Job Closed

This listing is no longer active.

Swoogo logo
Swoogo

Serious event management software designed for regular humans.

Product Marketing Manager

Product MarketingProduct MarketingOtherRemoteTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

106 days ago

Salary

0

No structured requirement data.

Job Description

Product Marketing Manager

Swoogo

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Swoogo’s marketing team is on the hunt for a Product Marketing Manager—someone who’s equal parts storyteller, strategist, and market detective. You thrive on translating product capabilities into clear, compelling narratives that resonate with real people. - Own and drive the way Swoogo goes to market with AI based features - Partner with product to translate technical product capabilities into value based messaging that drive sign-ups, activations, expansions, and customer value - Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue - Contribute to positioning and messaging for Swoogo's Platform and AI-based Features, ensuring it resonates with our ICPs and differentiates Swoogo in the market - Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning → messaging → sales enablement → measurement) - Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter - Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy - Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI - Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence - Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions - Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value - Work with in-app engagement and messaging platforms (Appcues) to educate and convert users Qualifications - 3–5+ years of B2B SaaS product marketing experience, with hands-on involvement in AI - Experience in the martech space - Success supporting GTM motions for product launches and driving adoption post-launch - Has supported a multi-product organization - Strong storytelling skills—you can distill technical concepts into crisp, compelling messaging - Experience creating sales enablement content that empowers teams to win - Experience designing and optimizing onboarding flows, freemium trials, or product tours to improve time-to-value - Familiarity with marketing and sales tools (Hubspot, Salesforce, Highspot, or equivalents) - Track record of collaborating with Product, Sales, and Marketing to deliver results - Excellent written and verbal communication skills; you can adapt tone and format to audience and channel - Ability to manage multiple projects in a fast-paced, collaborative environment - Comfort using market research, win/loss analysis, and data to guide strategy and decisions Requirements - Experience in the event technology space - Familiarity with in-app engagement and messaging platforms (Appcues, Pendo, WalkMe, or similar) - Familiarity with analyst relations and how to influence category leadership - Experience supporting industry events - Knowledge of project management platforms such as Asana or Notion

Job Requirements

  • 3–5+ years of B2B SaaS product marketing experience, with hands-on involvement in AI
  • Experience in the martech space
  • Success supporting GTM motions for product launches and driving adoption post-launch
  • Has supported a multi-product organization
  • Strong storytelling skills—you can distill technical concepts into crisp, compelling messaging
  • Experience creating sales enablement content that empowers teams to win
  • Experience designing and optimizing onboarding flows, freemium trials, or product tours to improve time-to-value
  • Familiarity with marketing and sales tools (Hubspot, Salesforce, Highspot, or equivalents)
  • Track record of collaborating with Product, Sales, and Marketing to deliver results
  • Excellent written and verbal communication skills; you can adapt tone and format to audience and channel
  • Ability to manage multiple projects in a fast-paced, collaborative environment
  • Comfort using market research, win/loss analysis, and data to guide strategy and decisions
  • Experience in the event technology space
  • Familiarity with in-app engagement and messaging platforms (Appcues, Pendo, WalkMe, or similar)
  • Familiarity with analyst relations and how to influence category leadership
  • Experience supporting industry events
  • Knowledge of project management platforms such as Asana or Notion

Related Categories

Related Job Pages

More Product Marketing Jobs

Impel logo

Product Marketing Manager

Impel

Impel (formerly SpinCar) offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.

Product Marketing106 days ago
OtherRemoteTeam 191

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a strategic, hands-on Product Marketing Manager to help shape how our products are positioned, launched, and adopted in the market. This role sits at the center of Product, Marketing, and Sales — translating product capabilities into clear messaging, supporting go-to-market launches, and enabling revenue growth. You’ll collaborate closely with cross-functional teams, develop compelling value propositions, support sales enablement efforts, and help drive integrated marketing initiatives. This is a great opportunity for a self-sufficient marketer who enjoys owning strategy and execution in a fast-paced environment. - Lead go-to-market strategy for product launches and ongoing product enhancements, ensuring clear positioning, messaging, and audience alignment. - Develop compelling value propositions that differentiate our products in the market and clearly articulate business impact. - Partner closely with Product to deeply understand features, roadmap priorities, and customer use cases. - Collaborate with Demand Generation and Content Marketing to create integrated campaigns that drive awareness, adoption, and pipeline. - Equip Sales and Performance Management teams with high-impact enablement materials including battlecards, sales decks, training resources, and competitive insights. - Conduct market, customer, and competitive research to identify trends, opportunities, and differentiation strategies. - Measure and analyze campaign and launch performance, using data to refine messaging and strategy. - Stay ahead of industry and marketing technology trends to continuously elevate our go-to-market approach. - Support additional marketing initiatives as needed in a fast-evolving environment. Qualifications - 6+ years of experience in product marketing, technical marketing, or B2B marketing within a technology or SaaS environment. - Experience in the automotive industry is strongly preferred, but not required. - You’re a strong communicator who can clearly articulate product value and differentiation. - You’re comfortable working cross-functionally and taking ownership of initiatives from strategy through execution. - A background supporting sales enablement and go-to-market launches is important. - Experience collaborating with demand generation and content teams is a plus. - You’re highly organized, analytical, and naturally curious about products and technology. - You thrive in fast-paced environments and enjoy being a key connector across teams to drive clarity, alignment, and growth.

