WE BUILD ICONIC BRANDS
Lifecycle Director- Health & Wellness
Location
United States
Posted
11 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Lifecycle Director- Health & Wellness
Hi-Altitude Brands
Role Description This is a CGO direct report with a focused mandate: own the post-purchase customer journey and the systems that compound revenue from existing customers. Hi-Altitude has built a successful DTC business through disciplined performance marketing; the Director of Lifecycle’s mandate is to build the retention engine that protects margin, drives subscription growth, and turns one-time buyers into long-term customers. Lifecycle Strategy & Roadmap Ownership - Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement. - Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans. - Prioritize lifecycle initiatives based on opportunity sizing, incremental revenue potential, and customer impact. - Act as the internal subject matter expert on subscription-first lifecycle strategy within a health & wellness DTC business. - Identify gaps in the customer journey and recommend new flows or triggers to drive incremental value in Klaviyo. Email and SMS - Manage the Email/SMS Marketing Manager who executes campaigns and flow build-out in Klaviyo. - Set strategy for onboarding, retention, replenishment, win-back, and re-engagement programs. - Define segmentation strategy based on behavioral, transactional, and subscription attributes. - Partner with the Copy Director on copy strategy across campaigns, automated flows, and SMS programs. - Ensure all programs comply with FTC, TCPA, CAN-SPAM, and other relevant marketing regulations. Subscription Retention & LTV Optimization - Develop and execute retention strategies that reduce churn, target at-risk segments with intervention campaigns, and drive subscription acquisition, upsells, and renewals. - Optimize the subscription customer journey across Shopify Plus and Recharge to eliminate friction and improve trial-to-repeat conversion. - Manage pricing experiments and promotional campaigns in coordination with the CGO Head of Ecommerce. - Own cohort-based analysis of subscription retention, churn drivers, and LTV expansion. Loyalty and Rewards Program - Build, launch, and continuously optimize a comprehensive loyalty and rewards program that drives retention, LTV, AOV, subscription attachment, and repeat purchase. - Define program structure, point systems, reward tiers, and redemption mechanisms. - Lead vendor evaluation, selection, implementation, and post-launch optimization for the loyalty platform. - Ensure the loyalty program is tightly integrated with Shopify Plus, Recharge subscriptions, the review platform, and lifecycle communications. - Establish benchmarks for loyalty participation, redemption rates, and incremental revenue impact. Reviews Acquisition - Develop and execute the review acquisition strategy through email and SMS request flows triggered across the customer journey. - Design automated review request campaigns that optimize timing based on purchase patterns, delivery confirmations, and customer satisfaction signals. - Conduct A/B tests on review request timing, messaging, and incentive structures to optimize program performance. - Partner with the Head of Ecommerce on review platform optimization (Okendo, Yotpo), including widget display in Shopify Plus, and on-site integration. - Partner with CX on review response and reputation management protocols. - Partner with the Consumer Insights Lead on extracting product and customer insights from review content. Data Analysis and Performance Optimization - Establish industry benchmarks and organizational KPIs, along with their applicable tracking mechanisms, for all lifecycle initiatives such as LTV, churn rate, repeat purchase rate, and CVR. - Design and manage incrementality-focused lifecycle experiments, including holdout groups, cohort-based testing, and controlled rollouts. - Partner closely with the Director of Analytics to measure true revenue lift, not just engagement metrics. - Leverage BigQuery, Funnel.io, and Power BI to build scalable, executive-level lifecycle reporting. - Maintain a centralized testing and learning repository to inform future roadmap decisions. - Report weekly and monthly on key KPIs to the CGO and broader exec team. Cross-functional Collaboration - Report to the CGO and manage the Email/SMS Marketing Manager, who owns the day-to-day campaign and flow execution. - Partner with Copy Director, Head of Ecommerce, Head of CRO, Director of Analytics, and Director of Product Marketing on the cross-functional work that drives lifecycle performance. - Coordinate with VP Product and Supply Chain on fulfillment and inventory implications of retention campaigns, and with the Shopify development team on Shopify Plus build requests. Qualifications - 7-10+ years in lifecycle, retention, or CRM marketing at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above. - Proven track record in building and scaling subscription retention programs that materially improved LTV and reduced churn. - Hands-on experience with Klaviyo, Recharge, and Shopify Plus. - Experience evaluating, selecting, and launching a loyalty and rewards platform (Okendo, Yotpo, Smile.io, or comparable). - Strong analytical capability with hands-on use of Power BI, BigQuery, and Funnel.io; comfortable interpreting MTA and MMM outputs (Northbeam or comparable) to inform retention strategy and LTV-by-channel analysis. - Experience designing and running incrementality-focused experiments (holdouts, cohorts, controlled rollouts). - Direct management experience over at least one execution-focused IC (email/SMS, lifecycle, or CRM marketing manager) with clear accountability for execution quality and performance. - Strong understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR). - Experience operating in a subscription-first business model where retention drives the majority of revenue. - Remote-first mindset with ability to lead a distributed team effectively; located within driving distance of Los Angeles, CA, preferred. Benefits - Competitive Salary. - Fully remote position. - Flexible time off + 9 annual company holidays. - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees. - 100% company-paid Life Insurance and Short-Term Disability Coverage. - 3% Employer contributions to 401(k) regardless of employee participation! (Free money). - Matching charitable contributions up to $2,500/year. - $1,200/annual Work from Home (WFH) stipend. - Employee recognition and rewards program. - Calm app subscription. - Pet insurance. - Free monthly employee product samples and team discounts. - Employee Referral Program. - Professional development fund for employees (We love HI-ER Education). - And a collaborative, innovative work culture! Company Description Stonehenge Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.
