Zappi

• Serve as an industry expert • Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies. • Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends. • Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines. • Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems. • Function as a trusted internal advisor across the organization. • Help drive cross-functional GTM readiness • Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. • Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. • Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed. • Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning. • Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. • Build external credibility • Develop a visible external voice in the advertising effectiveness and creative development space. • Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning. • Speak at conferences, webinars, customer events, and industry forums. • Engage with analysts, strategic customers, and industry communities. • Co-create customer education materials and programs with Customer Marketing. • Influence product and strategy • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations. • Partner closely with Product, Research Science, and Commercialization teams. • Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives. • Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.

Role Description Zappi is looking for a senior product innovation, consumer insights, and innovation development expert with deep experience in CPG or QSR to help strengthen our authority, differentiation, and commercial success in the product innovation space. This person will serve as both: - A trusted expert, educator, and industry advocate externally - A strategic, cross-functional SME and connective layer internally The role is designed for someone who has helped major brands identify opportunities, develop stronger concepts, reduce risk, and translate consumer insight into stronger product decisions. They should be credible with senior Insights, Innovation, R&D, Marketing, Brand, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to innovation research. - Bring deep expertise in CPG or QSR innovation ecosystems. - Act as a senior subject matter expert on concept testing, innovation development, optimization, pricing, pack testing, validation, and commercialization workflows. - Understand how large enterprise innovation organizations operate, including process, politics, decision-making, and organizational pressures. - Stay ahead of emerging trends in AI, synthetic respondents, agile innovation, and connected learning systems. - Function as a trusted internal advisor across the organization. - Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements. - Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed. - Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior innovation expertise is needed. - Improve how Zappi articulates innovation systems versus point solutions. - Own the competitive intelligence program for product innovation, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content. - Develop a visible external voice in the innovation and insights space. - Create thought leadership on AI and synthetic research, modern innovation systems, iterative concept development, connected learning, and balancing speed, rigor, and risk. - Speak at conferences, webinars, customer events, and industry forums. - Engage with analysts, strategic customers, and industry communities. - Co-create customer education materials and programs with Customer Marketing. - Translate customer realities into actionable product and GTM recommendations. - Partner closely with Product, Research Science, and Commercialization teams. - Align with Product Marketing, Product, and the VP of New Product Commercialization to pressure test emerging AI and synthetic offerings from both methodological and commercial perspectives. - Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows and unmet needs. What success looks like: - Zappi has a stronger, clearer, and more differentiated point of view in AI-enabled innovation and modern innovation systems. - GTM teams are more confident and effective in innovation conversations, with stronger discovery, sharper positioning, and better objection handling. - Zappi’s innovation offerings are easier for Sales and Account teams to position as a strategic growth opportunity, not simply a set of point solutions or individual tests. - Enterprise buyers increasingly view Zappi as a strategic innovation partner, not simply a testing platform. - Product and GTM strategy are more closely aligned to customer realities, innovation workflows, competitive dynamics, and emerging market needs. - Zappi builds greater external authority through thought leadership, customer education, industry participation, and expert-led innovation narratives. Qualifications - 10+ years of experience in CPG or QSR innovation, consumer insights, innovation consulting, research strategy, product development, or commercialization. - Deep expertise in innovation development and consumer research methodologies, including concept testing, validation, optimization, and commercialization workflows. - Experience working with enterprise innovation organizations and senior stakeholders across Insights, Innovation, R&D, Marketing, Brand, Commercial, or Strategy teams. - Strong understanding of how CPG or QSR teams make innovation decisions, manage risk, and bring new products to market. - Ability to translate complex innovation methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs. - Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions. - Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert. Requirements - You may come from: - Consumer insights leadership - CPG or QSR client-side innovation teams - Innovation consulting or strategic advisory roles - Research strategy, product development, commercialization, or senior roles within research, insights, or innovation technology providers Benefits - Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) - Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. - Private medical healthcare cover - Group risk, life & disability contributions - Flexible working arrangements, including remote (unless otherwise specified) - Thoughtfully designed offices to support both individual work and collaboration without interrupting others - Wellbeing benefits such as free yoga and access to trained therapists / counsellors - Enhanced parental leave policies - Free lunch in the office Tuesday-Thursday - Tax efficient pension contributions via salary sacrifice scheme - Salary sacrifice cycle to work scheme - Salary sacrifice nursery scheme - Tailored personal development through training allowances, coaching, mentorship and career frameworks