United States
Job Closed
Jobgether logo

Product Marketing Manager

Jobgether

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Product Marketing106 days ago
OtherRemoteH1B No Sponsor

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This pivotal role involves shaping the commercial success of a groundbreaking medical device aimed at treating atrial fibrillation. - Leverage electrophysiology expertise to create compelling marketing content for clinicians and patients - Collaborate with cross-functional teams to support the execution of strategic marketing initiatives - Ensure materials and campaigns align with the company’s mission - Make a significant impact on healthcare while working remotely Qualifications - Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare, or related field - 8+ years of experience in electrophysiology (marketing, clinical, commercial, or hybrid roles) - Strong understanding of EP procedures, ablation technologies, and competitive landscape - Demonstrated ability to translate complex clinical concepts into clear, compelling marketing content - Experience developing sales tools and commercial materials for complex medical technologies - Excellent written and verbal communication skills, including comfort working with physicians and clinical stakeholders - Strong project management skills with the ability to manage multiple concurrent initiatives - Experience supporting product launches in EP or cardiology preferred - Experience developing conference materials and managing event execution - Familiarity with compliance requirements related to healthcare marketing and HCP interactions desirable - Ability to travel domestically up to 25–35% Benefits - Competitive total cash compensation (base salary + 5% 401k contribution + variable compensation) - Participation in a stock option plan - Comprehensive medical & dental coverage effective from Day 1 - Work-day flexibility with 3 personal days per year - Support for overall well-being for you and your dependents - Career progression and learning support - Professional membership support

