Role Description Wir suchen zum nächstmöglichen Zeitpunkt eine:n Werkstudent:in als Unterstützung für unser Performance Marketing Team in Teilzeit (15 bis 20 Stunden/Woche). Du unterstützt bei Konzeption, Umsetzung und Optimierung von Kampagnen auf Google Ads, LinkedIn und weiteren Plattformen für unsere Kund:innen – remote. Responsibilities - Du unterstützt beim Aufsetzen, der Optimierung und dem Monitoring von Kampagnen auf Google Ads, LinkedIn Ads und weiteren Plattformen. - Du recherchierst Keywords, Zielgruppen und Wettbewerber als Grundlage für die Kampagnenplanung. - Du analysierst Performance-Daten, überwachst relevante KPIs und leitest Optimierungsmaßnahmen ab. - Du unterstützt bei der Konzeption von A/B-Testszenarien zur nachhaltigen Steigerung der Performance. - Du erstellst regelmäßige Reportings für unsere Kund:innen. - Du arbeitest eng mit anderen Abteilungen und externen Partner:innen zusammen. Qualifications - Du interessierst Dich für Performance Marketing und hast idealerweise erste Erfahrung mit Google Ads, LinkedIn Ads oder anderen Werbenetzwerken gesammelt. - Du hast analytisches Denkvermögen und Freude am Umgang mit Zahlen und Daten. - Du arbeitest strukturiert, zuverlässig und eigenständig. - Von Vorteil: Du bringst einen Healthcare-Background mit, und das HWG (Heilmittelwerbegesetz) sowie die berufsrechtlichen Vorgaben für Werbung im medizinischen Bereich sind für Dich keine Fremdwörter. - Eigeninitiative und ein gesunder Menschenverstand zählen bei uns mehr als gute Noten oder Dein Ausbildungsweg. Benefits - Flexible Arbeitszeiten, 15 bis 20 Stunden/Woche – gut vereinbar mit Deinem Studium. - Vollständig remote. - Wir stellen alle benötigten Geräte und Lizenzen zur Verfügung inkl. Apple Macbook. - Dienstfahrrad via Swapfiets und monatliche Wunschgutscheine i. H. v. 50,00 EUR via Belonio. - Flache Hierarchien in unserem Team. - Gestaltungsfreiheit & Eigenverantwortlichkeit. - Einblick in Kampagnen aus Healthcare, E-Commerce und B2B. Company Description Partner & Söhne ist eine Agentur für ganzheitliches digitales Marketing – von der Strategie bis zur operativen Umsetzung aus einer Hand. Mit einer datengetriebenen und analytischen Herangehensweise sowie langfristig ausgelegten Partnerschaften stärken wir unsere Kund:innen nachhaltig, statt kurzfristige Erfolge zu versprechen.

• Strategically manage Meta and TikTok campaigns and scale them profitably • Independently optimize large ad budgets (ROAS, POAS & CAC) • Develop creative strategies and test them together with the creative team • Provide strategic consulting to clients and derive actionable recommendations • Own reporting and lead strategy calls independently • Develop processes, standards and best practices within the paid social team • Lead, develop and coordinate an interdisciplinary paid social team consisting of creative strategists, designers, video editors, copywriters and media buyers

Role Description This is a player-coach position for someone who wants ownership of a large budget without giving up the day-to-day work inside the platforms. You'll set strategy across Meta, CTV, Search, Native, and Display, but you'll also be in the accounts yourself, reading performance data and making the call on what scales and what gets killed. The mandate extends past media buying: - Run the in-house creative function — writers, editors, and designers — ensuring every asset is built to be measured and iterated on. - Keep cost per acquisition moving down and lead quality moving up while the budget keeps growing. This is best suited to someone who's already spent years inside a high-volume, self-funded lead gen business — not an agency — and who is equally comfortable in a dashboard, in a creative review, and in a room with executive leadership. Qualifications - 8+ years in performance marketing with a track record of taking on more scope over time. - Direct experience owning $20M+ in annual paid media spend with strong ROAS to show for it. - Deep, hands-on fluency in Meta Ads and Connected TV at real scale. - Solid working knowledge of Paid Search, Native, and Display. - Experience managing a creative team — not just briefing one. - Background in a self-funded, high-volume lead gen business (agency-side experience alone won't translate here). - Comfort with attribution, tracking, and forecasting at a level where you can defend the numbers to a CFO. - A history of building processes and systems, not just running campaigns inside someone else's. - Bachelor's degree in a relevant field, or equivalent experience that makes the degree beside the point. Requirements - Full P&L-level ownership of a $20M+ annual paid media budget spanning Meta, CTV, Paid Search, Native, Display, and any new channels worth testing. - Hands-on platform work — you're inside the ad accounts regularly, not just reviewing reports. - Leadership of the internal creative team covering copy, video, design, and editing. - A testing cadence that treats creative like a performance lever, not a brand exercise. - Systems for launching, QA'ing, reporting on, and forecasting campaigns at scale. - Executive-level reporting that ties media performance directly to business outcomes. - Scouting and vetting new acquisition channels and audience segments. - Building a team culture around testing velocity, accountability, and clean data. Benefits - Base salary of $175,000. - Total on-target earnings of $200,000+ with performance bonus. - 100% remote, U.S.-based. - Full medical, dental, and vision coverage. - PTO plus company holidays. - 401(k) with employer match, where applicable. - Direct ownership of an $20M+ media budget from day one. - A seat at the table with executive leadership and real influence over the growth roadmap. How to Apply If this sounds like the role you've been building your career toward, we'd like to hear from you. Send your resume along with a brief cover letter on the largest paid media budget you've owned and the results you drove with it. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

• Own the strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels. • Remain highly hands-on within advertising platforms, personally monitoring campaign performance and driving optimization efforts. • Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution. • Ensure all creative initiatives are driven by measurable performance, testing frameworks, and return on investment. • Build structured experimentation programs that continuously improve creative performance, lead quality, and customer acquisition costs. • Develop scalable marketing systems for campaign launches, QA, reporting, forecasting, budgeting, and operational excellence. • Partner cross-functionally with executive leadership to align paid media strategy with overall business objectives. • Develop executive dashboards and reporting that clearly communicate campaign performance, business impact, and future growth opportunities. • Identify new acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency. • Foster a culture of accountability, innovation, continuous testing, and data-driven decision making across the marketing organization.