• Generate new business opportunities by proactively prospecting target accounts and leveraging your tech stack for effective event-based, trigger-based, and category-specific outreach. Aim for 100+ outreach actions per day across phone, LinkedIn, and email to consistently meet performance targets. • Nurture inbound leads by engaging with prospects in a timely and strategic manner, ensuring a seamless transition from interest to meeting. Utilize your tech stack to prioritize and follow up efficiently, maximizing conversion rates. • Develop and execute innovative outreach campaigns that align with Zappi's narrative, incorporating educational, valuable content/offers, and targeting the most relevant personas such as CMOs, VPs of Insights, and other key decision-makers within Fortune 500 accounts. • Qualify and engage leads based on defined criteria, scheduling meetings for follow-up discovery with the sales team to further assess potential partnerships and customer needs. • Use outbound selling best practices to uncover customer pain points, articulate the value of Zappi's solutions, and position our platform as a disruptive force in the space. • Leverage account intelligence tools (e.g., 6Sense, Vendelux, UserGems, Sales Navigator) to prioritize high-intent accounts and design tailored engagement strategies to maximize pipeline generation and lead conversion. • Collaborate closely with cross-functional teams, including sales and marketing, to align outreach efforts, share insights from your campaigns, and optimize outreach strategies. Regularly participate in strategy discussions to refine messaging and target accounts. • Achieve or exceed performance metrics, including monthly/quarterly targets and KPIs related to lead generation, outreach volume, and meeting conversion rates. • Stay current on industry trends, competitor activities, and Zappi’s evolving product offerings, using this knowledge to refine outreach strategies and stay ahead of the competition. • Focus on hyper-personalized outreach using a variety of channels, from email to phone calls, ensuring all interactions are tailored to the unique needs of each prospect

Role Description At Zappi, the BDR team sits within the Sales organisation and plays a key role in driving pipeline and revenue growth. We partner closely with some of the world’s leading B2C brands to help them make faster, better decisions across marketing, advertising, and innovation. As a key member of our Business Development team, you’ll report to the Director of Outbound Sales and focus on growing revenue within existing customer accounts. Your mission is to uncover and convert whitespace opportunities—helping the world’s most progressive brands unlock even more value from Zappi. What you'll be doing: - Partner with Account Managers and Customer Success to map org structures, uncover whitespace opportunities, and qualify leads—booking meetings that open doors to deeper partnerships. - Own account research to uncover new use cases and business units within our existing customer base. - Build and run personalized, multi-channel outreach (email, phone, LinkedIn) aligned to Zappi’s voice and value, in coordination with Account Management and Customer Success. - Use sales intelligence tools like 6Sense, UserGems, Vendelux, and Sales Navigator to identify contacts and act on buying signals like job changes, product launches, or shifting priorities. - Collaborate with your Marketing team to share feedback from the field, influence campaign direction, and help craft content that resonates with the people you’re speaking to every day. - Travel to key industry events throughout the year to connect with customers face-to-face, deepen relationships, and spot new growth opportunities in person. - Consistently hit or exceed KPIs around activity, meetings booked, and pipeline contribution. - Stay sharp on product usage trends, industry shifts, and competitor moves to keep your outreach relevant and effective. Qualifications - 2+ years in BDR, Inside Sales, or a similar role, ideally in B2B or enterprise. Bonus if you’ve worked in account expansion or land-and-expand models. - You’ve built and executed campaigns that break through with senior decision-makers and turn into meetings. - You know how to navigate complex accounts, uncover growth opportunities, and connect across teams. - Whether it’s a cold call, email, or InMail—you’re clear, confident, and always focused on value. - You work well with Account Management, Sales, Marketing, and Customer Success and know that great results are a team sport. - You’re adaptable, open to feedback, and always looking for ways to improve. You bring ideas, ask questions, and raise your hand when you see a better way. - You’re comfortable with HubSpot, 6Sense, Sales Navigator, Salesforce, and UserGems—or eager to learn quickly. - You love hitting goals and thrive in a performance-focused environment. Benefits - Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset). - Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. - Private medical healthcare cover. - Group risk, life & disability contributions. - Flexible working arrangements, including remote (unless otherwise specified). - Thoughtfully designed offices to support both individual work and collaboration without interrupting others. - Wellbeing benefits such as free yoga and access to trained therapists / counsellors. - Enhanced parental leave policies. - Free lunch in the office Tuesday-Thursday. - Tax efficient pension contributions via salary sacrifice scheme. - Salary sacrifice cycle to work scheme. - Salary sacrifice nursery scheme. - Tailored personal development through training allowances, coaching, mentorship and career frameworks.