United States
Job Closed
HiddenLayer logo

Product Marketing Manager

HiddenLayer

The Ultimate Security for AI Platform

Product Marketing106 days ago
OtherRemoteTeam 51-200Since 2022H1B No Sponsor

Product Marketing Manager – AI Security Remote [within the US] ABOUT THE ROLE: HiddenLayer is entering an exciting new chapter in our company history, and we are seeking a Product Marketing Manager to drive positioning, messaging, and go-to-market strategy for our AI Security platform. In this role, you’ll help define and communicate the category of AI security—translating complex adversarial AI threats and technical capabilities into compelling value for customers, analysts, and the broader cybersecurity market. As Product Marketing Manager, you will serve as the strategic bridge between Product, Threat Research, Sales, and Marketing—owning how we bring new capabilities to market and clearly articulate how HiddenLayer protects generative AI and agentic systems from cybersecurity threats. This is a high-impact role in a fast-moving, emerging category. WHO WE ARE: HiddenLayer protects the world’s most valuable technologies from adversarial AI attacks. We were founded by AI professionals and security specialists with first-hand experience of how insidious adversarial AI attacks can be to detect and defend against. Determined to prove that these attacks were preventable, the team developed a unique, patent-pending, productized solution to support organizations in accelerating their adoption of AI securely. Our dedication to innovation has been recognized by prestigious awards such as RSA's Innovation Sandbox Winner, CB Insights AI 100, CyberTech 100, and SC's Most Promising Early-Stage Start-up. WHAT YOU’LL DO: You will be responsible for shaping and amplifying HiddenLayer’s market narrative in the rapidly evolving AI security landscape. Your ability to translate deep technical capabilities into differentiated messaging and compelling stories will drive awareness, demand, and product adoption. Positioning & Messaging - Develop and refine product positioning and messaging that clearly articulates HiddenLayer’s differentiation in AI security. - Translate adversarial AI research, MITRE ATLAS mappings, and technical detection capabilities into customer-centric value propositions. - Define and evolve our category narrative as the AI threat landscape matures. Go-to-Market Strategy - Own end-to-end go-to-market strategy for new product launches and feature releases. - Partner with Product Management to ensure launch readiness across Sales, Marketing, Customer Success, and Partner teams. - Develop launch plans, enablement materials, and campaign messaging to drive pipeline and adoption. Sales & Field Enablement - Create compelling sales tools including pitch decks, battlecards, one-pagers, solution briefs, and objection-handling guides. - Enable Sales and Sales Engineering teams with clear, differentiated messaging. - Participate in strategic deals and customer conversations as a subject matter expert when needed. Market & Competitive Intelligence - Conduct ongoing competitive analysis and track emerging players in AI security, MLOps, and cybersecurity. - Monitor adversarial AI trends and evolving threat research to inform messaging and strategy. - Develop competitive battlecards and positioning frameworks. Analyst & External Engagement - Support analyst relations by developing briefing materials and participating in analyst inquiries. - Contribute thought leadership content including blogs, whitepapers, webinars, and conference messaging. - Help position HiddenLayer as the leader in AI security. Customer Insights - Partner with Customer Success and Sales to gather customer feedback and validate messaging. - Develop case studies and customer stories that highlight measurable impact and business value. WHO YOU ARE: - Product Marketers in cybersecurity looking to specialize in AI security - Product Marketers in AI/ML or MLOps seeking to expand into cybersecurity - Technical marketers with experience translating complex technologies into clear value Qualifications: - Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field. - 5+ years of experience in product marketing, preferably in cybersecurity, AI/ML, SaaS, or enterprise software. - Strong understanding of cybersecurity principles and/or AI/ML concepts. - Experience launching technical products in emerging or category-creating markets. - Demonstrated ability to craft differentiated positioning and messaging frameworks. - Experience developing sales enablement and competitive intelligence materials. - Excellent written and verbal communication skills with the ability to simplify complex technical topics. - Ability to collaborate cross-functionally across Product, Engineering, Threat Research, Sales, and Marketing. - Analytical mindset with the ability to interpret market data and customer insights. Preferred: - Experience with AI/ML security, MLOps, or adversarial AI concepts. - Experience working in venture-backed startups or high-growth environments. - Familiarity with enterprise cybersecurity buyers and sales cycles. Personal Attributes: - Strategic thinker with strong execution focus. - Intellectual curiosity and enthusiasm for emerging technologies. - Self-starter who thrives in fast-paced, ambiguous environments. - Collaborative and team-oriented with strong relationship-building skills. - High level of ownership, accountability, and positive attitude. WHY HIDDENLAYER? We’re moving at (what feels like) the speed of light. HiddenLayer is a venture-backed company and recently closed a $50M funding round led by M12, Microsoft’s Venture Fund, and Moore Strategic Ventures. Attracting and retaining the very best people is our #1 priority. That’s why we offer our team best-in-class benefits, including: - Fully Remote: We are a completely remote global team. Though we’re distributed, we are intentional about getting the team together a couple of times a year. We offer a generous stipend for your home office setup, annual upgrades to ensure you have a comfortable workspace and a monthly stipend for internet/phone expenses. - Comprehensive Health & Wellness Benefits: Better than your average startup healthcare benefits. With five options to choose from, of which are fully subsidized by HiddenLayer, we offer a variety of options to fit each person’s needs. We also offer vision, dental, and 401k offerings. - Flexible Time Off: Enjoy unlimited and flexible time off for all salaried employees, in addition to 15 paid company holidays. - Commitment to Learning and Development: We support personal growth and education through a dedicated L&D fund that can be used for training, conferences, certifications and industry events. - Diversity, Equity, and Inclusion: We are committed to building a diverse team with individuals from various backgrounds, experiences, abilities, and perspectives, and we are proud to be an equal opportunity employer. To learn more about HiddenLayer visit HiddenLayer and follow us on LinkedIn or Twitter. HiddenLayer is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

United States
Job Closed
Yurts logo

Head of Product Marketing

Yurts

The Next Evolution of Enterprise AI

Product Marketing106 days ago
OtherRemoteTeam 11-50H1B No Sponsor

• Define and evolve Legion’s product positioning across priority industries: national security, aerospace, manufacturing, and energy. • Partner with GTM and Product to shape and refine ideal customer profiles and buyer personas, ensuring marketing has a direct voice in how we define and pursue the market. • Develop messaging frameworks grounded in measurable outcomes, deployment realities, and operational impact. • Ensure tight alignment between corporate narrative and product-level storytelling. • Translate platform capabilities into clear, industry-specific use cases that resonate with distinct personas. • Build durable solution packaging that sellers can reuse across accounts and verticals. • Elevate proof points from real deployments into compelling narratives that build credibility in high-trust markets. • Own the messaging and enablement strategy for major product releases and updates. • Partner cross-functionally to coordinate launch readiness across Sales, Growth, and Customer teams. • Ensure launches are more than announcements, equipping the field with clear positioning, talk tracks, competitive framing, and supporting materials. • Define and evolve cohesive demo narratives that connect capabilities across modules into outcome-driven stories aligned to target industries and buyer personas. • Support key events and executive engagements with product-centric narratives and materials that reinforce Legion’s differentiation. • Own Legion’s competitive narrative and clearly define where and why we win. • Develop structured differentiation frameworks that translate into real tools for sellers: competitive briefs, objection handling, and positioning guidance. • Analyze win/loss patterns and market signals to refine messaging and inform leadership-level positioning decisions.

California
$180K - $240K / year
Job Closed