Role Description We are looking for a strategic and creative Content Strategist to lead content planning, storytelling, and thought leadership initiatives across digital platforms. This role is ideal for someone who can combine business insights with compelling content to strengthen brand presence, drive audience engagement, and position leadership voices effectively. As a Content Strategist, you will own the end-to-end content lifecycle, from monthly planning and content calendar management to copywriting, platform optimization, and execution. Working closely with creative, marketing, and leadership teams, you will create impactful content that aligns with business objectives while building a strong digital presence across professional and social media platforms. - Develop and manage monthly content calendars aligned with marketing goals and business priorities. - Create content strategies, content pillars, and storytelling frameworks to strengthen brand positioning. - Plan, write, and manage engaging content for LinkedIn, Instagram, X (Twitter), YouTube, and other digital platforms. - Lead founder-focused content and thought leadership initiatives that enhance executive visibility and industry influence. - Research industry trends, emerging topics, and audience insights to identify high-impact content opportunities. - Write compelling platform-specific copy, captions, articles, and business narratives tailored to different audiences. - Collaborate with designers and creative teams to transform content concepts into visually engaging digital assets. - Recommend content formats and channel-specific strategies to maximize reach, engagement, and brand awareness. - Monitor content performance and continuously optimize strategies based on audience engagement and business objectives. - Maintain consistent brand messaging while managing multiple content initiatives and project timelines. Qualifications - 3+ years of experience in Content Strategy, Content Marketing, Copywriting, or Social Media Content within B2B environments. - Strong expertise in content planning, editorial calendar management, and business storytelling. - Proven experience creating founder-led content and executive thought leadership initiatives. - Excellent understanding of LinkedIn content strategy and professional audience engagement. - Strong writing, editing, and communication skills with the ability to simplify complex business topics into engaging content. - Experience collaborating with creative teams to develop high-quality digital campaigns and branded content. - Strong research, analytical, and stakeholder management skills with a strategic mindset. - Ability to independently manage multiple content initiatives while maintaining quality and consistency. - Experience working with industries such as commercial real estate, co-working, workplace solutions, enterprise services, hospitality, architecture, infrastructure, or other B2B sectors is an advantage. - Familiarity with short-form video content, digital marketing trends, and multi-platform content optimization is a plus.

• Create engaging and persuasive short and long-form marketing copy for various B2B channels, including email campaigns, web pages, social media posts, blog articles, video scripts, digital ads, collateral, and executive/internal decks. • Translate product features and customer proof into compelling narratives, headlines, and CTAs that resonate with target audiences and support business goals. • Interview subject matter experts and customers to develop authentic content and quickly become an expert on our product and position in the market to further establish our voice in the industry. • Develop, execute, and analyze email marketing campaigns in HubSpot to nurture leads, promote our product, and drive engagement. • Monitor performance metrics and conduct A/B tests to optimize campaigns for higher open rates, click-through rates, and conversions. • Use your SEO, GEO, and AEO skills to enhance our online visibility and search engine rankings. • Conduct keyword research to identify valuable opportunities and optimize content to attract organic traffic. • Partner with the Copy Lead to drive campaign messaging from concept to rollout, own campaign streams, and build multi-asset content packs that maintain consistent brand voice. • Establish and maintain style guides, templates, and tone governance to ensure brand alignment across all channels. • Measure copy impact with analytics and iterate quickly based on data insights. • Mentor partners on voice and copy structure, bringing your mastery of rhythm, headlines, and CTAs to elevate the team's work.

• Demonstrates our core values – Humble, Hungry, Smart, and Proactive – in the course of day-to-day work • Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on • Attend and participate in meetings around content strategy, brainstorming, optimization, and more • Attend and participate in annual Marketing Department offsite and bi-monthly team builders • Manage multiple priorities and deadlines to ensure content requests are fulfilled in a timely manner • Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act • Build a strong understanding of effective SEO and AEO content marketing best practices • Leverage AI tools to support content research, drafting, ideation, and workflow efficiency – while maintaining brand voice, editorial standards, and content quality • Edit and proof copy to ensure it is error-free and aligns with the brand voice, point of view, and style of various insurance products • Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas • Complete required insurance product training (including insurance licensing and internal training) and stay up to date on our product offerings • Incorporate feedback and edits into content • Effectively optimize content for search, conversions, and user navigation • Request creative assets (e.g., imagery, original graphics, infographics, downloadables, etc.) • Accurately input, format, and publish blog posts in WordPress • Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs • Conduct research internally and with customers as needed • Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools • Develop content for other sites (e.g., guest posts) and partners • Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content • When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content • Required to perform other duties as requested, directed, or assigned

• Edit technical cybersecurity content in accordance with our internal style guide • Partner with the Cyber, Product, Marketing, and GTM teams to refine platform copy, website content, and marketing materials • Make content quality improvements that scale • Use AI tools – particularly Claude and Gemini – to streamline your editing work and drive improvements across the organization • Identify process bottlenecks, surface content quality patterns, and help teams understand why content issues are happening • Ensure formatting consistency and check that the content meets accessibility requirements