• Execute demand generation programs across lifecycle stages including acquisition, engagement, activation, and reactivation. • Translate demand strategy into live campaigns with clear goals, timelines, and activation plans. • Support targeted and account-focused demand initiatives in partnership with Sales. • Manage day-to-day execution to ensure programs launch on time and perform as expected. • Own audience creation, segmentation, and list activation for demand and targeted programs. • Translate targeting requirements into usable audiences using approved data and prospecting tools. • Build, launch, and manage email campaigns and lifecycle programs. • Write and iterate on email copy within established messaging and brand guidelines. • Support testing and optimization of subject lines, messaging, and calls to action. • Use data and performance insights to monitor results and inform improvements. • Own campaign reporting and KPI tracking, ensuring leadership has consistent visibility into demand performance and outcomes. • Partner with Sales, Business Development, and internal stakeholders to support demand initiatives.

Role Description Drive return on ad spend through paid ads for e-commerce clients. Qualifications - At least two years of experience running Meta and TikTok Ads at a high level for e-commerce brands. - Preferably, prior agency experience or experience in a 7-8 figure e-commerce brand. - Strong understanding of Shopify and DTC e-commerce. - Exceptional research skills to adapt quickly to varied client needs. Requirements - Have at least two years of experience in running paid social advertising on Meta. - Remain at the forefront of paid social and use insights to service clients. - Have a great understanding of effective paid social testing and scaling approaches. - Have strong analytical skills with experience in data-driven decision-making. - Have extensive experience in using ad account data to inform day-to-day ad account changes and optimisations. - Be highly organised and ensure thorough ad account hygiene through ad account structure and naming conventions. Benefits - Diverse Client Base: Work with a variety of fast-growing DTC brands across the globe. - Skill Development: Diverse tasks and client types ensure ongoing skill enhancement. - Start-Up Impact: Have a direct influence on a rapidly growing business.

• Build and launch Google Ads campaigns for lead generation clients • Manage and optimise daily campaign performance across 15–20 accounts • Scale winning campaigns and suggest pullbacks where needed • Monitor performance trends and proactively surface insights • Collaborate with strategists to execute defined audience, budget, and keyword plans • Improve and support reporting processes

• Oversee all paid digital marketing activities, including paid search (SEM), marketplace listings (ex. ZocDoc), display ads, paid social advertising, programmatic, video, and beyond • Develop and execute strategic plans for paid digital marketing campaigns focused on new patient acquisition • Ownership of channel budgets and resource allocation across brands, providers, and channels to achieve the organization’s objectives • Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement • Plan, execute, and measure A/B and multivariate ad experiments to optimize paid campaign conversions • Create landing pages and perform conversion rate optimization (CRO) • Review and recommend new paid advertising technologies and platforms • Build business cases and pro forma projections for new and creative paid digital marketing channels • Maintain accuracy of practices and providers on ZocDoc and insurance directories • Other duties as assigned