• Own and scale DoiT’s paid digital acquisition strategy across key channels. • Manage and optimize paid ad campaign structure, targeting, and performance to drive qualified leads and pipeline. • Own the relationship and performance management of paid media agencies and freelance specialists. • Partner with agencies and freelancers to achieve lead generation targets and continuously improve campaign performance. • Own and execute Account-Based Marketing (ABM) strategy. • Manage the paid media budget in partnership with global and regional marketing teams and with Cloud providers (AWS and Google) to optimize the utilization of Marketing Development Funds(MDFs). • Partner with internal teams and vendors to develop and launch campaign assets. • Track and report on paid ads and ABM performance weekly, identifying insights and optimization opportunities. • Collaborate with marketing, sales, and other stakeholders to align growth initiatives with revenue goals.

Role Description Als Growth Marketer verbindest du kreative Umsetzung mit messbarem Wachstum für Produkte, die weltweit im Einsatz sind. - Wachstumsexperimente entlang von Reichweite, Leads und Conversion planen, umsetzen und auswerten - SEO-, Social-Media-, Newsletter- und Website-Inhalte erstellen und veröffentlichen - Landingpages, Produkt-Launches und fokussierte Kampagnen praktisch umsetzen - Kennzahlen verständlich aufbereiten und erfolgreiche Maßnahmen systematisch weiterentwickeln - Messen und Veranstaltungen organisieren und gelegentlich begleiten - Mit Vertrieb, Produktmanagement und Entwicklung eng zusammenarbeiten Qualifications - Ausbildung, Studium oder praktische Erfahrung in Growth Marketing, Digital Marketing, Kommunikation, Medien oder einem vergleichbaren Bereich - Arbeitsproben oder Projekte mit erkennbarem Ziel, Eigenanteil und möglichst messbarem Ergebnis - Praxis mit Content-, Design-, SEO-, Newsletter- oder Webanalyse-Tools - Sehr gutes Deutsch und Englisch - Strukturierte, selbstständige Arbeitsweise, Kreativität und analytische Neugier - Studierende und Berufseinsteiger:innen mit relevanter Praxis sind willkommen Benefits - Firmenlaptop - Flexible Arbeitszeiten - Remote arbeiten Company Description TEC-IT entwickelt seit 1996 international eingesetzte B2B-Software für Barcode-, Etiketten-, Dokumenten- und Datenerfassungsprozesse. Unsere Lösungen unterstützen Unternehmen dabei, Daten sichtbar, nutzbar und zuverlässig in Geschäftsprozesse zu integrieren.