Related Guides
Related Categories
Related Job Pages
More Director Jobs
Director, Pathology Services
Adaptive Biotechnologies Corp.Every immune system has a story to tell; the key is knowing how to listen.
• Provide enterprise-level leadership for the strategy, governance, and scalable execution of pathology specimen retrieval operations. • Oversee the end-to-end lifecycle of archived diagnostic specimen access across a broad network of external laboratory partners. • Build and lead a high-performing organization that consistently delivers accurate, timely, and compliant specimen retrieval. • Set the long-term operational vision, translating organizational growth and evolving business needs into scalable processes, systems, and resourcing models. • Collaborate closely with senior leaders across Clinical, Laboratory Operations, Compliance, Legal, and Customer-facing teams. • Drive operational performance, risk management, and cross-functional alignment.
Director of Partnerships
PiplPipl is the identity trust company that makes sure no one pretends to be you. We do this by understanding the deep connections between the data elements that make up an identity and looking at the big picture. We analyze the relationships of many identifiers such as email, mobile-phone and social-media data that spans the globe. Our identity resolution engine continuously collects, cross references and connects identity records to create data clusters across the internet and numerous exclusive sources. The result is a searchable index of more than 3.5 billion identity profiles comprising over 3.6 billion phone numbers and 1.7 billion email addresses, with coverage in more than 150 countries. Our API and manual review solutions allow merchants to provide frictionless customer experiences and approve more transactions while reducing chargebacks and the risk of fraud.
Role Description We’re seeking a Director of Partnerships to build, scale, and own our partner ecosystem within the fraud and risk technology landscape. This role is responsible for developing high-impact strategic alliances that drive revenue, expand market reach, and strengthen our position across payments, fintech, eCommerce, and financial services. The ideal candidate brings deep experience navigating complex partner motions and a strong understanding of fraud, identity, and risk solutions. - Develop and execute a partnerships strategy aligned to revenue, product, and go-to-market objectives - Identify, recruit, and manage strategic partners including platforms, data providers, ISVs, resellers, and technology alliances - Build partner-led revenue motions (co-selling, referrals, integrations, and channel partnerships) - Own partner onboarding, enablement, and ongoing relationship management - Collaborate closely with Sales, Product, Marketing, and Customer Success to align partner initiatives - Negotiate and manage partnership agreements, including commercial terms and joint GTM plans - Track, measure, and report on partner performance, pipeline, and revenue contribution - Represent the company at industry events, partner meetings, and executive forums Qualifications - 7–10+ years of experience in partnerships, business development, or alliances - Direct experience in fraud, risk, identity, payments, fintech, or cybersecurity technology - Proven track record of building and scaling revenue-generating partnerships - Strong understanding of enterprise sales cycles and complex buying environments - Experience working with API-driven or SaaS platforms - Excellent communication, negotiation, and executive presence - Experience partnering with payment processors, acquirers, banks, card networks, or ecommerce platforms - Familiarity with fraud domains such as CNP fraud, identity verification, chargebacks, AML, or transaction monitoring - Experience building partnerships in high-growth or early-stage companies Requirements - Partner-sourced and partner-influenced revenue becomes a meaningful growth channel - Strategic integrations and alliances expand product reach and competitive positioning - Partners are enabled, engaged, and actively co-selling the solution - The partnerships function evolves into a scalable, repeatable growth engine Company Description
Dir II-Programs - Inc. Functional Program Delivery
BAE Systems, Inc.Improving the future and protecting lives is an ambitious mission, but it’s what we do. As a leading aerospace, defense, and security company, we work together to deliver a full range of products and services for air, land, space, and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. How we work is rooted in purpose – a purpose to protect those who protect us, to unite our community of colleagues and customers, and to drive forward the growth and development of our exceptional team members. It's where purpose connects.
