Crescent Hotels & Resorts

• The VP serves as a strategic thought partner to hotel ownership and Crescent leadership—driving revenue growth, profitability, and market share while developing and mentoring a high-performing team of Area Directors of Revenue Strategy • Leverage practical management experience to set realistic goals and allocate suitable resources to achieve them • Develop relationships with all leaders within Crescent, ownership groups, asset managers, operations, sales, digital, business development, and finance to create and execute yield-generating strategies, assess hotel offerings, and identify pricing opportunities • Work with area and corporate directors to maximize time spent with hotel teams to efficiently execute strategies • Engage the digital department to provide ideas and support for online distribution of strategies and creative assets for strategy optimization in the digital space • Identify weaknesses, develop solutions, implement corrective measures, and hold teams accountable to achieve desired outcomes • Monitor performance and manage proper hotel metrics, including KPIs and index scorecards • Develop and execute initiatives that increase revenue and market share • Develop and utilize advanced analytical models that measure elasticity and yield • Assess pricing strategies for ancillary offerings and total hotel revenue • Effectively communicate company revenue management standards through property visits, remote auditing, training, and analysis of hotel revenue performance against established goals • Lead a team of revenue managers to drive property and regional performance, improve business processes, and manage high-profile strategic accounts • Train and coach property leaders on producing accurate revenue forecasts by market segment, including 30-, 60-, and 90-day forecasts on an ongoing basis • Lower distribution costs across all channels, including CRO, GDS, brand.com, and third-party channels • Display leadership skills that inspire and encourage staff to deliver the highest standard of revenue strategy and management

• Lead the development and implementation of revenue management and commercial strategy initiatives across multiple properties within the portfolio • Conduct regular performance reviews and analysis of key performance indicators (KPIs) to assess the effectiveness of revenue management strategies and identify areas for improvement. • Collaborate with property general managers, sales directors, and marketing managers to develop and execute integrated sales and marketing campaigns that drive revenue growth and enhance market position. • Monitor market trends, competitor pricing, and demand factors to adjust pricing strategies and optimize revenue potential for each property. • Analyze historical data, booking patterns, and demand forecasts to make informed decisions regarding pricing, inventory allocation, and distribution strategies. • Utilize revenue management systems and tools to generate reports, track performance metrics, and identify opportunities for revenue optimization across the area. • Develop and maintain strong relationships with online travel agencies (OTAs), global distribution systems (GDS), and other distribution partners to maximize visibility and reach for all properties. • Collaborate with property teams to negotiate and manage contracts with group clients, corporate accounts, and other key revenue-generating accounts. • Stay informed about emerging trends, industry developments, and technological advancements in revenue management and commercial strategy, and incorporate relevant insights into area-wide initiatives.

• Lead revenue strategy integration efforts for newly acquired, converted, or transitioning hotels joining Crescent’s managed portfolio, ensuring commercial priorities are clearly defined, sequenced, and executed • Serve as a corporate revenue transition leader by influencing cross-functional stakeholders, promoting Crescent’s commercial fundamentals, supporting hotel teams through change, and driving accountability during fast-paced transition periods • Translate revenue strategies identified during transition planning into actionable onboarding and stabilization plans, including pricing, distribution, forecasting, reporting, system readiness, and stakeholder communication • Establish and manage the revenue transition roadmap for each assigned hotel, identifying immediate risks, opportunities, system gaps, distribution concerns, and key actions required for stabilization • Partner with Operations, Sales, Marketing, Digital, Finance, Brand teams, system vendors, Ownership groups, Asset Managers, property leaders, and Regional Revenue Strategy leaders to ensure revenue-related transition priorities remain on track • Support the hotel transition and stabilization period by aligning revenue systems, pricing strategy, inventory controls, segmentation, market mix, channel availability, reporting cadence, and forecast process • Review system setup, rate plans, room types, market segmentation, channel connectivity, restrictions, inventory controls, and reporting access to ensure the hotel is positioned to execute revenue strategies effectively • Monitor early transition performance, including pace, demand trends, market conditions, competitive positioning, forecast accuracy, channel contribution, distribution costs, and key revenue KPIs • Support the onboarding of new Revenue Management leaders assigned to transition or integration hotels by providing transition history, strategic priorities, system and process guidance, stakeholder context, and open action items • Prepare and deliver transition documentation, performance insights, open items, risks, and recommendations to support a clean handoff to the assigned Regional Revenue Strategy team

• Lead and manage the Rooms Division teams to deliver exceptional guest experiences. • Oversee daily operations of Front Office, Housekeeping, Laundry, and Guest Services departments. • Inventory management to include linen, pars, etc. • Ensure seamless interdepartmental communication and collaboration. • Monitor and respond to guest feedback, ensuring effective service recovery and continuous improvement. • Manage departmental budgets, labor productivity, and cost controls to meet or exceed financial targets. • Develop and implement strategies to elevate service quality and operational efficiency. • Recruit, train, mentor, and develop department leaders and team members. • Ensure compliance with all safety, hygiene, and brand standards. • Maintain a visible presence during peak guest periods to support the team and engage with guests. • Collaborate with other departments such as Sales, Engineering, and Food & Beverage to drive overall success.

