Express Chipping Inc

Overview: The Growth Architect is the engine builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine. You are responsible for the entire funnel—from the first search impression to the automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (Customer Acquisition Cost).. You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability. Core Responsibilities: Funnel Architecture: - Design and optimize the end-to-end lead journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically nurtured into lifelong customers. Strategic Leadership s ROI-Driven Growth: - Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms). - Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS) across channels. - Analyze campaign performance to continuously improve lead quality and volume. - Translate business goals into actionable marketing strategies. Team Management s Collaboration: - Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM. - Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives. - Coach, mentor, and upskill team members as needed. Workflow s Process Optimization: - Implement systems and processes to streamline campaign planning, execution, and reporting. - Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy. - Identify bottlenecks and eliminate inefficiencies in the marketing funnel. Campaign Execution Oversight: - Oversee the launch, management, and optimization of paid media campaigns. - Ensure all marketing deliverables meet brand standards and performance benchmarks. - Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure. Reporting s Accountability: - Own performance dashboards across paid media, SEO, CRM, and marketing automations. - Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value - Report results and insights to leadership on a weekly and monthly basis. Cross-Functional Alignment: - Collaborate with Sales to ensure lead quality and funnel alignment. - Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives. Required Skills s Experience: - 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization. - Strong background in performance marketing, especially in lead generation-driven business models. - Experience managing and scaling remote, cross-functional marketing teams. - Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.). - Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping. - Familiarity with tools like GoHighLevel, Monday.com, or similar. - Excellent leadership, project management, and communication skills. - Highly analytical, data-driven, and proactive in identifying opportunities for growth. Preferred Qualifications: - The Architect Mindset: You see a business as a series of interconnected systems and can identify exactly where the "leaks" are. - GHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots. - Lifecycle Nurture Strategist: You excel at designing automated customer journeys that adapt based on lead behavior. You don't just "blast" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from "just looking" to "subscription customer. - Data-Obsessed: You don’t make moves based on "gut feeling"; you live in the dashboard and make decisions based on conversion data. - Leader of Specialists: You know enough about SEO and Automation to hold experts accountable and push them for better results. - Previous experience in a B2C startup environment. - Experience managing offshore teams. - Comfortable working across time zones and collaborating asynchronously. - Background in media and landing page optimization, or A/B testing and SEO tools. Goals s Success Metrics: - Increase in qualified lead volume and improved ROAS across paid channels. - Improved campaign execution speed, accuracy, and scalability. - Team members consistently meeting performance KPIs with minimal oversight. - Clear, actionable reporting that drives business decisions and marketing strategy. - A high-performing team aligned around lead generation and revenue growth.

HR & People Operations Manager Bilingual (English / Spanish) • Remote – LATAM • Independent Contractor Reports To: Business & Admin Director Classification: Independent Contractor (1099) Location: Remote – LATAM (Colombia, Mexico, Argentina, or Peru preferred) Hours: Must overlap with US business hours (Eastern / Central) About the Role We're looking for a Bilingual HR & People Operations Manager to work directly alongside our Business & Admin Director as a trusted internal HR operator and strategic partner. This is not an employee relations or people-facing role — we have an HR agency that handles workforce communication and day-to-day employee support. What we need from you is different. You'll own the infrastructure behind our HR function: the filings, the compliance, the strategy, the agendas, and the systems that keep everything running with discipline and integrity. You'll work alongside our HR agency and internal HR Coordinator, providing the strategic and operational backbone that ties it all together. If you're someone who thrives on building order out of complexity, knows HR best practices cold, and can operate as a true right hand to senior leadership — this role is for you. What You'll Own HR Strategy & OKRs - Partner directly with the Business & Admin Director to develop and execute HR strategy aligned with company goals - Build and maintain HR OKRs, tracking progress and surfacing risks or opportunities proactively - Translate leadership priorities into structured HR initiatives with clear timelines and ownership - Bring HR best practices and frameworks into a growing, fast-moving company environment Compliance Filings & Recordkeeping - Own HR compliance across all company locations — California, Georgia, and Texas - Manage accurate, audit-ready employee and contractor records and documentation - Track and execute compliance filings, deadlines, and regulatory requirements across state and federal levels - Support OSHA