• Own and continuously audit and refine core marketing workflows, including lifecycle progression, campaign automation, attribution, and data flow across the marketing stack to improve performance and scalability • Maintain and optimize Marketo <> Salesforce sync, including field management, data flow, and system governance • Manage user access, configurations, integrations, and ongoing platform enhancements • Evaluate and support implementation of new tools and capabilities (e.g., AEO, spam mitigation) • Own scoring models and lifecycle stage progression, partnering with the broader MarOps team on shared lead lifecycle management • Understand, support and provide backup coverage for lead routing, enrichment, and data hygiene processes as needed • Define and enforce campaign operations governance (taxonomy, naming conventions, hierarchies, and standardized SFDC setup) to enable scalable, outsourced execution • Align Demand Gen, Paid Media, Field, BDR, and external partners to ensure consistent execution • Ensure accurate campaign tracking, attribution, and data consistency across systems • Partner and coordinate with Marketing, Sales Ops, Analytics, and Business Systems teams on process and system improvements; communicate updates and insights to stakeholders • Support global email and data compliance initiatives (e.g., consent management, data handling policies) • Maintain documentation for processes, systems, and governance standards

Marketing Operations Architect (AI & Automation) Hybrid About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.  At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Austin, TX About the role We are scaling our global marketing engine by moving from manual production to AI-native operations. This role acts as the technical bridge between our global AI strategy and Campaign Ops execution. You will build workflows that automate the campaign production lifecycle—from intake to Marketo deployment—turning a high-volume ticket queue into an automated, agent-led production environment. What you'll do - Design and deploy autonomous agents using Cloudflare Workers and Gemini to automate routine campaign tasks like production, QA, and lead routing - Partner with the AI Project Manager to turn conceptual roadmaps into functional, "human-in-the-loop" tools that increase team throughput - Spend a portion of your time embedded in the MOPs campaign queue to identify repetitive friction points and design the automation to eliminate them - Act as a technical liaison to IT and Engineering teams; you will diagnose root causes for Marketo and data flow issues and provide architectural requirements for central teams to execute - Build the logic for API-based automation that streamlines how campaign data move from intake forms into Marketo program templates - Manage data pipelines and hygiene scripts to ensure GTM data is structured and ready for predictive AI modeling   Qualifications - 8+ years in Marketing Operations or RevOps, specifically in high-growth B2B SaaS environments - Deep functional expertise in Marketo (Adobe Certified Expert - Adobe Marketo Engage Business Practitioner required) and Salesforce CRM (Objects and API structures) to effectively collaborate with central admins - Hands-on experience building or operationalizing LLM-based solutions (Gemini) within marketing workflows - Strong technical skills in TypeScript/JavaScript (for Cloudflare) and Python (for data and AI integration) - Proficiency in SQL and Tableau to interpret data and build requirements for reporting infrastructure - A clear ability to translate operational pain points into technical requirements for cross-functional partners - A "Builder" mindset—you view repetitive manual tasks as bugs that should be solved with code. Nice to Have - Adobe Certified Master – Adobe Marketo Engage Architect or Salesforce Certified Architect - Experience with edge computing or middleware platforms like Cloudflare, Workato, or Zapier Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits - Medical/Rx Insurance - Dental Insurance - Vision Insurance - Flexible Spending Accounts - Commuter Spending Accounts - Fertility & Family Forming Benefits - On-demand mental health support and Employee Assistance Program - Global Travel Medical Insurance Financial Benefits - Short and Long Term Disability Insurance - Life & Accident Insurance - 401(k) Retirement Savings Plan - Employee Stock Participation Plan Time Off - Flexible paid time off covering vacation and sick leave - Leave programs, including parental, pregnancy health, medical, and bereavement leave

