• Own and evolve the global paid social strategy across our b2c products portfolio, with primary responsibility for Meta and TikTok • Lead, coach and develop the Paid Social team: set objectives, allocate workload, review performance, improve execution standards and support hiring and onboarding • Own portfolio-level budget allocation, forecasting and performance across products, markets and funnels, including Tier-1 geographies and six-figure+ monthly media spend • Translate company growth goals into channel, market and team plans tied to paying subscribers, revenue, CAC, LTV and ROAS • Establish a rigorous experimentation program across audiences, creatives, bidding, placements, offers and landing pages, including hypothesis design, sample-size planning and statistically sound interpretation • Build an effective creative testing and production process together with creative, product and localization teams • Oversee measurement quality, conversion tracking and attribution across app, mobile web and desktop; identify data gaps and partner with analytics/engineering on fixes • Analyze portfolio and funnel performance, identify scalable growth opportunities and present clear recommendations to senior stakeholders • Evaluate new acquisition channels and measurement approaches, including DSPs, programmatic media, connected TV and incrementality testing

• Eigenverantwortliche Konzeption und Steuerung von Performance-Marketing-Kampagnen über alle relevanten Kanäle • Aufbau und Weiterentwicklung unseres Funnel-Tracking-, Attribution- und Reporting-Setups • Analyse von Funnel-Metriken, Kohorten und Conversion-Treibern — und Ableitung konkreter Optimierungen • Lead Generation strategisch ausbauen (u.a. LinkedIn, paid, organisch) • Ownership für unser CRM-Setup (HubSpot) inkl. Lifecycle-Stages, Segmentierung und Reporting • Automatisierungs-Workflows aufbauen und betreiben (z.B. Make) • Dashboards, Reports und Decision-Materials für Founder und Stakeholder erstellen • Bottlenecks in der Customer Journey identifizieren und beheben • Mittelfristig: Aufbau und Führung eines Growth-Teams

• Sit at the intersection of marketing, sales, RevOps, and data. • Build the AI-native GTM stack: Design and own the systems architecture. • Automate the funnel, end to end: Build pipelines that use LLMs and agentic workflows. • Instrument everything: Build dashboards and data models for real-time decisions. • Prototype relentlessly: Stand up scrappy internal tools and agents fast. • Partner cross-functionally: Work with marketing leadership on scalable, systemized execution. • Build the team: Start as a builder and grow into a leader.

• Lead Integrated, Full-Funnel Campaigns • Plan and execute omnichannel campaigns that support product launches, sales motions, and partner initiatives • Build and manage campaign calendars, briefs, and roadmaps to ensure clear alignment and timely execution • Translate go-to-market messaging into campaign-ready assets—marketing emails, sales emails, landing pages, live chat scripts, and more • Drive Conversion and Adoption • Launch segmented email nurtures and marketing automations that increase stage-to-stage funnel conversion and accelerate deal cycles • Develop lifecycle campaigns that improve interest, cross-sells, and activations across our suite of resident benefit services • Partner with sales and customer teams to ensure campaigns align with buyer needs and drive tangible revenue outcomes • Scale and Optimize Performance • Monitor campaign performance across the funnel and translate insights into clear, actionable recommendations • Run structured tests — messaging, offer, channel, and cadence — to identify what reliably moves conversion, and scale what works • Ensure accurate attribution and data hygiene in partnership with Marketing Ops and RevOps • Own and Optimize HubSpot • Serve as the day-to-day marketing owner of our HubSpot instance—building workflows, lists, automations, forms, and emails • Improve segmentation and routing to better support campaign execution and sales follow-up • Continuously enhance the system to support evolving team needs and campaign complexity