recordkeeping, I-9 compliance, policy acknowledgments, and labor law requirements - Identify compliance gaps and drive corrective action before issues escalate Meeting Agendas & HR Project Management - Own the HR meeting calendar — building agendas, preparing materials, tracking action items, and following through on outcomes - Manage HR projects end-to-end using tools like Asana or Monday.com, keeping leadership informed without needing to be prompted - Coordinate with the internal HR Coordinator (Erika) on execution tasks, providing clear direction and quality oversight - Ensure HR initiatives stay on track across a distributed team and multiple time zones HR Agency Coordination - Work alongside the external HR agency as the internal point of contact, ensuring alignment between agency activities and company HR strategy - Brief the agency on policy changes, workforce updates, and leadership priorities - Review and quality-control bilingual communications, documents, and materials produced by or with the agency - Ensure consistency between what the agency communicates to employees and what leadership intends Policy & Documentation - Lead the development, maintenance, and improvement of HR policies, procedures, and the employee handbook - Draft and refine bilingual HR documents, templates, and standard operating procedures - Ensure all HR documentation is current, compliant, and clearly written in both English and Spanish What We're Looking For - Bilingual fluency in English and Spanish — written and spoken — is required - 4+ years of HR experience with a strong focus on compliance, HR operations, or HR strategy - Solid knowledge of US employment law and multi-state HR compliance (CA, GA, TX experience is a strong plus) - Proven ability to build and manage HR processes, not just execute tasks - Strong project management instincts — you track what matters and follow through without being chased - Experience working alongside or managing HR vendors, agencies, or external partners - Exceptional written communication in both English and Spanish — policies, memos, and strategy docs need to be crisp - Proficient in Microsoft Office (Word, Excel, Outlook) and project management tools (Asana, Monday.com, or similar) - Available and highly responsive during US business hours - Comfortable working independently in a remote setting with close daily collaboration with leadership Nice to Have - PHR, SHRM-CP, or equivalent HR certification - Experience in field services, construction, or labor-intensive industries - Multi-state US HR compliance experience - Experience building HR functions from early stages in a growing company You'll Thrive Here If You… - Are a builder — you see what's missing and put structure around it - Communicate proactively and precisely in both languages without losing professionalism - Can hold your own strategically with senior leadership while staying grounded in execution - Know the difference between HR best practice and HR bureaucracy — and apply the right one - Take ownership of outcomes, not just tasks

TurFresh is a leading provider of artificial turf maintenance products and services. We pride ourselves on delivering exceptional quality and service to our clients. Our innovative solutions have positioned us as industry leaders, and we're now seeking a skilled SEO Strategist to join our dynamic team. Job Description: We are looking for a Remote SEO Strategist who has a comprehensive understanding of full-stack SEO, with a strong focus on content, keywords, and SEO strategy. This role is perfect for a motivated individual who is both a leader and a team player, capable of building our SEO department in the long term. The ideal candidate will have a proven track record in performing SEO audits, automatic analysis and driving lead generation, and ranking improvements. Key Responsibilities - SEO Strategy Development: Design and implement comprehensive SEO strategies, including on-page, off-page, and technical SEO to boost website visibility, traffic, and conversions. - Content Strategy: Collaborate with the content team to create and optimize content that aligns with SEO best practices, targeting relevant keywords and improving user engagement. - Keyword Research & Analysis: Conduct in-depth keyword research to identify opportunities and ensure our content is optimized for high-traffic, high-conversion terms. - SEO Audits & Analysis: Perform regular SEO audits and automatic analysis of the website to identify areas for improvement and ensure adherence to best practices. - Lead Generation & Ranking Improvement: Develop and execute strategies to increase lead generation and improve search engine rankings. - Team Leadership: Play a pivotal role in building and scaling the SEO department, providing guidance and mentorship to junior team members while also being willing to follow established processes and guidelines. - Performance Monitoring: Use various analytics tools to monitor and report on the performance of SEO efforts, making data-driven decisions to continually improve outcomes. - Collaboration: Work closely with stakeholders to ensure SEO objectives are met at a timely manner. - Project management: Conceptualize and effectively coordinate SEO projects with partner agencies and leadership teams. Qualifications - Proven experience as an SEO Strategist or similar role, with a deep understanding of full stack SEO. - Strong knowledge of SEO tools and software for auditing, keyword research, and analytics. - Demonstrated ability to lead projects and teams, with a long-term vision to scale an SEO department. - Experience with lead generation and improving search engine rankings. - Strong analytical skills and attention to detail. - Excellent communication and interpersonal skills. - Ability to work independently and manage multiple projects simultaneously. - Familiarity with the latest SEO trends and best practices.