Role Description We are seeking a Marketing Specialist to own and execute integrated marketing campaigns that support brand visibility and pipeline growth. This role centers on end-to-end campaign ownership, HubSpot execution and optimization, and KPI tracking, reporting, and performance improvement, with a strong line of sight into business development through targeted marketing efforts. This is an individual contributor role: you will work independently to plan, execute, and measure marketing campaigns, while serving as Trilogy's day-to-day point of contact with our external marketing agency and collaborating across business development, leadership, and people operations to align campaigns with company priorities. You will own the work end-to-end and have direct influence on marketing performance and growth outcomes. What you will do: - Campaign Strategy & Execution: - Plan, build, and execute multi-channel marketing campaigns across email, web, and digital platforms. - Own campaign timelines, deliverables, and performance outcomes. - Partner with leadership to align campaigns with growth priorities and target markets. - Direct and coordinate with our external marketing agency on creative, production, and channel execution; review deliverables and hold the agency accountable to scope, timelines, and quality. - Ensure campaigns are executed with consistency, accuracy, and quality. - Marketing Operations & HubSpot Ownership: - Build and manage campaigns, workflows, and automation within HubSpot. - Develop audience segmentation strategies and lead nurturing workflows. - Create and manage landing pages, forms, and email campaigns. - Maintain data integrity, contact structure, and lifecycle stages. - Optimize system usage to improve campaign performance and efficiency. - KPI Tracking, Analytics & Optimization: - Track and analyze key marketing metrics — including campaign performance and conversion rates, lead generation and qualification, and funnel progression and engagement. - Build and maintain dashboards and reports that provide clear performance insights. - Identify trends and make data-driven recommendations to improve campaign effectiveness. - Continuously test, refine, and optimize campaigns based on performance data. - Content & Communications Support: - Support development and execution of marketing content, including email campaigns, digital content, and case studies and campaign assets. - Ensure messaging is clear, consistent, and aligned with brand positioning. - Collaborate with business development, leadership, and people operations to gather subject-matter inputs, capture stories, and refine messaging. - Sales & Business Development Support: - Partner with business development teams to support pipeline generation efforts. - Develop targeted campaigns aligned to strategic accounts and growth initiatives. - Support lead handoff processes and alignment between marketing and BD. - Contribute to marketing materials that support capture and proposal efforts. How Success Is Measured - First 30 days: - Complete onboarding and gain working knowledge of HubSpot instance, current campaigns, and BD priorities. - Audit existing campaign performance, reporting, and data hygiene; identify quick wins. - First 60 days: - Launch or take ownership of at least one active campaign end-to-end. - Deliver baseline KPI dashboard with defined targets for pipeline, conversion, and engagement. - First 90 days and beyond: - Drive measurable growth in marketing-driven and marketing-influenced pipeline. - Demonstrate consistent campaign performance improvements and HubSpot optimization. - Produce accurate, on-cadence KPI reporting that informs leadership decisions. - Contribute directly to BD pipeline generation and capture efforts. Qualifications - 3–5 years of experience in marketing, digital marketing, or marketing operations. - Hands-on experience with HubSpot or similar CRM/automation platforms. - Experience building and executing marketing campaigns across digital channels. - Strong understanding of marketing KPIs, analytics, and performance tracking. - Ability to interpret data and translate insights into actionable improvements. - Strong project management and organizational skills. - Excellent written and verbal communication skills. Nice to have: - Experience in B2B, technology, or GovCon environments. - Familiarity with lifecycle marketing and lead nurturing strategies. - Experience supporting business development or pipeline generation efforts. - Exposure to SEO, paid media, or account-based marketing strategies. Work Environment: - Remote with occasional travel as required. Compensation and Benefits: - Salary range: $70,000 - $90,000. - Competitive salary based on experience. - Performance bonus eligibility. - 401k with company match. - Medical, dental, and vision coverage. - Life and disability insurance. - Health Savings Account. - Professional development programs. - Employee referral bonus program.

Oversee event logistics from planning to execution, manage vendor relationships and budgets, and collaborate with marketing and sales teams to align events with pipeline goals and track performance metrics.