• Drive Embedded Revenue Growth • Develop strategic partnerships that integrate Zappi’s capabilities into partner and customer workflows, creating scalable recurring revenue opportunities that do not depend on direct sales headcount. • Expand Commercial Partnerships • Identify and secure partnerships with platforms, technology providers, agencies, consultancies, and media and data ecosystems that accelerate growth and open new distribution channels. • Build Repeatable Partnership Motions • Create the frameworks, commercial models, and go-to-market processes that turn individual deals into a scalable, repeatable channel — so the channel can grow without growing headcount proportionally. • Develop Data and Insight Partnerships • Identify strategic data and insight partnerships that increase the value, reach, and commercial application of Zappi’s data assets. • Establish Zappi’s Ecosystem Presence • Make Zappi a recognised embedded insights partner within the broader marketing, innovation, media, and consumer intelligence ecosystems.

Role Description How we onboard our new customers is a fundamental pillar of future success and sets the tone for our ongoing relationship with them. As a core member of our Professional Services (PS) and Implementation function, the Customer Onboarding Manager will set the groundwork for successful platform adoption by deeply understanding customer requirements and guiding them through implementation and platform setup. This role sits at the intersection of Sales, Professional Services, Customer Success, and Operations, owning the customer journey from signed deal through to successful handover to Customer Success. You will project manage the onboarding and implementation process across a typical 40–60 day onboarding window, coordinating cross-functional teams and ensuring customers are set up for long-term success. You are right for the job if you are comfortable and excited about guiding, supporting, and assisting customers throughout their adoption journey, from first interaction on the platform through to onboarding completion and beyond. As this is an evolving function within the business, you will also need to be comfortable experimenting, building new processes, identifying operational improvement opportunities, and helping optimize the onboarding experience. Curiosity around AI, automation, and scalable workflow improvements is highly valued as the team continues to evolve its implementation practices. Qualifications - Proven experience in SaaS customer onboarding, implementation, or customer success roles, preferably with enterprise customers - Experience within market research, consumer insights, or research operations, with a strong understanding of research fundamentals and methodologies - Strong project management skills with the ability to manage multiple onboarding workflows simultaneously - Experience owning end-to-end implementation projects and customer onboarding timelines - Excellent communication and presentation skills, including leading customer trainings and live demos - Ability to conduct structured discovery conversations and translate customer goals into onboarding strategies - Strong stakeholder management skills, including working with senior enterprise clients and cross-functional internal teams - Experience collaborating across Sales, Customer Success, Product, Support, and Operations teams - High level of organization, attention to detail, and ability to manage competing priorities effectively - Self-starter mentality with a proactive, independent approach to problem-solving - Customer-first mindset with a focus on driving adoption, engagement, and long-term value realization - Comfortable working in fast-paced, evolving environments with changing priorities and evolving processes - Curiosity around AI, automation, and operational efficiency improvements - Ability to learn and explain new software platforms and technical concepts clearly and confidently Requirements - Manage customers from point of sale through onboarding and implementation to Customer Success handover - Own onboarding and implementation timelines across a typical 40–60 day customer journey - Create and implement tailored onboarding plans for new enterprise customers - Configure customer platform setup, including domains, user access, workflows, and onboarding requirements - Conduct deep discovery sessions to understand customer goals, business challenges, and implementation needs - Guide customers through strategic onboarding and platform adoption decisions - Deliver tailored live platform demos and customer training sessions to support self-serve adoption - Conduct regular customer check-ins on a daily, weekly, or biweekly cadence to drive implementation progress - Coordinate closely with cross-functional teams, including Sales, Customer Success, Product, Support, and Operations - Partner with internal teams to identify opportunities for process optimization and customer growth - Support customers in achieving fast time-to-live and rapid time-to-first-value - Reduce customer effort by proactively recommending expertise, resources, and best practices - Manage multiple onboarding workflows simultaneously while maintaining a high-quality customer experience - Review and improve onboarding processes, implementation workflows, and customer enablement strategies - Explore opportunities for automation, AI enablement, and scalable onboarding improvement Benefits - Salary range $74,000 - $84,000 per annum + 20% bonus tied to our company