iSpeedToLead

Role Description We’re looking for a video editor who understands dynamic editing, can build engaging videos with strong retention, and selects footage based on meaning — not just aesthetics. This person should be able to independently source materials such as stock footage, references, B-roll, memes, and AI-generated visuals, and turn them into compelling short-form content. Qualifications - Strong understanding of dynamic editing: pacing, hooks, rhythm, and attention retention. - Ability to edit based on story and meaning, not just music or visuals. - Can independently find and select footage such as B-roll, stock, and references. - Experience with short-form content including Reels, Shorts, TikTok, and ads. - Ability to add captions/subtitles, basic motion graphics, zooms, transitions, and highlights. - Understands how to capture attention in the first 3–5 seconds. - Fast turnaround and ability to iterate based on feedback. - Nice to have: experience with AI tools for generating or sourcing visuals. Requirements - This is not for you if you focus only on nice-looking edits without understanding the message. - You rely fully on provided materials and cannot source content independently. - You do not understand the difference between basic and dynamic editing. - You cannot explain why specific visuals were chosen. - You produce slow-paced edits with weak engagement. - You struggle with feedback or revisions.

• Build and optimize trigger-based email flows for different user segments. • Create automated lifecycle campaigns, including onboarding, reactivation, retention, follow-ups, nurture flows, and transactional communication. • Identify key user actions and turn them into relevant automated email journeys. • Improve email deliverability across domains, senders, and campaigns. • Monitor inbox placement, bounce rates, spam complaints, open rates, CTR, conversions, unsubscribes, and broader engagement metrics. • Troubleshoot deliverability issues such as declining sender reputation, blacklist risks, spam-folder placement, bounce anomalies, and low engagement. • Segment users based on behavior, lifecycle stage, engagement level, and business value. • Create email content, including structure, copy, basic layout, and logic inside email builders. • Run A/B tests on subject lines, timing, copy, CTA, layout, and automation logic. • Analyze performance and continuously improve email flows based on data.

• Discover high-value product and operational problems by working directly with users, business owners, and internal teams, then frame clear success criteria before writing code. • Design and ship customer-facing AI features and internal automations across lead quality, matching, prediction, call intelligence, CRM, support, and operations. • Build agents and workflows that safely use tools, APIs, databases, calls, SMS, email, and other company systems — with human approval where risk requires it. • Create the context layer around models: instructions, retrieval, memory, structured outputs, tool definitions, permissions, and feedback loops. • Build reliable event-driven and scheduled automation using webhooks, queues, schedulers, retries, idempotency, audit logs, and graceful fallbacks. • Create evaluation datasets and automated checks that measure usefulness, accuracy, failure modes, regressions, latency, and cost — before and after release. • Investigate real production failures and improve the complete system, not just the prompt or the model response. • Turn successful solutions into reusable components and patterns that support additional iSpeedToLead niches without rebuilding from zero. • Own architecture, quality, security, and business outcomes — not just the pull request.

• Build and improve executive dashboards that show revenue, profit, margins, COGS, OpEx, refunds, payouts, cash flow, and key business metrics • Analyze profitability across products, customers, providers, geographies, channels, lead sources, and operational workflows • Create P&L analysis, gross margin analysis, contribution margin analysis, unit economics models, forecasts, and scenario analysis • Identify cost leaks, overspending, inefficient vendors, payment issues, margin risks, and other areas where the business can improve profit • Partner with finance, accounting, product, operations, sales, and marketing teams to connect business activity with financial outcomes • Reconcile business data with invoices, payouts, payment systems, taxes, accounting records, and financial reports • Present clear recommendations to founders and senior leadership on pricing, cost optimization, product profitability, hiring, and growth decisions

• Own the full provider lifecycle — sourcing, onboarding, performance management, and offboarding — no handoffs. • Monitor provider performance daily across lead quality, volume, conversion rates, and refund rates, and act before drops hit revenue. • Identify quality issues and delivery drops early with evidence, and drive them to resolution — not escalate them. • Push providers to improve output and marketplace fit; kill underperformers publicly instead of carrying them. • Build and maintain a live pipeline of new providers so supply grows continuously and no single provider can hold the marketplace hostage. • Reduce concentration risk by expanding and diversifying the provider network on a rolling basis. • Negotiate terms, payouts, and SLAs that align provider incentives with marketplace outcomes. • Collaborate tightly with client-facing, product, and ops teams to match provider output to real demand. • Track competitor supply moves and know where providers are being poached from or to before it shows up in your numbers.

