CATALIS logo
CATALIS

The leading provider of government SaaS software and integrated payment solutions.

Demand Generation Lead

Lead GenerationLead GenerationFull TimeRemoteSeniorTeam 501-1,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree2 yrs expEnglish

Job Description

Demand Generation Lead

CATALIS

• Develop and execute multi-channel demand generation campaigns aligned to vertical sales priorities and target personas. • Build segmented and automated email nurture streams within marketing automation tool (Pardot) to advance leads from MQL to SAL. • Partner with content and creative teams to develop compelling copy, graphics, and calls-to-action tailored to each stage of the buyer journey. • Plan and execute demand generation webinars including topic selection, speaker coordination, promotional emails, follow-up nurtures, and performance analysis. • Define and track campaign KPIs including MQL volume, conversion rates, pipeline contribution, and ROI. • Leverage Salesforce dashboards and marketing automation analytics to measure campaign effectiveness and identify optimization opportunities. • Conduct A/B testing of subject lines, creative assets, and CTA placement to continually improve engagement and conversion performance. • Collaborate with SEO/GEO and content marketing teams to ensure alignment between organic and email/webinar campaigns. • Work cross-functionally with Vertical Marketing Leads/Product Marketing Manager to synchronize messaging and lead flow between campaigns, webinars, and product tours. • Coordinate with the BDR and Sales teams to ensure timely follow-up, feedback loops, and alignment on lead scoring and campaign performance. • Partner with the Events Lead to amplify campaigns pre- and post-tradeshow.

Job Requirements

  • Bachelor’s degree in Marketing or related field (or equivalent experience).
  • 2-4 years of experience in B2B SaaS demand generation, preferably within technology or government sectors.
  • Proven success managing email marketing, webinars, and digital funnel optimization from concept through analytics.
  • Experience with Salesforce and marketing automation platforms (Pardot, or equivalent).
  • Strong analytical, project management, and communication skills with a data-driven mindset.
  • Ability to work collaboratively across departments and manage multiple concurrent campaigns.
  • Experience with account based marketing (ABM) preferred.

Benefits

  • A dynamic and supportive work environment in a mission driven organization
  • Competitive salary and benefits package, including health, dental, vision insurance
  • Unlimited PTO (paid time off)
  • HSA and FSA options
  • 401(k) plan with matching contributions
  • Paid parental leave
  • ABLE matching contributions for the disability community
  • Employer paid short term and long-term disability insurance and group term life insurance
  • Financial and legal assistance through our EAP (Employee Assistance Program)
  • Opportunities for professional development and career advancement
  • The chance to make a significant impact on the delivery of government services and the lives of citizens.

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