bonus plan - Three paid company mental health days (these are pre-scheduled, so the entire company can take the same days off regularly to reset) - Generous PTO - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval - Flexible working arrangements, including remote (unless otherwise specified) - Thoughtfully designed offices to support both individual work and collaboration without interrupting others - Support setting up your home office, if appropriate - Wellbeing benefits and access to trained therapists / counsellors - Company paid Life, AD&D, Short term & Long term disability - Immediate access to Zappi's Health, Dental and Vision Insurance Plan - Option to enter Zappi's 401k program after 90 days of employment, matched up to 4% - Tailored personal development through training allowances, coaching, mentorship and career frameworks

• You will triage tickets to understand the issue raised, escalate to the relevant team when necessary, and act as guardian of that issue through to completion. • The role includes keeping stakeholders informed of progress at all stages, in line with internal and external SLAs. • Strong problem-solving and technical skills will be required, along with collaboration with other departments as needed to achieve a quick resolution. • It is important that you build strong working relationships with our customers and internal stakeholders. • You are a strong team player with a collaborative approach, ensuring the customer is always at the heart of everything you do. • You’ll need to be flexible with working patterns to ensure we can build strong relationships with our customers and colleagues.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking an EST based Customer Enablement Manager to lead enablement strategy and execution for one of our most significant and complex global clients, a long-standing, highly engaged organization that sees Zappi as a critical partner in their research transformation. This is a pivotal role that will drive the development and deployment of client-specific training materials and enablement initiatives that support the rollout of product enhancements, major platform updates, and new product launches. The ideal candidate will act as a strategic bridge between our customer, product, research, and customer success teams — ensuring both our internal teams and client stakeholders are equipped to understand, adopt, and maximise the value of Zappi’s evolving platform and methodologies. Key Responsibilities - Client-Specific Training and Enablement - Own the creation, evolution, and deployment of training materials tailored to one of Zappi’s largest and most strategically important global clients. - Develop and maintain comprehensive, up-to-date FAQs, training decks and supporting documentation aligned with the client’s specific ways of working. - Translate technical updates and research advancements into clear, customer-ready materials for both CSMs and client stakeholders. - Deliver presentations and lead training sessions for stakeholders at all levels within the client organisation. - Cross-Functional Collaboration - Partner closely with program management, research, and product teams to fully understand upcoming updates and changes. - Collaborate daily with client stakeholders to ensure all enablement materials integrate seamlessly into their broader ecosystem and complement tools from other vendors. - Work with internal Zappi teams to shape and communicate a cohesive point of view on research and data-related questions from the client. - Skilled in managing and motivating teams across all levels, fostering collaboration and clear communication within Zappi and with clients to drive successful change initiatives. - Thrives in fast-paced settings with evolving demands, adapting seamlessly to competing priorities and ongoing scope adjustments while maintaining delivery excellence. - Insight & Research Support - Act as a subject matter expert capable of defending methodologies and working with research expertise to explain research outcomes in accessible, business-relevant terms. - Partner with research and strategy teams to explore advanced topics such as category management, multi-market data comparisons, and growth philosophies. - Internal Enablement & Upskilling - Upskill and enable the CSM team on new tools, methodologies, and enablement materials in order to drive GTM effectiveness. - Savvy at learning new tools and products, and applying them to solve customer challenges. - Ensure the team can confidently present and defend Zappi’s methodologies and value propositions to executive-level stakeholders. Qualifications - Proven experience in Customer Success, Product Marketing, or Customer Enablement within a SaaS, research, or insights organisation. - Capacity to quickly acquire a deep understanding of Zappi’s tools and platforms and how it drives value within large, global organisations. - Experience building enablement programs and content for enterprise-scale clients, preferably for a CPG organization. - Strong analytical skills, with deep understanding of research methodologies and fundamentals. - Exceptional written, visual, and verbal communication skills. Benefits - Salary range $131,001 - $145,600 per annum + 5% bonus. Salaries are benchmarked annually. - Three paid company mental health days (these are pre-scheduled, so the entire company can take the same days off regularly to reset). - Generous PTO - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. - Flexible working arrangements, including remote (unless otherwise specified). - Thoughtfully designed offices to support both individual work and collaboration without interrupting others. - Support setting up your home office, if appropriate. - Wellbeing benefits and access to trained therapists / counsellors. - Company paid Life, AD&D, Short term & Long term disability. - Immediate access to Zappi's Health, Dental and Vision Insurance Plan. - Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%. - Tailored personal development through training allowances, coaching, mentorship and career frameworks.