Job Description BAE Systems, Inc. is looking for an experienced and results-driven Director II, Inc. Functional Program Delivery, to join our team. This role will lead delivery execution across an assigned set of enterprise functional programs and projects and will be responsible for managing project and program managers, ensuring quality delivery of internal investments, and reinforcing strong project delivery practices across the team. As a senior leader within the PMO, this role plays a critical part in driving consistent execution, transparency, and accountability across multiple concurrent initiatives. The position serves as a senior enterprise leader responsible for strengthening the organization's ability to successfully deliver complex transformation and strategic investment initiatives through strong execution leadership, governance oversight, leadership coaching, and continuous improvement of enterprise delivery practices. The Director partners closely with executive leadership, corporate functions, governance bodies, delivery organizations, architecture teams, and strategic initiative leaders to support coordinated execution and successful implementation of enterprise programs. The role requires strong people leadership, sound delivery judgment, and the ability to identify and address risks, dependencies, and execution barriers in a complex, matrixed environment. Enterprise Program Delivery Leadership - Lead delivery oversight and execution governance activities for enterprise internal investment initiatives sponsored by headquarters functions, utilizing the organization's Lifecycle Management (LCM) framework. - Provide leadership for implementation readiness, execution discipline, dependency coordination, governance alignment, and integrated delivery activities across complex cross-functional programs. - Ensure enterprise initiatives progress through established governance, readiness, and implementation checkpoints. - Drive consistency, accountability, and execution rigor across strategic initiatives spanning business and technology organizations. - Support proactive identification, escalation, and resolution of execution risks, dependency conflicts, governance gaps, and implementation concerns. Strategic Initiative Coordination - Facilitate integrated planning and cross-functional coordination across business and technology stakeholders supporting enterprise program delivery. - Provide executive visibility into implementation status, governance health, dependency alignment, execution risks, and readiness concerns. - Support coordinated execution across direct report program leaders, matrixed delivery teams, stakeholders, and governance forums. - Partner with initiative leaders to strengthen implementation planning, execution alignment, and delivery coordination. Transformation Delivery Capability & Organizational Leadership - Strengthen enterprise capability to successfully deliver large-scale transformation and strategic investment initiatives through leadership, coaching, governance oversight, and execution discipline. - Mentor and coach program leaders, delivery teams, and stakeholders on governance alignment, implementation readiness, execution rigor, and integrated delivery practices. - Foster a culture of accountability, execution excellence, collaboration, and continuous improvement across strategic initiative teams. - Partner with leadership to identify systemic delivery challenges and implement scalable improvements supporting successful transformation execution. - Support development of organizational capabilities related to enterprise delivery maturity, execution governance, and integrated delivery leadership. Continuous Improvement & Delivery Excellence - Lead continuous improvement efforts focused on execution governance, implementation readiness, dependency management, and delivery coordination effectiveness. - Drive advancement of enterprise delivery maturity and integrated execution practices across strategic investment initiatives. - Establish and promote scalable delivery approaches, lessons learned practices, and execution standards supporting enterprise delivery excellence. - Partner with PMO and governance leaders to strengthen enterprise delivery capabilities and governance effectiveness. Required Education, Experience, & Skills - Bachelor's Degree with 12+ years of relevant work experience - Extensive experience leading complex enterprise programs, strategic investment initiatives, or transformation efforts within large matrixed organizations. - Demonstrated success leading cross-functional execution activities across business and technology organizations. - Strong executive presence with the ability to influence senior leaders and stakeholders without direct authority. - Proven leadership, mentoring, and coaching capabilities supporting delivery teams and organizational execution maturity. - Experience supporting executive governance forums, steering committees, implementation readiness activities, and senior stakeholder engagement. - Strong understanding of enterprise delivery practices, implementation governance, dependency management, and transformation execution. - Demonstrated ability to lead through ambiguity, resolve competing priorities, and drive coordinated execution across distributed teams. - Strong leadership and management skills, with experience managing project managers and teams. - Experience with Agile and/or Waterfall project management methodologies. Preferred Education, Experience, & Skills - Master's Degree - 15+ years of relevant work experience - Project Management Professional (PMP) - Experience supporting enterprise headquarters or corporate function initiatives. - Background in enterprise program management, transformation delivery, execution governance, or strategic initiative leadership. - Experience operating within highly matrixed business and technology environments. - Familiarity with governance frameworks, lifecycle management practices, and enterprise implementation