Role Description We are seeking a Senior Global Demand Generation Manager to build and execute integrated programs that create, accelerate, and convert demand into qualified pipeline. This is a hands-on senior role for someone who can translate business priorities, market signals, and account intelligence into coordinated demand generation programs across regions and segments. Reporting to the Senior Director, Enterprise Acceleration, you will work across North America, EMEA, and Emerging Markets, with distinct approaches for Mid-Market and Enterprise audiences. The role will have immediate responsibility for several high-priority growth motions, including partner-led demand generation across Hootsuite’s strategic partners and ISV Suite ecosystem. This is not a narrow channel role. We are looking for someone who understands how targeting, messaging, channels, sales activation, partner motions, and measurement come together to create a pipeline. What You’ll Do - Develop and execute integrated demand generation programs aligned to regional, segment, product, and revenue priorities. - Build distinct demand motions for Enterprise and Mid-Market audiences. - Translate business goals and audience insights into coordinated programs across paid media, SEM, email, webinars, content syndication, and partner channels. - Manage each program from strategy through activation, optimization, and performance analysis. - Balance new demand creation with pipeline acceleration, account progression, and re-engagement opportunities. - Identify gaps in funnel progression and build programs to improve conversion, velocity, and pipeline movement. - Use intent, engagement, product, partner, and account-level signals to identify where demand is emerging. - Apply platforms such as 6sense or equivalent technologies to improve account prioritization, campaign activation, and coordination with Sales and BDR teams. - Evolve Hootsuite beyond a primarily form-fill-led demand model toward more proactive, signal-informed engagement. - Partner with Sales, RevOps, and Product Marketing to develop and expand Hootsuite's account-based marketing approach. - Build and oversee practical, repeatable account-based programs that reflect the realities of Hootsuite's Enterprise sales motion. - Own demand generation execution for priority partner motions, including Hootsuite's strategic partnerships and growing ISV Suite ecosystem. - Oversee co-branded content, campaign activation, account-based plays, joint events, and other partner-led programs. - Work closely with BDR/SDR, Sales, RevOps, Product Marketing, Regional Marketing, Lifecycle, and other channel owners. - Define clear expectations for how campaign and account signals move into sales action, nurture, recycling, or continued marketing engagement. - Perform other related duties as assigned. Qualifications - Senior Professional and specialized level experience of B2B SaaS demand generation experience, with meaningful responsibility for pipeline creation and revenue outcomes. - Proven experience building and running integrated demand generation programs across multiple channels. - Strong understanding of Enterprise and Mid-Market demand motions and how they differ in targeting, engagement, sales alignment, and measurement. - Hands-on experience with account-based marketing, including segmentation, account selection, orchestration, activation, and measurement. - Experience using intent, engagement, or account intelligence platforms such as 6sense or equivalent technologies. - Partner marketing or ecosystem experience, ideally within strategic alliances, co-sell, technology partnerships, or ISV environments. - Strong analytical judgment and the ability to distinguish activity from meaningful business impact. - Comfort operating in a changing environment, managing multiple priorities, and making thoughtful trade-offs based on business opportunity. - Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing team needs over individual needs. - Decision Making: consistently chooses the best course of action to address business problems and/or opportunities. - Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding. - Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions. Benefits - Accommodations will be provided as requested by candidates taking part in all aspects of the selection process. Company Description - This posting is for a current vacancy for which we are actively hiring. - #LI-Remote - Canada Pay Range For This Role: $116,100 — $162,700 CAD - Hootsuite uses artificial intelligence (AI) to support our recruitment process.