• Build the outbound sales motion from scratch - target accounts, messaging, sequences, qualification criteria, sales process, and reporting • Define and prioritize the account list for large-account acquisition, including account scoring, tiering, territory logic, and buying-committee mapping • Run 1:1 and 1:few ABM campaigns across email, phone, LinkedIn, events, direct mail, and trigger-based outreach • Close the first enterprise and large-account deals yourself, including multi-stakeholder calls, negotiation, mutual action plans, and annual contracts • Use AI and sales tools to improve research, enrichment, signal tracking, outreach drafting, personalization, and conversion by stage • Work closely with leadership, marketing, product, and customer-facing teams to turn customer proof, case studies, and product value into strong outbound messaging • Hire, train, and lead the outbound team once the playbook is working and ready to scale

• Build complete funnels from scratch — opt-in pages, lead magnet flows, webinar/VSL funnels, call-booking funnels, and follow-up sequences — end-to-end, not in pieces. • Create and test new marketing angles, hooks, and offers on a continuous cadence, not in quarterly batches. • Develop lead magnets that convert cold traffic into qualified leads the sales team actually wants to call. • Build funnels that consistently generate booked calls for sales, and own the number — not just the pages. • Reverse-engineer competitor funnels weekly, identify what's working, and ship an improved version before the trend cools. • Adapt proven funnel concepts from adjacent industries into our market instead of reinventing from zero. • Launch experiments fast, analyze performance with the traffic team, kill weak ideas without ego, and scale winners aggressively. • Pair tightly with paid media, sales, and design — no over-the-wall handoffs; you stay in until the funnel is live and measured. • Track CPL, CVR, show rate, and booked-call rate per funnel and know which lever to pull before it becomes a problem.

• Build the cold calling operation from scratch, including structure, hiring plan, and processes • Hire, train, and manage callers, team leads, and QA as the team scales from 2–3 to 30–50+ people • Design and optimize dialing strategy, number rotation, warm-up, and deliverability to maintain high connect rates • Set up and improve lead qualification standards to ensure every lead is marketplace-ready and compliant • Monitor performance metrics (connect rate, leads per caller, rejection rate, cost per lead) and act on them daily • Work closely with product, data, and engineering teams to integrate dialer, CRM, and lead pipelines • Run real-time coaching and performance management during US calling hours to improve team output and quality

• Attend every customer interview alongside the PM and Engineer — no exceptions — and take notes on friction in real time. • Map current end‑to‑end flows (every screen, every email, every SMS, every refund touch) and identify the highest‑friction moments with evidence. • Design assumption‑test prototypes built to disprove or validate the riskiest belief — not to look polished. • Build multiple prototype directions per test so the trio can pick, not just approve. • Run usability tests yourself and bring findings into the next iteration within 48 hours. • Ship winning treatments to 100% of users and kill losing ones publicly. • Pair tightly with engineering — no over‑the‑wall handoffs; you stay in the build until it ships. • Track changes in competitor experiences closely and know what they shipped before users tell you. • Lean into our highest‑stakes surfaces first: the buying experience, onboarding/activation, and trust moments around lead transparency and refunds, with stickiness (whether buyers come back) as the key outcome to move.

• Own company-wide financial management with a focus on US operations and compliance • Build and maintain executive-level reporting across P&L, Cash Flow, and Balance Sheet • Manage cash flow, runway, and the payment calendar to keep the business stable and scalable • Lead budgeting, forecasting, and scenario modeling to support growth decisions • Partner with external US accountants, auditors, and tax advisors to ensure accuracy and compliance • Drive IPO / pre-IPO readiness by improving reporting quality, controls, and financial discipline • Work closely with leadership and business teams to evaluate investments, expansion plans, and cost efficiency