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inKind

Driving a better connection between restaurant and guest

Marketing Automation Engineer, Braze

QA Automation EngineerQA Automation EngineerFull TimeRemoteSeniorTeam 51-200Since 2016H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Marketing Automation Engineer, Braze

inKind

• Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app • Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls • Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations • QA (Verify) every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering • Translate high-level marketing briefs into well-defined audience definitions, validating logic against actual user data before launch • Understand CEP best practices to inform cadence of messaging, frequency capping, and prioritizing of marketing communications across lifecycle and ad-hoc campaigns

Job Requirements

  • 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)
  • 2+ years of experience with Braze
  • Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing
  • Dynamic templating skills: conditional blocks, variable logic, and live data integrations
  • Experience with audience segmentation using behavioral data, custom attributes, and event properties
  • Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management
  • Ability to read API responses and event payloads to self-diagnose data issues without engineering support
  • Liquid code proficiency
  • Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation
  • Understanding of email domains/behavior and record management
  • SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding
  • Familiarity with TCR rules and regulations

Benefits

  • Generous PTO and company holiday policy + company-paid Short Term Disability
  • 100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
  • Vision plan available at employee cost
  • Child care benefits and generous parental leave
  • Dog-friendly Austin office with great views of downtown
  • Daily lunches and snacks for in-office team members

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