• Leverage practical management experience to set realistic goals and allocate suitable resources to achieve them. • Develop relationships with all leaders within Crescent, ownership groups, asset managers, operations, sales, digital, business development, and finance to create and execute yield-generating strategies, assess hotel offerings, and identify pricing opportunities. • Work with area and corporate directors to maximize time spent with hotel teams to efficiently execute strategies. • Engage the digital department to provide ideas and support for online distribution of strategies and creative assets for strategy optimization in the digital space. • Identify weaknesses, develop solutions, implement corrective measures, and hold teams accountable to achieve desired outcomes. • Monitor performance and manage proper hotel metrics, including KPIs and index scorecards. • Develop and execute initiatives that increase revenue and market share. • Develop and utilize advanced analytical models that measure elasticity and yield. • Assess pricing strategies for ancillary offerings and total hotel revenue. • Effectively communicate company revenue management standards through property visits, remote auditing, training, and analysis of hotel revenue performance against established goals. • Lead a team of revenue managers to drive property and regional performance, improve business processes, and manage high-profile strategic accounts. • Train and coach property leaders on producing accurate revenue forecasts by market segment, including 30-, 60-, and 90-day forecasts on an ongoing basis. • Lower distribution costs across all channels, including CRO, GDS, brand.com, and third-party channels. • Display leadership skills that inspire and encourage staff to deliver the highest standard of revenue strategy and management.

• Lead and manage the Rooms Division teams to deliver exceptional guest experiences. • Oversee daily operations of Front Office, Housekeeping, Laundry, and Guest Services departments. • Inventory management to include linen, pars, etc. • Ensure seamless interdepartmental communication and collaboration. • Monitor and respond to guest feedback, ensuring effective service recovery and continuous improvement. • Manage departmental budgets, labor productivity, and cost controls to meet or exceed financial targets. • Develop and implement strategies to elevate service quality and operational efficiency. • Recruit, train, mentor, and develop department leaders and team members. • Ensure compliance with all safety, hygiene, and brand standards. • Maintain a visible presence during peak guest periods to support the team and engage with guests. • Collaborate with other departments such as Sales, Engineering, and Food & Beverage to drive overall success.

• The VP serves as a strategic thought partner to hotel ownership and Crescent leadership—driving revenue growth, profitability, and market share while developing and mentoring a high-performing team of Area Directors of Revenue Strategy. • Leverage practical management experience to set realistic goals and allocate suitable resources to achieve them. • Develop relationships with all leaders within Crescent, ownership groups, asset managers, operations, sales, digital, business development, and finance to create and execute yield-generating strategies, assess hotel offerings, and identify pricing opportunities. • Work with area and corporate directors to maximize time spent with hotel teams to efficiently execute strategies. • Engage the digital department to provide ideas and support for online distribution of strategies and creative assets for strategy optimization in the digital space. • Identify weaknesses, develop solutions, implement corrective measures, and hold teams accountable to achieve desired outcomes. • Monitor performance and manage proper hotel metrics, including KPIs and index scorecards. • Develop and execute initiatives that increase revenue and market share. • Lead a team of revenue managers to drive property and regional performance, improve business processes, and manage high-profile strategic accounts.

• Lead and manage all sales and marketing efforts to maintain and grow hotel revenue • Develop and execute sales strategies to maximize revenue from group, transient, and catering segments • Drive proactive and reactive sales initiatives, ensuring continued engagement with key accounts and new business opportunities • Oversee and support the sales team, ensuring performance metrics are met or exceeded • Implement marketing strategies aligned with brand standards and hotel positioning • Work with digital marketing partners to optimize online presence, social media, and advertising efforts • Ensure public relations and promotional efforts align with the hotel’s goals • Collaborate with revenue management to develop pricing strategies and revenue optimization initiatives • Analyze market trends, competitive data, and business demand to adjust sales and marketing tactics accordingly • Conduct strategic planning meetings and forecasting sessions with the executive team • Provide hands-on leadership to the sales and catering team, fostering a high-performance culture • Train and mentor hotel sales professionals, ensuring a seamless transition upon permanent placement • Collaborate with hotel leadership to ensure alignment across all departments • Maintain strong relationships with key stakeholders, including ownership groups and management company • Represent the hotel in industry events, sales missions, and trade shows as needed • Provide regular updates and reporting on sales and marketing performance

• Lead and manage the Rooms Division teams to deliver exceptional guest experiences. • Oversee daily operations of Front Office, Housekeeping, Laundry, and Guest Services departments. • Inventory management to include linen, pars, etc. • Ensure seamless interdepartmental communication and collaboration. • Monitor and respond to guest feedback, ensuring effective service recovery and continuous improvement. • Manage departmental budgets, labor productivity, and cost controls to meet or exceed financial targets. • Develop and implement strategies to elevate service quality and operational efficiency. • Recruit, train, mentor, and develop department leaders and team members. • Ensure compliance with all safety, hygiene, and brand standards. • Maintain a visible presence during peak guest periods to support the team and engage with guests. • Collaborate with other departments such as Sales, Engineering, and Food & Beverage to drive overall success.

• Lead and manage the Rooms Division teams to deliver exceptional guest experiences • Oversee daily operations of Front Office, Housekeeping, Laundry, and Guest Services departments • Inventory management to include linen, pars, etc. • Ensure seamless interdepartmental communication and collaboration • Monitor and respond to guest feedback, ensuring effective service recovery and continuous improvement • Manage departmental budgets, labor productivity, and cost controls to meet or exceed financial targets • Develop and implement strategies to elevate service quality and operational efficiency • Recruit, train, mentor, and develop department leaders and team members • Ensure compliance with all safety, hygiene, and brand standards • Maintain a visible presence during peak guest periods to support the team and engage with guests • Collaborate with other departments such as Sales, Engineering, and Food & Beverage to drive overall success