Role Description After 13 years building an established, well-loved brand across Europe, Fairphone is entering the US market. This role is a rare opportunity to translate a proven, mission-driven brand into the US from the ground up. You will join the US Commercial team as our first US marketing hire and own all US digital acquisition end-to-end, across paid search, paid social, display and retargeting, and Amazon Ads. Starting from a focused launch budget, you will stand up the US test-and-learn engine, drive efficient demand to our web shop and Amazon, and put a rigorous measurement setup in place to keep the operation data-driven. You will report to the US General Manager, work with her in a tight operating cadence, and partner closely with our Amsterdam teams, particularly on brand, creative, and the web shop. In the first phase, success means standing up a trusted measurement foundation and a disciplined test-and-learn engine, and finding the audiences and messages that convert, then scaling spend efficiently against the US sales goal. As the US business scales, this role is expected to help shape and grow the US marketing function. Key Responsibilities & Objectives - Translate Fairphone's brand and business strategy into the US paid media strategy, and run an always-on program across the full funnel (touch, tell, sell). - Own US digital acquisition strategy and hands-on execution across paid search, paid social, display and retargeting, and Amazon Ads, driving traffic and conversion to Fairphone.com and Amazon. - Drive qualified paid traffic to Fairphone.com and Amazon, and partner with the HQ web shop, brand, and product teams on conversion improvements. - Set and hit CAC, CPA, and ROAS targets, and allocate budget across channels by return and customer lifetime value. - Run a tight performance operating cadence with the US General Manager on a shared campaign dashboard, with more frequent check-ins during launch periods. - Write and own the creative briefs for content creation, and drive a fast brief-to-turnaround loop with creative partners within brand guidelines. - Implement global brand and product launches campaign for the US market. - Own Amazon Ads performance, working with external agency support. - Define the US measurement and reporting you need (GA4, GTM, BigQuery, Looker) together with a data engineer and Commercial Operations. - Localize messaging for US audiences using real performance data, and partner with the HQ performance, brand, and web shop teams. Qualifications - Demonstrated success owning paid acquisition budgets and hitting CAC and ROAS targets, ideally in DTC e-commerce or consumer hardware. - Hands-on expertise across paid search, paid social, display and retargeting, and Amazon Ads. - Effective across the full budget journey: making the hundreds of thousands of a launch budget work hard, then quickly scaling into the millions without losing efficiency. - Experience working inside a startup or scale-up. - Highly data-driven: comfortable working in analytics and tagging tools (GA4, GTM) and BI dashboards. - Ability to structure creative tests, read performance signals without overfitting, and turn learnings into sharper briefs. - A builder who thrives with ambiguity, lean budgets, and a rapid test-and-learn cadence. - Experience leading or mentoring a team, and ready to build and grow the US marketing team as the business scales. - Excellent written and verbal communication skills in English. - Experience marketing consumer hardware or physical products, ideally launching a brand or product in a new market. - Lifecycle or CRM marketing experience is a plus. Benefits - The opportunity to create an impact on the electronics industry around the world. - A diverse work environment full of international, passionate, warm-hearted team members. - Competitive base salary aligned with the US market. - Health, dental, and vision insurance. - 401(k) retirement plan. - Paid time off and company holidays. - Support for your remote work setup. - Professional development opportunities for training, skill development, and career advancement.

Role Description Nous recherchons un(e) consultant(e) freelance spécialisé(e) en acquisition payante afin d'intervenir sur plusieurs projets e-commerce. Nous recherchons un partenaire capable aussi bien d'optimiser des dispositifs d'acquisition existants que de construire une stratégie paid media de A à Z pour de nouvelles marques ou de nouveaux marchés. Cette première mission pourra déboucher sur une collaboration récurrente sur différents projets. Vos missions - Audit et optimisation de l'existant - Analyser les performances actuelles des différents leviers d'acquisition. - Auditer les comptes Google Ads, Meta Ads et TikTok Ads le cas échéant. - Identifier les principaux freins à la performance (tracking, structure des campagnes, ciblages, créas, audiences, budget, attribution...). - Prioriser les opportunités d'amélioration selon leur impact business. - Construire un plan d'actions concret, priorisé et activable. - Mettre en œuvre les optimisations validées. - Suivre les performances et formuler de nouvelles recommandations. - Construction d'une stratégie d'acquisition - Définir et déployer une stratégie d'acquisition payante sur les réseaux sociaux afin d'accompagner le lancement et le développement d'un concept sur le marché américain. - Définition de la stratégie paid media adaptée au marché US. - Recommandation des plateformes et des formats les plus pertinents. - Construction de l'architecture des campagnes. - Définition des audiences et de la stratégie de ciblage. - Pilotage des premiers tests. - Analyse des performances et optimisation continue. Qualifications - Profil senior avec une véritable expertise opérationnelle en acquisition payante. - Solide expérience sur Google Ads (Search, Shopping, Performance Max...). - Excellente maîtrise de Meta Ads / TikTok Ads. - Bonne connaissance des campagnes de whitelisting / Creator Ads. - Expérience dans le lancement de stratégies d'acquisition sur de nouveaux marchés, idéalement à l'international. - Approche fortement orientée performance, rentabilité et ROI. - Habitude de réaliser des audits complets et de transformer vos recommandations en actions concrètes. - Expérience auprès de marques e-commerce (cosmétique, beauté, nutrition, santé ou plus largement D2C) sera particulièrement appréciée. Requirements - Capacité à challenger les stratégies d'acquisition. - Détection rapide des leviers de croissance les plus rentables. - Proposition de recommandations pragmatiques et directement activables. - Mise en œuvre des optimisations et mesure de leur impact. Benefits - Collaboration récurrente sur différents projets. Company Description Trustt est la plateforme SaaS d'advocacy marketing n°1 pour les marques cosmétiques, nutrition et pharma. Nous les aidons à transformer leurs consommateurs en ambassadeurs et à industrialiser le bouche-à-oreille : avis enrichis, contenus UGC, campagnes d'influence et de gifting, données first-party. Plus de 150 marques nous font confiance : Pierre Fabre, Garancia, Arkopharma. Équipe tech, produit et marketing en forte croissance, avec l'IA au cœur de nos opérations.

• Researching, developing, and activating Campaigns (Brand Awareness & Talent Attraction) • Scheduling and optimizing media Campaign and budget management • Tracking, measuring and optimizing marketing campaigns with a focus on ROI • Cultivate and develop media supplier relationships - Job boards, social-media, media agencies, programmatic partners, and OOH • Delivering regular campaign reports and commentary, including web analysis and measurement against campaign objectives to inform new campaigns • Managing and continuously improving our media publishing capabilities