• Define and evolve Mend.io’s category narrative, positioning, and differentiated value proposition • Shape and refine ICP segmentation and buyer personas across enterprise security, AppSec, DevSecOps, and engineering leaders • Drive go-to-market strategy for new product launches and major releases. • Translate product capabilities into compelling business value for CISOs and security decision-makers • Develop clear, differentiated messaging frameworks aligned to key verticals and use cases • Own core messaging across website, sales materials, field enablement, and campaigns • Elevate Mend’s thought leadership in open source security, SCA, and software supply chain security • Build scalable sales enablement programs including playbooks, pitch decks, battlecards, ROI tools, and objection handling frameworks • Partner with Sales Leadership to increase win rates and shorten sales cycles • Support enterprise deals with strategic messaging and competitive insights • Lead cross-functional product launch processes • Ensure cohesive positioning across Mend’s platform and modules • Influence roadmap prioritization through market and competitive insights • Establish a structured competitive intelligence function • Analyze market trends, industry shifts, and emerging threats impacting AppSec • Equip sales teams with actionable competitive differentiation • Lead Analyst Relations to strengthen positioning in industry reports, e.g., Gartner, Forrester, IDC • Represent Mend.io at key industry events, conferences, and executive briefings • Build, mentor, and scale a high-performing product marketing team • Establish measurable goals tied to pipeline contribution, win rates, and product adoption

• Conduct win/loss analyses and track industry trends • Drive market intelligence initiatives to keep us ahead of market shifts • Help us determine where we have Product Market Fit • Launch and drive adoption of our first add-on product • Lead launch strategy and execution of AP & accounting features • Develop product positioning that differentiates us from legacy production accounting software • Collaborate with Sales & Customer Success to drive feature awareness and GTM strategy

• Lead go-to-market strategies and execution for software that powers modern audit and financial reporting teams. • Translate practitioner realities into clear positioning, credible messaging and commercially focused launch plans. • Help bring solutions to market that address the real pressures auditors face every day. • Focus on execution rigor, commercial impact and strong product adoption across global markets.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description New Product Initiative - Develop and launch new Locum VMS and inhouse float pool system from ground up - Collect and analyze inputs and feedback from PracticeMatch customers, stakeholders, and other teams to shape requirements, features, and end products - Build and maintain product roadmaps based on team strategy and vision - Working with team leadership, define KPIs for your initiatives and manage and report on performance, keeping all stakeholders updated on progress and impact - Following the agile development process, break down initiatives to MVPs, write stories, and ensure clarity across product, design, and development teams - Ensure initiatives are delivered in a timely fashion and to specifications - Oversee user acceptance testing and lead launch planning and execution - Contribute to overall improvement of team processes - Make creative recommendations to expand product base and vision Team mentorship and coaching - Coach other product managers on best practices of product development process and project management - Assist product managers to set proper deliverables and timelines, while clearly setting expectations with senior management - Assist subsidiary senior management to translate their business needs into product roadmap - Help senior management to set reasonable expectation and understand the tradeoff among project scope, priority and delivery timelines Qualifications - Bachelor’s degree in technology or business-related discipline strongly preferred - 4-6 years of experience as a Product Manager or Producer for a healthcare recruiting related businesses Requirements - Able to drive a product feature from initiation through to launch and post launch analysis - Experience working with design and development teams in agile methodology (e.g. SCRUM, Kanban) - Previous work as a Scrum Master is highly preferred. CSM or CSPO is a BIG plus - Highly proficient at requirements definition and writing user stories - Proven ability to help teams improve processes and workflows - Experience with various agile tools (Jira, Trello, MS Project, etc.) - Data driven, familiar with Google Analytics or similar analytics package - Exceptional communications skills Benefits - Health and Dental - Life, Accident and Disability Insurance - Prescription Plan - Flexible Spending Account - 401k Plan and Match - Paid Holidays and Vacation - Sick Days and Personal Day