Firegang Dental Marketing

Role Description We're looking for a creative and organized Social Media Marketing Specialist to help grow Firegang's online presence and strengthen our brand within the dental industry. This role will focus on creating and publishing social media content, supporting the personal brand of Firegang leadership, engaging with the dental community online, and helping position Firegang as a trusted resource for dentists. If you enjoy social media, storytelling, relationship building, and staying on top of digital trends, we'd love to hear from you. What You'll Do - Social Media Management - Create, schedule, and publish content across Facebook, Instagram, LinkedIn, and other social media platforms. - Manage both Firegang's company accounts and leadership's professional social media presence. - Repurpose existing content into engaging social posts. - Maintain a consistent brand voice across all channels. - Monitor comments and messages, responding when appropriate. - Personal Brand Support - Work closely with Firegang leadership to help grow their online presence. - Draft social media posts, thought leadership content, and industry commentary. - Identify opportunities to showcase expertise, company culture, client success stories, and educational content. - Help develop content calendars and posting schedules. - Community Engagement - Participate in online conversations within the dental industry. - Engage thoughtfully with dentists, industry leaders, and influencers across social media platforms and online communities. - Build authentic relationships that increase awareness of the Firegang brand. - Stay active in relevant Facebook groups, LinkedIn discussions, podcasts, and other industry communities. - Brand Growth - Research current social media trends and recommend new ideas to improve engagement. - Identify opportunities for partnerships, collaborations, and industry visibility. - Track engagement metrics and share insights with the marketing team. - Continuously look for ways to strengthen Firegang's digital presence. Qualifications - Experience managing social media for a business, brand, or executive. - Strong writing skills with the ability to match different brand voices. - Excellent organizational and time management skills. - Comfortable working independently in a remote environment. - Familiarity with LinkedIn, Facebook, Instagram, and emerging social media trends. - Experience using scheduling tools such as Buffer, Hootsuite, Later, Metricool, or similar platforms is a plus. - Experience with Canva or basic graphic design tools is preferred. - Marketing, communications, journalism, or content creation experience is a plus. - Dental industry experience is preferred. What Success Looks Like Successful candidates will help increase Firegang's visibility by creating consistent, engaging content that reflects our brand and supports our leadership team. You'll help grow meaningful connections within the dental industry, strengthen our social media presence, and contribute to marketing initiatives that generate awareness and new opportunities.

• Manage a portfolio of clients with varying levels of service depending on package level. • Be their primary point of contact for site issues, campaign changes, and reporting. • Develop close client relationships. • Act as a liaison between your client and the company. • Relay clients’ goals to the team and campaign performance to the client. • Manage onboarding new clients, set expectations. • Analyze performance reports from Google Analytics, Adwords, Facebook, Bing, etc. • Monitor results and present feedback to the client. • Train clients on how to optimize their online reputation and phone call conversion rates.

• Drive New Revenue by owning the outbound sales process from prospecting to close • Target dental practices and healthcare professionals through consultative, solutions-based selling • Build strong relationships with prospective clients and guide them through the sales process • Educate prospects on how digital marketing drives patient acquisition and practice growth • Present strategic solutions involving SEO, Google Ads, Meta advertising, Local search optimization, and more • Analyze digital marketing campaigns with a focus on performance outcomes • Use first-party data and industry trends to identify opportunities for growth • Collaborate with the marketing team to refine and execute multi-channel campaigns • Track and analyze sales performance using CRM and reporting tools • Monitor trends in the dental and healthcare marketing industries • Identify new opportunities for growth across digital marketing channels

• Enter new client information in the company database. • Set up client accounts in Company Softwares. • Oversee client page in CRM and update with all add-ons and relevant details. • Note-take on client calls. • Provide clear and detailed notes for creative teams to execute. • Review sales calls, take notes with timestamps. • Capture intricate details and convey all information to the team. • Track all documents, requirements, and project assets, keeping them organized and easily accessible. • Join client meetings as needed

• Implement content updates and style changes using the WordPress editor and basic coding. • Install and configure plugins under supervision to enhance website functionality. • Conduct routine website testing for functionality and cross-browser compatibility. • Troubleshoot minor bugs and assist with general site maintenance, including backups. • Collaborate with designers and content creators to ensure websites are visually appealing and user-friendly. • Act as an escalation point for support queue dev issues that cannot be handled by support developers. • Serve as the primary developer for Firegang.com website improvements and maintenance. • Document routine updates, maintain accurate data within Teamwork Projects and Desk, and complete assigned tasks by due dates.

• Lead and close high-value deals: Own the outbound sales process from prospecting to close, targeting dental practices and healthcare professionals with consultative, solutions-based selling. • Collaborate with marketing to refine and execute multi-channel campaigns that drive qualified leads and measurable revenue. • Own sales analytics: Build reports, identify trends, and use data to optimize performance and forecast pipeline growth. • Monitor market trends in the dental and healthcare marketing space to identify new channels, threats, and opportunities. • Drive strategy and results: Ensure successful implementation of marketing and sales initiatives aligned with KPIs and revenue targets. • Maintain competitive intelligence: Stay ahead of industry trends, pricing models, and positioning to sharpen our competitive edge. • Partner cross-functionally with leadership, sales, and client success teams to ensure smooth transitions from sale to service.

• Manage a portfolio of clients with varying service levels, serving as their primary point of contact for campaign updates, reporting, and strategic guidance. • Build strong consultative relationships with clients by understanding their goals and aligning marketing efforts accordingly. • Lead client onboarding, set expectations, and ensure long-term success with Firegang. • Communicate performance insights clearly and confidently through email, calls, and reporting meetings. • Execute ongoing optimizations across Google Ads and Meta Ads accounts following Firegang and industry best practices. • Monitor campaign performance and make data-driven adjustments to improve ROI and lead quality. • Support the Performance Team and SEM leadership with day-to-day ad account management, reporting, and documentation. • Conduct research and share insights that support strategic campaign planning and growth opportunities. • Act as a liaison between clients and internal teams, ensuring goals, timelines, and deliverables remain aligned. • Document updates and maintain accurate client and campaign data within project management tools. • Provide educational support to clients around reputation management, conversion strategy, and marketing best practices.