Role Description As Blueprint scales internationally, this role starts by owning the creator engine in our two priority launch markets — Singapore and Hong Kong, and grows into the broader international mandate as those markets prove out. International growth depends on localized storytelling and creator credibility, so you will build and run the end-to-end influencer ecosystem: - Sourcing, outreach, negotiation, briefing, whitelisting, tracking, and performance optimization. - Build and own a scalable creator pipeline across SG/HK, sourcing and vetting localized creators by market, language, and cultural fit, and keeping the pipeline full week over week. - Run influencer campaigns end to end - outreach, negotiation, briefs, timelines, approvals, tracking, and results - managing dozens of creators simultaneously without things slipping. - Own whitelisting and usage rights so every asset is contractually covered, compliant with local disclosure rules, and ready to scale in paid media. - Partner with Paid Media to feed winning creator content into ads, iterating on the best-performing assets by market to drive down CAC. - Build market-level reporting, tracking things like - net new customers, revenue per creative, spend, creator collaboration turnaround time, and active creator count. - Create repeatable creator playbooks: localized briefing templates, compliance guardrails, and per-market best practices, and support geo-targeted creator activations tied to market and retail launches. Qualifications - 3–5+ years in influencer marketing or creator partnerships, with direct, hands-on ownership of creator programs. - Proven track record running performance-driven influencer campaigns tied to measurable outcomes - CAC, revenue, and new customer growth. - Experience sourcing creators across multiple countries and negotiating contracts, usage rights, and whitelisting terms. - Working knowledge of international disclosure and advertising compliance. - Exceptional organization and strong writing/creative taste - briefs are clear, content is on brand, and creators actually deliver what’s needed. Requirements - Experience in DTC health, wellness, supplements, or longevity. - Fluency with paid social (Meta / TikTok) and a real understanding of how creator assets perform once they become ads. - Comfort building reporting and attribution from scratch across multiple markets. - Fluent in Chinese + English. - Self-starter who builds the playbook while running campaigns - comfortable operating independently after onboarding and knowing when to pull in cross-functional partners.

• Use technology platforms such as CreatorIQ, Google Drive, AirTable, Cision, Google, TikTok, Instagram, and more to assist your team in research, media and influencer relations, social media, content creation, and more • Learn how to identify influencer targets and assist your team in building lists • Help your team monitor influencer and social coverage on behalf of clients • Learn how to use influencer marketing sourcing tools to find influencers for client activations • Build relationships with influencers and agents to further the success of clients • Learn how to write an engaging caption across Instagram, TikTok, and Facebook • Improve your writing skills by drafting press materials and research material • Maintenance and updating of critical databases/resources • Data entry and miscellaneous research to help with projects such as award submissions, event recommendations, planning events, and more.

• Manage and drive our Influencer expertise • Collaborate with the APAC team • Learn from experts globally

• You are responsible for the complete influencer marketing strategy, from creator selection through campaign planning to scaling. • You build and maintain long-term relationships with the right creators. • You plan and optimize campaigns, manage budget and performance, and draw the right conclusions from the data. • You build a sustainable micro-influencer network that delivers long-term reach and sales. • You create briefings, coordinate with creators and their management teams, and oversee execution. • You analyze KPIs (CAC, AOV, ROAS, etc.) and derive optimizations. • You test new formats (TikTok, YouTube, affiliate structures, new platforms) where it makes sense. • You design structures and processes to make influencer marketing more scalable for us, potentially leading your own team in the future.