• Develop and execute the overall Soccer 5 marketing strategy including defining priorities, budgets, and success metrics across channels (digital, brand, grassroots, events). • Own marketing planning across national campaigns (e.g., World Cup activations) and ongoing customer acquisition. • Work cross-functionally with operations, franchise, and digital to ensure alignment and ROI. • Lead all digital acquisition and retention efforts (Meta, Google, programmatic, etc.). • Build and manage dashboards to measure CAC, retention, and channel efficiency. • Own and evolve the Soccer 5 brand as we scale, ensuring consistency across facilities and franchisees. • Manage external partners (agencies, designers, digital vendors).

• Demand generation. Build the pipeline engine across paid, organic, content, events, and partnerships. • Product marketing. Own the narrative as the product expands from TPRM into broader risk-first procurement. Anchor every campaign in a story only Coverbase can tell. • Competitive positioning. Incumbents are copying our language. New entrants are mimicking our positioning. Own the category. • Brand and content. Build a voice that risk and procurement practitioners at regulated enterprises actually pay attention to. Turn customer champions into a systematic advocacy program. • Team. Build from one. Earn the right to hire by proving what works.

• drive growth for world-leading brands across Germany, Austria and Switzerland • owning local and trade marketing initiatives that connect innovative launches to in-store and online experiences • align with our global team, turn insights into action • watch your strategies reach the shelves of the region's biggest retailers

• Defining Rwazi’s market narrative and category positioning • Owning the end-to-end go-to-market system • Driving measurable pipeline contribution • Building a repeatable product launch engine • Governing sales enablement and revenue alignment • Establishing Rwazi as a trusted authority in AI-driven consumer intelligence