direction for frontend architecture, tooling, and best practices across the team • Build polished, performant interfaces that make complex energy market data intuitive for consumers and businesses • Mentor and grow frontend engineers; conduct code reviews that raise the bar on quality and craft • Partner with product and design to translate user needs into delightful, high-converting experiences. Take product ownership on select features and projects when necessary. • Champion AI-augmented development workflows - we expect leads to model how AI tools can multiply team output • Balance hands-on contribution (expect 60-70% coding) with technical leadership and cross-functional collaboration