• Own full-cycle recruitment for 5–8+ concurrent open roles — sourcing, screening, interview coordination, offer negotiation, and closing • Partner with hiring managers to scope roles accurately, define success profiles, and design interview processes suited to role seniority and function • Source proactively across LinkedIn and other channels to build strong, diverse candidate pipelines — not just relying on inbound applications • Run structured, high-quality interviews and provide hiring managers with clear, well-substantiated candidate assessments • Manage the candidate experience end-to-end, ensuring every candidate — hired or not — has a fast, respectful, transparent process • Keep the ATS (Lever) clean and current — accurate pipeline stages, notes, and reporting so hiring status is always visible • Support employer branding efforts to strengthen Soum's presence as an employer of choice regionally

• Support and manage HR-related activities, including recruitment coordination, HR operations, and administrative tasks • Coordinate with internal stakeholders and ensure smooth execution of HR processes • Participate in end-to-end recruitment support, including scheduling interviews and candidate coordination • Maintain clear and effective communication with candidates, recruiters, and hiring managers • Ensure proper documentation and adherence to HR processes and compliance standards • Operate effectively in a remote setup, ensuring productivity and collaboration across virtual teams • Assist in managing multiple priorities in a high-paced work environment

• Connect with motivated candidates to learn about their skills, match them to job opportunities and develop pathways to help them achieve their career goals • Build relationships with social networks and industry communities • Own your workload and take initiative to deliver on metrics and commitments • Grow into an expert and adapt to the fast-paced and changing world of work

• Plan, launch, manage, and optimize paid digital media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, CTV/OTT, LinkedIn, and other emerging media channels. • Develop and execute media buying strategies aligned with client objectives, KPIs, target audiences, and budget requirements. • Monitor campaign performance daily and implement optimization strategies to improve ROI, conversion rates, engagement, lead quality, and overall campaign effectiveness. • Analyze performance metrics including CPC, CPM, CTR, CPA, ROAS, conversion rates, audience engagement, and attribution data to drive informed decision-making. • Conduct audience research, competitive analysis, keyword research, and market trend analysis to identify opportunities for campaign growth and optimization. • Manage advertising budgets, pacing, bidding strategies, and spend allocation to ensure efficient use of media investments. • Collaborate with creative, recruitment marketing, sales, and business innovation teams to ensure alignment between campaign strategy, messaging, and execution. • Support A/B testing initiatives for ad creative, copy, landing pages, audience segmentation, and bidding strategies to continuously improve results. • Ensure accurate campaign setup, tracking implementation, UTM management, conversion tracking, and reporting across all platforms. • Identify opportunities to improve campaign workflows, reporting processes, and cross-team collaboration models. • Stay current on digital media trends, platform updates, algorithm changes, and advertising best practices to continuously evolve campaign strategies. • Work closely with global and regional teams to ensure consistency, scalability, and alignment of digital advertising initiatives. • Actively participate in professional development programs, training sessions, team meetings, and strategic planning discussions. • Ensure compliance with organizational policies, platform advertising guidelines, and applicable privacy/data regulations.