- Lead the end-to-end design, execution, and interpretation of geo tests and MMM projects - Improve frameworks to account for evolving marketing realities: cross-border, CRM-driven, short-flight, and campaign overlap complexities - Own statistical modeling architecture and ensure scientific rigor - Conduct deep-dive analysis on test results and model outputs - Isolate media drivers, identify patterns (e.g., PMax vs ASC differences), and provide “why behind the what” - Deliver customer-facing narratives with clear business implications - Support CS in interpreting test/model results and crafting recommendations - Join key client calls, QBRs, and renewal discussions as the expert voice of measurement - Help CS anticipate challenges and align on optimization actions - Use Python, SQL, and statistical methods to process and analyze large-scale marketing datasets - Build dashboards and reports to track campaign and channel-level performance - Perform A/B testing, incrementality validation, and lift modeling - Develop processes to help teams monitor, document, and report on ROI from campaign changes - Partner with Product to integrate insights into customer-facing tools (e.g., Media Plan Optimizer) - Evolve dashboards and test summaries for usability and clarity - Recruit, mentor, and manage a team of analysts and data scientists - Champion a culture of intellectual rigor, commercial thinking, and outcome orientation

• Build and maintain a strong brand identity that aligns with the company's core values, goals, and market positioning • Utilize your expertise and innovative ideas to formulate effective marketing strategies • Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution • Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity • Work on growing and developing the marketing team • Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation • Manage relationships with vendors and third-party service providers • Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals • Develop lead generation strategies to drive new customer acquisition and expand the customer base

• Lead an AI-first, data-driven marketing strategy across enterprise demand gen and product led growth marketing lifecycle • Build a predictable pipeline engine aligned to complex enterprise sales cycles • Partner with Sales on ICPs, ABM strategy, pipeline targets, and forecasting • Build and lead a high-performing marketing org and modern marketing tech stack • Represent Prophecy externally through thought leadership, analysts, and flagship events

• Own conference selection and calendar (e.g., GDC, Gamescom/Devcom, and other key events) • Define event strategies aligned to key accounts and pipeline goals • Lead talks, panels, booths, meetings, and on-site content • Drive post-event recaps and live/social amplification • Lead customer announcements and press releases as buyer proof • Coordinate closely with execs and internal teams on launches and messaging • Build thought leadership across trust & safety, gaming, and AI • Own content marketing (blogs, guides, explainers) tied to buyer education • Shape timely commentary on industry and policy news • Secure podcasts, panels, and expert appearances • Own analyst relations at a program level • Lead partner and co-marketing initiatives • Own messaging frameworks, editorial cadence, and posting workflows • Guide email nurture, website funnel priorities, SEO direction, and owned channels