• This role will lead site conversion and funnel testing across our portfolio of DTC wellness brands. • You'll personally own testing on PDPs, checkout, and subscription flows, while building a small team to run the landing page optimization program. • You'll report into our Growth function and work closely with Performance Creative, Analytics, and Development teams. • Direct ownership of PDPs, checkout, and subscription flows. • You'll personally design tests, drive execution, and surface learnings across these high-leverage surfaces. • Landing page testing program. Leading the LP testing program. Setting prioritization, raising the bar on quality, and ensuring LP learnings reinforce the broader funnel work. • Experimentation rigor. Ensuring tests across the program are well-designed, statistically sound, and learning-oriented — not just velocity for its own sake. • Analytics and reporting. Reporting on test results, win rates, and funnel performance trends in a way that drives decisions. • AI-enabled workflows. Designing how AI tooling improves site testing from variant generation to analysis to operational throughput. • Team leadership. Managing and developing the LP Testing team. Setting standards, raising the bar on test quality, and helping the team grow.

• Define the global prospect CRO strategy, owning the roadmap for paid landing pages, lead capture, and acquisition entry points • Manage the global CRO agency to ensure high-impact work is delivered efficiently • Drive improved conversion rates through refined messaging, audience relevance, and journey optimization • Lead the global referral program strategy, defining the product feature roadmap • Develop and test new acquisition journeys across website, app and CRM

• Collaborate cross-functionally with media buying teams to develop comprehensive, omni-channel funnel strategies across a diverse swath of brands • Oversee the hypothesis generation process by gathering and interpreting quantitative and qualitative insights, assessing, validating and prioritizing consumer experience testing opportunities and maintaining a backlog of future testing opportunities. • Utilize our in-house Landing Page Solution to build and deploy Landing Pages and Post-Click Funnel Experiences. • Create and execute testing plans that define hypotheses, document test goals, identify elements being tested, and establish test timing estimations and reporting plans. • Own analytics of the full funnel experience including insights, attribution, and tech support. Manage the maintenance of internal dashboards for measuring and sharing results on business-critical KPIs related to growth. • Build timely, visual, compelling, fact-based test recaps, using data analysis, that strongly communicate the business ‘story’ behind the data and further a culture of data-driven decision making. • Coordinate with clients to understand their key objectives, business goals, and needs. • Regularly facilitate check-in and reporting calls, strategy sessions, and more with clients. • Partner with UI/UX designers and developers to build mockups for new Templates and new Elements we want to test into • Work with leadership to continuously manage, analyze and improve internal processes, templates, project management, technology adoption, and more. • Stay up-to-date on commerce enablement technology innovation, market trends, and digital advertising best practices.

• Turn anecdotal feedback into a systematic conversion machine • Own the "click-to-booking" journey • Act as the bridge between creative intelligence and bottom-line results • Watch session recordings and debunk objections • Prove hypotheses with hard evidence and optimize the funnel