• Demonstrates our core values – Humble, Hungry, Smart, and Proactive – in the course of day-to-day work • Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on • Attend and participate in meetings around content strategy, brainstorming, optimization, and more • Attend and participate in annual Marketing Department offsite and bi-monthly team builders • Manage multiple priorities and deadlines to ensure content requests are fulfilled in a timely manner • Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act • Build a strong understanding of effective SEO and AEO content marketing best practices • Leverage AI tools to support content research, drafting, ideation, and workflow efficiency – while maintaining brand voice, editorial standards, and content quality • Edit and proof copy to ensure it is error-free and aligns with the brand voice, point of view, and style of various insurance products • Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas • Complete required insurance product training (including insurance licensing and internal training) and stay up to date on our product offerings • Incorporate feedback and edits into content • Effectively optimize content for search, conversions, and user navigation • Request creative assets (e.g., imagery, original graphics, infographics, downloadables, etc.) • Accurately input, format, and publish blog posts in WordPress • Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs • Conduct research internally and with customers as needed • Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools • Develop content for other sites (e.g., guest posts) and partners • Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content • When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content • Required to perform other duties as requested, directed, or assigned

• Edit technical cybersecurity content in accordance with our internal style guide • Partner with the Cyber, Product, Marketing, and GTM teams to refine platform copy, website content, and marketing materials • Make content quality improvements that scale • Use AI tools – particularly Claude and Gemini – to streamline your editing work and drive improvements across the organization • Identify process bottlenecks, surface content quality patterns, and help teams understand why content issues are happening • Ensure formatting consistency and check that the content meets accessibility requirements

• Design and build email, landing page, and SMS flows in Klaviyo • Write high-converting copy for email and SMS, using AI tools for drafting while owning strategy, editing, and final polish • Set up new automated flows and optimize the ones already running • Own performance against KPIs tied to sales conversion within Klaviyo

• Craft compelling content for communication campaigns and support SEO strategies. • Develop, write, and manage online content across all business units. • Create engaging content for blogs, websites, social media (Facebook, etc.), and advertising campaigns. • Build storyboards and scripts for motion-based content like promotional videos and VDOs.