• Create persuasive copy for landing pages, emails, ads, and social media for multiple clients • Adapt tone of voice and language according to each brand's audience and positioning • Manage copy requests for multiple accounts simultaneously, meeting deadlines and prioritizing tasks • Collaborate with marketing and design teams in campaign development • Review and optimize copy based on performance and A/B testing • Participate in strategic content alignment meetings with internal teams and, when necessary, with clients

• Create daily hooks, angles, concepts, and campaign ideas • Write high-converting ad copy and video scripts • Develop clear, performance-focused creative briefs • Analyze creative performance and iterate on winning concepts • Research competitors, trends, offers, and creative opportunities • Collaborate with media buyers, creators, and editors to scale winning campaigns

• Create daily hooks, angles, concepts, and campaign ideas • Write high-converting ad copy and video scripts • Develop clear, performance-focused creative briefs • Analyze creative performance and iterate on winning concepts • Research competitors, trends, offers, and creative opportunities • Collaborate with media buyers, creators, and editors to scale winning campaigns

Role Description We’re looking for a Senior Copywriter to join a best-in-class creative team, bringing the strategic writing chops to shape the creative & verbal identity and help Ritual break through. As Senior Copywriter, you’ll work with cross-functional team leaders to concept, refine, and execute compelling brand and product messaging strategies, up and down the marketing funnel. This role is great for a self-described self-starter who loves to collaborate and is able to confidently advocate for a high standard of work. If you think you know what’s funny and if you’re passionate about women’s health, this is the role for you. Ability to juggle cooks & kitchens is a big bonus. What you'll do - Lead the development of messaging & verbal identity for brand campaigns and new product launches. - Act as a brand voice ‘editor’, mastering the Ritual POV and reviewing content for quality on an ongoing basis. - Work alongside channel leads, product managers, designers and art directors to craft smart, vivid “thumb-stopping” executions from upper-funnel TV to Facebook ads. - Work directly with the Senior Creative Director and company leadership to advise on major verbal strategy decisions. - Define new processes, helping to implement strategies and protocols around thoughtful use of AI. - Deeply understand the Ritual consumer, and act as their representative, ensuring external messaging is always considerate of their needs and attention. Who you are - You bring curiosity, strategic thinking, and excellent judgment to creative challenges. - You translate complex ideas into clear, compelling messaging while maintaining a high bar for craft. - You're a self-starter who thrives in ambiguity, embraces feedback, and continuously evolves your thinking, process, and tools—including AI. - You communicate with clarity and empathy, give thoughtful feedback, and build trust through respectful collaboration. - You partner effectively across disciplines, value diverse perspectives, and believe the best creativity comes from shared ownership—not ego. - You're highly organized, able to balance competing priorities, and consistently deliver high-quality work in a fast-moving environment. - You have exceptional taste, a strong point of view, and a passion for creating culturally relevant work that pushes the brand forward. What you'll need - Minimum 5 years of experience from both in-house and agency environments. - A witty portfolio that demonstrates a sharp, technical command of language. - You have proven experience across social, email, brand, and growth channels, demonstrating an ability to adapt a message for maximum impact at every touchpoint. - Verbal, brand, or creative strategy experience, including brief-writing, campaign planning, identity concepting, etc. - An ability to work with kindness and care, navigating fast-paced environments with a focus on team success and creative excellence. - A passion for women’s health and sustainability. - Former experience in vitamins, health, or wellness is not needed. Former experience in high-growth start-up environments is appreciated. Compensation Pay Range: $80,750 - $100,000. Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below. Benefits - Health & Wellness - Medical, Dental, Vision, and Life Insurance - Healthcare & Dependent Care FSA - Mental health support via Wellness Coach and Calm Health - Pet insurance discount - 10 Wellness Days per Year (Final Friday of every month) - Free Ritual subscription during your tenure - Annual Wellness Stipend - Monthly wellness activities - Financial & Career Support - 401(k) Match (up to 4%) - Equity participation through stock options - Monthly Technology Stipend - New Hire Work From Home Stipend - Family & Flexibility - 5 months of gender-neutral parental leave for eligible team members - Flex Time for birthing parents - Family Planning via Maven Clinic - Monthly Childcare Allowance - Time Off - Unlimited PTO (with a 10-day minimum to recharge) - 11 Paid Company Holidays - Additional company time off for holidays that fall around a weekend - Winter Break (Christmas - New Years) - Holiday Diversity Policy - 2 Days to volunteer (Days of Action) - Focus Fridays for self-development and deep work