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Zappi is seeking a highly motivated and hands-on Senior Manager, FP&A to play a pivotal role in supporting initiatives across our growing global business. This role is ideal for someone who thrives in a fast-paced, collaborative environment, enjoys solving complex financial challenges, and wants to work at the intersection of strategy and execution. You will serve as the operational owner of the company’s core FP&A processes, driving revenue forecasting, financial modelling, and business performance analysis. Partnering closely with leaders across the business, you will translate financial data into actionable insights, helping guide investment decisions, resource allocation, and business growth. In this highly visible role, you will regularly interact with the executive leadership team, influencing commercial decisions and shaping scalable finance practices. As a senior leader within the finance team, you will manage and mentor the FP&A team, drive process improvement, and ensure the finance function provides timely, accurate, and impactful insights that support both strategic and operational decision-making. Qualifications - 7+ years of FP&A, corporate finance, or strategic finance experience with increasing responsibility, ideally within SaaS or consumption-based businesses. - Strong experience in financial modeling, revenue forecasting, and the ability to translate complex data into clear, actionable insights. - Demonstrated ability to manage and develop high-performing finance team members while working collaboratively across the broader organization. - Proven ability to provide actionable insights to senior leadership and influence business decisions. - Advanced Excel and financial modeling skills; experience with NetSuite, Salesforce, Tableau, or similar systems preferred. - Strong analytical, communication, and problem-solving skills with experience presenting financial insights and recommendations to senior leadership. - Ability to manage multiple priorities, meet deadlines, and maintain attention to detail in a dynamic, fast-paced environment. - Self-motivated, collaborative, and able to build strong cross-functional relationships across global teams. - High level of personal integrity, professionalism, and commitment to excellence, with a willingness to embrace new challenges and take on additional responsibilities as the business evolves. Requirements - Serve as the operational owner of the company’s FP&A processes, including revenue forecasting, financial modeling, reporting and pricing support. - Maintain and enhance the company’s operating model, integrating revenue drivers, headcount planning, and operating expenses to provide clarity for strategic decisions. - Partner closely with senior leaders across the business to provide financial insights and analysis that support investment decisions, growth initiatives, and effective resource allocation. - Lead monthly variance analysis, KPI reporting, and executive-ready dashboards to summarize performance and guide decision-making. - Build and maintain complex financial models and ad hoc analyses to assess investments, quantify risk, and evaluate return on key initiatives. - Directly manage and mentor the FP&A team, fostering professional growth and ensuring high-quality analytical output. - Collaborate across the organization to provide finance perspective on commercial decisions including pricing structures, deal economics, and broader strategic initiatives. - Drive continuous improvement in FP&A processes, reporting, and analytics, leveraging systems such as NetSuite, Salesforce, Tableau, and internal BI tools. - Support monthly and annual planning cycles, including budgeting, long-range planning, and performance review activities. - Manage multiple concurrent workstreams while maintaining a strong focus on business impact, ensuring analytical outputs are both accurate and actionable. - Lead or participate in special projects and initiatives to enable business scalability and growth. Benefits - Salary range $135,000 - $162,000 per annum. Salaries are benchmarked annually. - Three paid company mental health days (these are pre-scheduled, so the entire company can take the same days off regularly to reset). - Generous PTO - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. - Flexible working arrangements, including remote (unless otherwise specified). - Thoughtfully designed offices to support both individual work and collaboration without interrupting others. - Support setting up your home office, if appropriate. - Wellbeing benefits and access to trained therapists / counsellors. - Company paid Life, AD&D, Short term & Long term disability. - Immediate access to Zappi's Health, Dental and Vision Insurance Plan. - Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%. - Tailored personal development through training allowances, coaching, mentorship and career frameworks.