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Algomarketing

Empowering you through Algorithmic Marketing; delivering deeper insights, faster execution, and streamlined operations.

Marketing Analytics Lead

Data ScientistData ScientistContractRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

Europe

Posted

9 days ago

Salary

0

Seniority

Senior

English

Job Description

Marketing Analytics Lead

Algomarketing

• Join a global enterprise SaaS organisation to help build and scale a data-driven marketing analytics capability. • Lead the development of standardised reporting, dashboards, and performance frameworks that provide a trusted view of marketing performance across regions, business units, and channels. • Drive the evolution from reactive reporting to proactive, insight-led analytics that supports executive decision-making. • Partner with cross-functional teams to improve reporting, data quality, governance, and self-service analytics capabilities. • Lead the development and delivery of executive dashboards, scorecards, and marketing performance reporting. • Ensure reporting is accurate, timely, standardised, and aligned to agreed KPIs. • Reduce manual reporting through automation, reusable reporting frameworks, and AI-enabled processes. • Support the development of a centralised analytics environment using Microsoft Fabric and Power BI. • Consolidate fragmented reporting into scalable, standardised dashboards and templates. • Develop and maintain a central marketing KPI and metrics dictionary. • Implement data validation processes and improve data quality across marketing systems. • Support data governance and standard tracking frameworks. • Enable self-service analytics by creating documentation, templates, and user training. • Analyse marketing performance trends and deliver actionable recommendations to stakeholders. • Provide insight across digital marketing, brand performance, and communications effectiveness. • Collaborate across global teams to establish consistent reporting standards and shared analytics capabilities.

Job Requirements

  • Proven experience in marketing analytics, business intelligence, or data analytics roles.
  • Experience developing dashboards, scorecards, and reporting frameworks.
  • Strong experience with Power BI (or similar BI platforms).
  • Experience with Microsoft Fabric, FiveTran (or equivalent), Google Analytics, and Google Tag Manager.
  • Understanding of data modelling, data pipelines, and modern analytics environments.
  • Experience working with multiple marketing data sources, including digital, campaign, and CRM data.
  • Strong analytical skills with the ability to translate complex data into clear business insights.
  • Excellent stakeholder management and communication skills.
  • Ability to work in structured, standards-driven environments with a focus on continuous improvement.

Benefits

  • Contract Length: 6 months, potential to extend
  • Full-time – 40 hours per week

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