GoHighLevel & Business Automation Specialist (Latam | 100% Remote | Pacific Time Zone) TurFresh & PinSoda (US Service Area | Global Team) What You’ll Do Are you a master of GoHighLevel with a passion for streamlining business operations? We're seeking a dedicated GoHighLevel & Business Automation Specialist to design, implement, and optimize our critical workflows. This role is perfect for someone who excels at leveraging no-code/low-code platforms to drive efficiency and enhance our digital ecosystem. Your key responsibilities will include: - Set up and tailor GoHighLevel's CRM, pipelines, and advanced automation workflows to exact business needs. - Design and build impactful sales funnels, and market communication workflows Connect GoHighLevel with essential business tools (like payment processors and schedulers) using built-in integrations and existing API capabilities. - Elevate customer journey across all service categories. - Partner with team to grasp operational needs and translate them into effective, automated solutions. - Continuously analyze, refine, and optimize existing automation systems for peak efficiency and reliability. - Empower teams by providing GoHighLevel training and ongoing support, driving tool adoption and understanding. - Ensure accurate and efficient data transfer between GoHighLevel and integrated systems, maintaining data integrity. - Proactively identify opportunities to improve the user experience for both internal teams and customers through automation. - Liaise with third-party tool providers to troubleshoot issues or explore new integration possibilities. - Build and maintain clear dashboards and reports within GoHighLevel to track key performance indicators (KPIs) and demonstrate ROI. - Remain current with GoHighLevel's latest features and best practices across the broader automation landscape. About You We're looking for someone with a proven track record in automation and integration, eager to contribute to a fast-growing company. Required Qualifications: - GoHighLevel Mastery: 2+ years hands-on configuring and optimizing GoHighLevel for business. - Automation Architect: Expert in no-code/low-code funnel building, marketing automation, and CRM via GoHighLevel. - Process Powerhouse: Proven ability to design and implement efficient business automations. - Analytical Ace: Sharp skills to optimize workflows and troubleshoot any issue. - Clear Communicator: Conveys complex technical info with exceptional clarity. - Global Collaborator: Fluent English, ensuring seamless team communication. Bonus Points For: - Experience in the home services sector or with agency-style operations. - Experience in importing data into GoHighLevel, understanding data hygiene best practices, and performing data cleanup to ensure accurate and reliable information within the CRM - While not coding, understanding how to connect GoHighLevel with other platforms using tools like Zapier, Make (formerly Integromat), or GoHighLevel's native integrations. This includes knowing how to map data fields between different systems for seamless information flow. - The ability to logically identify where an automation might be failing or sending incorrect data, and systematically fix it within GoHighLevel's workflow builder. What We Offer - Competitive USD-Based Compensation: $1,800.00 - $2,000.00 USD per month, paid conveniently in or local currency through Gusto or in dollars via an American bank - 100% Remote Work (Local-Based): Enjoy the flexibility of working remotely fromanywhere. - Tools & Software: Access to leading tools and software to support your success (equipment not provided). - Global, Supportive Team: Join a truly international team, including a growing number of Brazilian colleagues, who foster strong peer support and a welcoming atmosphere. Do you think it fulfils everything we need? Find out about Turfresh! About Us TurFresh is the US leader in artificial turf cleaning and care, and PinSoda is our agency- style startup specializing in local SEO. Together, we serve homeowners, businesses, and pet lovers in multiple states across the United States. We’re expanding our business, and as we grow, we’re excited to expand our remote team in Latin America. In this role, you’ll be instrumental in supporting the growth of our marketing efforts and team. You’ll have the chance to help shape our company while working closely with our colleagues in the US and the Philippines, building a dynamic and high-performing global team. The Opportunity This is a unique opportunity to be a cornerstone in building and optimizing the automated backbone of our fast-growing operations at TurFresh. You'll be at the forefront of integrating cutting-edge tools and streamlining critical business processes, directly impacting our efficiency and scalability. - You'll be responsible for the strategy, execution, and continuous improvement of our automation systems, particularly within GoHighLevel. - Work directly with our global team, including colleagues in Brazil and the US, to identify needs and implement robust integration solutions. - Play a pivotal role in enhancing our operational efficiency, from lead management to customer workflows, ensuring seamless data flow and process automation across all departments. Please note: While this is a remote role, our teams primarily work during US Pacific Time (PST) to facilitate seamless collaboration. Our Core Values: - Reliability: Trust, honesty, transparency. - Growth: Continuous learning and innovation. - Collaboration: Teamwork and shared success across all locations. - Compassion: Respect for customers, pets, and each other. - Integrity: Excellence and humility in every action. - Pet Lovers: We care deeply about our customers and their pets. $1,800 - $2,000 a month