Role Description As a strategic leader and hands-on operator, lead customer acquisition, performance marketing, and revenue-driving media strategy across retail, Amazon, and direct-to-consumer channels. Be responsible for building a scalable, data-driven growth engine that turns marketing investment into measurable business results — driving sales, retail velocity, ROAS, customer acquisition efficiency, and long-term customer value. Qualifications - 7–12+ years in growth marketing, performance marketing, customer acquisition, or digital media leadership roles - Proven track record managing and optimizing $1M+ monthly media budgets across multiple digital channels - Deep expertise in Meta Ads, Google Ads, Amazon Ads, attribution platforms, and conversion analytics - Strong experience in e-commerce, DTC, Amazon, and/or CPG retail media ecosystems - Demonstrated success driving measurable improvements in ROAS, CAC, conversion rate, customer acquisition scale, and revenue growth - Strong understanding of attribution, MMM, incrementality testing, and performance measurement - Experience with GA4, Shopify Analytics, Amazon Brand Analytics, Triple Whale, Northbeam, Looker/Tableau, or similar tools - Highly analytical with strong financial acumen and comfort managing growth against business targets - Exceptional cross-functional communication and stakeholder management skills - Hands-on operator with a startup mentality and bias for action Requirements - Own the overall growth marketing strategy across retail, Amazon, and DTC channels with accountability for revenue, sales growth, retail velocity, and customer acquisition outcomes - Partner with Sales leadership to identify channel expansion opportunities, develop retailer growth plans, evaluate performance trends, and prioritize growth investments - Develop channel-specific acquisition and commercialization strategies that drive incremental sales, repeat purchase, profitable customer growth, and retail sell-through - Build scalable performance marketing frameworks that balance brand-building and demand capture while aligning with broader brand, retail, and commercial objectives - Establish annual, quarterly, and monthly performance plans tied to growth targets and financial KPIs - Lead strategy and execution across paid media channels including Meta, Google, YouTube, Programmatic, Amazon Ads, affiliate marketing, and retail media networks - Manage media budget allocation and optimize campaigns to improve ROAS, CAC, MER, conversion rates, customer lifetime value, and overall return on investment - Develop audience acquisition, segmentation, retargeting, and expansion strategies to increase efficiency and scale - Lead retailer media, shopper marketing, and retail activation strategies in partnership with Sales, Trade Marketing, Marketing Operations, and retailer partners - Own Amazon marketplace growth strategy including paid search, DSP, PDP optimization, A+ content, ratings and reviews, promotions, Subscribe & Save, attribution, search visibility, and conversion optimization - Improve organic and paid conversion performance across Amazon and marketplace channels - Serve as interim owner of consumer insights and marketing analytics, leveraging consumer, retailer, category, and competitive data to identify growth opportunities and support commercial decision-making - Analyze household penetration, repeat purchase behavior, customer lifetime value, pricing elasticity, promotional effectiveness, and market trends to support portfolio optimization and innovation - Identify whitespace opportunities for innovation, portfolio expansion, and new product development through consumer, retailer, and category analysis - Build and maintain dashboards, attribution frameworks, and executive reporting that connect media investment to sales outcomes, retail movement, profitability, and business KPIs - Monitor leading indicators and provide regular performance reporting, quarterly business reviews, and strategic recommendations - Own the end-to-end testing and optimization roadmap across creative, messaging, offers, landing pages, audiences, conversion funnels, DTC experiences, and Amazon storefronts - Identify, test, and scale high-performing growth levers through disciplined experimentation and conversion rate optimization - Partner with creative, content, influencer, e-commerce, sales, brand, and innovation teams to scale effective assets, support launches, and translate insights into actionable marketing recommendations - Manage agencies, platform partners, and external vendors with accountability for results - Build repeatable processes for campaign planning, reporting, optimization, and testing while introducing tools and best practices that improve efficiency and speed to market - Mentor team members and help establish a high-performance, results-oriented growth culture - Other duties as assigned Benefits - Salary offered is based on relevant CPG brand and marketing experience at the time of hire. General starting salary is $150K. - This position is eligible for up to a 20% discretionary annual bonus based on assigned KPI's and goals. - Kowa offers a wide variety of benefits to all employees including health, dental, vision, critical illness, accident, voluntary life, and other insurances. - Kowa offers company paid benefits to include short term disability, long term disability, and an employee life insurance policy. - Employees are eligible to participate in Kowa’s 401K plan following 90 days of employment to include a company match. - Kowa offers monthly accrued Paid Time Off in addition to leadership approved holidays.

• Own client performance reporting: the recurring reporting packages and performance-review materials for every client, built on the Performance Analytics function's data. • Own the performance narrative: translating gap identification, closure results, and program value into materials a health plan or provider executive acts on, with disciplined distinctions the client can trust; submitted is not closed, and immature cohorts are labeled as such. • Make reporting actionable at the practice level: which practices are converting, which need intervention, and what happens next, built with the analytics and clinical functions, so every performance review ends in an action, not just a summary. • Support growth: identify and build the case for wallet-share expansion with existing clients, including additional services, pathologies, and populations, with supporting materials. • Work with Covera's clinical team to understand the clinical and economic pathway for each pathology the program surfaces, what appropriate care looks like and what it is worth, grounded in claims analysis or credible third-party studies, and build that understanding into client materials so growth conversations carry clinical and economic weight. • Build a consistent, scalable reporting framework, including a stage-level funnel view from finding to closure, that holds up as the book grows, rather than bespoke decks per client, and uphold the standard that no definitive claims about a partner's results or future direction appear in external materials without that partner's approval. • In your first 90 days: take over the live reporting calendar without a gap in cadence, ship the standard reporting package, stand up reporting for newly onboarding clients, and deliver the first expansion business case with program leadership.