methodologies. - Agile and ITIL Certifications - Aerospace & Defense Industry Experience - ServiceNow SPM Experience Pay Information Full-Time Salary Range: $173023 - $294137 Please note: This range is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. Employee Benefits: At BAE Systems, we support our employees in all aspects of their life, including their health and financial well-being. Regular employees scheduled to work 20+ hours per week are offered: health, dental, and vision insurance; health savings accounts; a 401(k) savings plan; disability coverage; and life and accident insurance. We also have an employee assistance program, a legal plan, and other perks including discounts on things like home, auto, and pet insurance. Our leave programs include paid time off, paid holidays, as well as other types of leave, including paid parental, military, bereavement, and any applicable federal and state sick leave. Employees may participate in the company recognition program to receive monetary or non-monetary recognition awards. Other incentives may be available based on position level and/or job specifics. About BAE Systems, Inc. BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. Improving the future and protecting lives is an ambitious mission, but it's what we do at BAE Systems. Working here means using your passion and ingenuity where it counts - defending national security with breakthrough technology, superior products, and intelligence solutions. As you develop the latest technology and defend national security, you will continually hone your skills on a team-making a big impact on a global scale. At BAE Systems, you'll find a rewarding career that truly makes a difference. This position will be posted for at least 5 calendar days. The posting will remain active until the position is filled, or a qualified pool of candidates is identified.
Role Description You'll own Andrenam's commercial sales pipeline end to end — identifying, developing, and closing deals with port authorities, offshore energy operators, maritime construction firms, undersea cable companies, and other commercial buyers who need persistent maritime awareness. Your primary job is opening top of funnel and building the playbook, then collaborating with leadership to close. This is a market-building role. The commercial opportunity for distributed maritime sensing is massive but largely undeveloped. You'll be the person who figures out which verticals are ready to buy, what the sales motion looks like, and how to turn pilot interest into production contracts. If you have a network in shipping, oil and gas, offshore wind, or subsea telecom and you want to bring a genuinely new capability to industries you know well, this is the role. The Challenge: Commercial maritime security and monitoring today is fragmented and reactive. Port operators rely on AIS feeds and camera systems. Offshore energy companies protect platforms with cameras and security teams but lack visibility under the water. Maritime construction firms manage noise compliance with limited real-time monitoring. Andrenam's Pearl platform creates persistent, AI-powered awareness at a fraction of the cost of traditional approaches — but the commercial market needs to be identified, educated, and won. That's your job. - Build and manage the commercial opportunity pipeline from identification through close — you own the full cycle - Identify and develop target verticals: port authorities, offshore energy (O&G, wind), maritime construction and environmental compliance, undersea cable/telecom, and emerging opportunities - Open top of funnel through industry networking, trade shows, direct outreach, and strategic partnerships - Develop pricing strategies, go-to-market positioning, and commercial terms tailored to non-government buyers - Lead customer engagements including demonstrations, pilot program scoping, and technical discussions alongside the engineering team - Collaborate with leadership to shape win strategies and close deals - Build channel partnerships, reseller relationships, and strategic alliances where appropriate - Feed market intelligence back to leadership and product teams — what are commercial buyers asking for, what they'll pay, and where the market is heading Qualifications - 3-5 years of experience in maritime industry business development, sales, or account management - A strong network in one or more of: shipping, oil and gas, offshore energy, subsea cable/telecom, or port operations - Track record of closing six- and seven-figure deals with enterprise or institutional buyers - Ability to navigate complex procurement across diverse customer types — corporations, port authorities, utilities, international operators - Strong commercial instincts — you understand pricing, deal structure, and how to move from pilot to production contract - Comfort with technical products; you can credibly discuss sensor technology, data analytics, and autonomous systems with technical buyers - Self-starter mentality suited to an early-stage company — you build the playbook, you don't wait for one - Willingness to travel 25–40% domestically and internationally for customer meetings and events Nice to have - Direct experience selling to port authorities, offshore energy companies, or maritime logistics operators - Experience with maritime sensors, environmental monitoring, or subsea technology - Experience at a startup or growth-stage technology company Benefits - Competitive OTE (base + commission) - Long-term equity incentive program with significant growth potential - Flexible PTO and paid holidays - Comprehensive medical, dental, vision insurance - 401k - Lunch and snacks provided in office - Access to a unique work environment, blending technology, maritime, and defense Disclosures This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). You must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State without sponsorship for an export license. Andrenam is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.



