• Define and manage end-to-end GTM strategy for an entire product area, including messaging, positioning, launch planning, sales enablement, and customer adoption. • Fuel Product Adoption: Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base. • Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights. • Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win. • Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value. • Drive creative, multi-channel marketing campaigns that resonate with internal and external audiences. • Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership. • Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Director Product Marketing owns positioning, messaging, and go-to-market strategy for Higher Logic’s product portfolio. This is a high-impact year — with several significant product launches on the roadmap, this role will be at the center of driving product adoption and revenue growth across North America and APAC. - Translate deep association market knowledge into positioning that resonates, launch strategies that land, and enablement that helps Sales win. - Manage one direct report and work cross-functionally with Product, Sales, Enablement, Demand Gen, and Customer Success. - Set direction and build repeatable systems to execute at the pace our business requires. Essential Duties and Responsibilities - Positioning & Competitive Strategy: Own product positioning and messaging across the portfolio. Define how Higher Logic shows up in the market relative to competitors — including battlecards, win/loss analysis, and ongoing market intelligence. Ensure every customer-facing touchpoint tells a consistent, compelling story grounded in deep understanding of the association buyer. - Go-to-Market & Product Launches: Lead go-to-market strategy and execution for a high volume of product launches and feature releases. Build and operationalize a repeatable launch framework that coordinates Product, Demand Gen, Enablement, and Customer Success — ensuring launches translate into adoption, retention, and revenue, not just announcements. - Revenue Influence & Sales Partnership: Partner with Sales and Revenue leadership to improve win rates and accelerate deal velocity. Develop the collateral, messaging frameworks, and enablement tools that help reps articulate value and close. Track and report on pipeline contribution, win rates, adoption, and retention influence to ensure product marketing is directly tied to revenue outcomes. - Market Insight & Thought Leadership: Serve as the internal voice of the association and B2B community buyer. Leverage proprietary research and benchmark data to strengthen positioning and fuel thought leadership. Translate customer and market insight into input that influences the product roadmap and business strategy. - Team & Process: Manage and develop one direct report. Establish standards and repeatable processes for messaging, launches, and competitive intelligence. Apply AI tools and automation where practical to increase the speed and scale of the function. Qualifications - Strong product marketing skills including positioning, messaging, and go-to-market strategy for B2B SaaS. - Deep knowledge of the association market — member engagement models, buying processes, and competitive landscape. - Ability to develop and execute marketing strategies that drive measurable revenue and adoption outcomes. - Strong cross-functional collaboration across Product, Sales, Enablement, and Customer Success. - Excellent written and verbal communication skills; comfortable presenting to senior leadership. - Comfort operating at both strategic and tactical levels — able to set direction and execute at pace. - AI fluency — a practical mindset toward using AI and automation to elevate marketing effectiveness. Experience Desired - Typically has at least eleven years of experience, or nine years and a degree. - 7+ years of product marketing experience in B2B SaaS, including 3+ years in a senior or leadership role. - Significant experience working within, for, or marketing to associations (required). - Hands-on experience leading end-to-end product launches, ideally at a high cadence. - Experience partnering with Sales and Product to drive revenue growth. - Experience managing direct reports.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Swoogo’s marketing team is on the hunt for a Product Marketing Manager—someone who’s equal parts storyteller, strategist, and market detective. You thrive on translating product capabilities into clear, compelling narratives that resonate with real people. - Own and drive the way Swoogo goes to market with AI based features - Partner with product to translate technical product capabilities into value based messaging that drive sign-ups, activations, expansions, and customer value - Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue - Contribute to positioning and messaging for Swoogo's Platform and AI-based Features, ensuring it resonates with our ICPs and differentiates Swoogo in the market - Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning → messaging → sales enablement → measurement) - Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter - Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy - Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI - Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence - Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions - Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value - Work with in-app engagement and messaging platforms (Appcues) to educate and convert users Qualifications - 3–5+ years of B2B SaaS product marketing experience, with hands-on involvement in AI - Experience in the martech space - Success supporting GTM motions for product launches and driving adoption post-launch - Has supported a multi-product organization - Strong storytelling skills—you can distill technical concepts into crisp, compelling messaging - Experience creating sales enablement content that empowers teams to win - Experience designing and optimizing onboarding flows, freemium trials, or product tours to improve time-to-value - Familiarity with marketing and sales tools (Hubspot, Salesforce, Highspot, or equivalents) - Track record of collaborating with Product, Sales, and Marketing to deliver results - Excellent written and verbal communication skills; you can adapt tone and format to audience and channel - Ability to manage multiple projects in a fast-paced, collaborative environment - Comfort using market research, win/loss analysis, and data to guide strategy and decisions Requirements - Experience in the event technology space - Familiarity with in-app engagement and messaging platforms (Appcues, Pendo, WalkMe, or similar) - Familiarity with analyst relations and how to influence category leadership - Experience supporting industry events - Knowledge of project management platforms such as Asana or Notion

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a strategic, hands-on Product Marketing Manager to help shape how our products are positioned, launched, and adopted in the market. This role sits at the center of Product, Marketing, and Sales — translating product capabilities into clear messaging, supporting go-to-market launches, and enabling revenue growth. You’ll collaborate closely with cross-functional teams, develop compelling value propositions, support sales enablement efforts, and help drive integrated marketing initiatives. This is a great opportunity for a self-sufficient marketer who enjoys owning strategy and execution in a fast-paced environment. - Lead go-to-market strategy for product launches and ongoing product enhancements, ensuring clear positioning, messaging, and audience alignment. - Develop compelling value propositions that differentiate our products in the market and clearly articulate business impact. - Partner closely with Product to deeply understand features, roadmap priorities, and customer use cases. - Collaborate with Demand Generation and Content Marketing to create integrated campaigns that drive awareness, adoption, and pipeline. - Equip Sales and Performance Management teams with high-impact enablement materials including battlecards, sales decks, training resources, and competitive insights. - Conduct market, customer, and competitive research to identify trends, opportunities, and differentiation strategies. - Measure and analyze campaign and launch performance, using data to refine messaging and strategy. - Stay ahead of industry and marketing technology trends to continuously elevate our go-to-market approach. - Support additional marketing initiatives as needed in a fast-evolving environment. Qualifications - 6+ years of experience in product marketing, technical marketing, or B2B marketing within a technology or SaaS environment. - Experience in the automotive industry is strongly preferred, but not required. - You’re a strong communicator who can clearly articulate product value and differentiation. - You’re comfortable working cross-functionally and taking ownership of initiatives from strategy through execution. - A background supporting sales enablement and go-to-market launches is important. - Experience collaborating with demand generation and content teams is a plus. - You’re highly organized, analytical, and naturally curious about products and technology. - You thrive in fast-paced environments and enjoy being a key connector across teams to drive clarity, alignment, and growth.