• Serve as an industry expert • Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies. • Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends. • Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines. • Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems. • Function as a trusted internal advisor across the organization. • Help drive cross-functional GTM readiness • Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. • Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. • Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed. • Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning. • Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. • Build external credibility • Develop a visible external voice in the advertising effectiveness and creative development space. • Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning. • Speak at conferences, webinars, customer events, and industry forums. • Engage with analysts, strategic customers, and industry communities. • Co-create customer education materials and programs with Customer Marketing. • Influence product and strategy • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations. • Partner closely with Product, Research Science, and Commercialization teams. • Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives. • Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.

• Manage cross-channel campaign planning efforts and partner closely with key stakeholders to deliver holistic, full-funnel recommendations. • Manage campaign logistics to ensure flawless execution. • Own daily and weekly client interaction: facilitate client calls and meetings, handle one-off requests and share campaign performance details. • Be the internal champion for your client's goals, coordinating closely with Activation, Investment and Data & Measurement teams on optimizations and performance. • Analyze data, craft insights and make recommendations internally and externally. • Use AI-enabled tools to accelerate research, audience insights, plan building and reporting. • Brainstorm and implement new ways to optimize client and business workflows. • Understand the full spectrum of services Monks offers and help grow new and existing engagements in a thoughtful, consultative way. • Package learnings into case studies, best practices and client-facing POVs with cross-functional teams. • Contribute to the culture of the Media Strategy department and the agency by being curious, thoughtful and fearless.

• Manage cross-channel campaign planning efforts and partner closely with key stakeholders to deliver holistic, full-funnel recommendations. • Manage campaign logistics to ensure flawless execution. • Own daily and weekly client interaction: facilitate client calls and meetings, handle one-off requests and share campaign performance details. • Be the internal champion for your client's goals, coordinating closely with Activation, Investment and Data & Measurement teams on optimizations and performance. • Analyze data, craft insights and make recommendations internally and externally. • Use AI-enabled tools to accelerate research, audience insights, plan building and reporting. • Brainstorm and implement new ways to optimize client and business workflows. • Understand the full spectrum of services Monks offers and help grow new and existing engagements in a thoughtful, consultative way. • Package learnings into case studies, best practices and client-facing POVs with cross-functional teams. • Contribute to the culture of the Media Strategy department and the agency by being curious, thoughtful and fearless.

• Support Health Plan Relations initiatives by planning, coordinating, and executing cross‑functional projects that impact revenue cycle performance and reimbursement outcomes. • Develop and manage detailed workplans, tracking timelines and deliverables. • Prepare executive‑level presentations and status reports. • Facilitate clear, consistent communication across stakeholders. • Maintain comprehensive awareness of the department’s project portfolio. • Lead and manage multiple concurrent, cross‑functional projects across the full project lifecycle. • Track and manage project timelines, deliverables, and resource utilization. • Serve as a central point of coordination and communication across stakeholders. • Prepare and maintain executive‑ready status reports, dashboards, and written updates. • Develop and deliver presentation materials and educational decks tailored to diverse audiences. • Schedule, organize, and facilitate project meetings, working sessions, and stakeholder reviews. • Draft clear, concise project-related messaging.