• Manage calendars, Inboxes, meetings, appointments, priorities, and follow-up tasks. • Monitor executive and company inboxes, identify important messages, and organize communications by priority. • Draft and send professional email responses with proper approval and context. • Track outstanding requests, deadlines, commitments, and action items. • Prepare leadership for internal, prospect, and client meetings. • Maintain confidentiality when working with sensitive company, employee, prospect, and client information. • Use HubSpot’s Marketing Hub, Sales Hub, CRM, and reporting tools. • Maintain accurate contact, company, deal, and activity records. • Create and update deals, tasks, notes, lists, properties, pipelines, and workflows. • Help build and manage email campaigns, forms, landing pages, lists, and basic automations. • Build HubSpot reports and dashboards for sales, marketing, pipeline, revenue, lead generation, and team activity. • Monitor CRM data quality and correct incomplete, duplicate, or outdated information. • Track prospects and clients throughout the sales process. • Help ensure that leads and sales opportunities receive timely follow-up. • Document processes and maintain organized records inside HubSpot. • Use prospecting and sales intelligence tools such as Apollo to research companies, identify contacts, and build targeted prospect lists. • Support outbound prospecting and lead-generation campaigns. • Help prepare meeting agendas, discovery notes, follow-up emails, and sales materials. • Create professional quotes, proposals, and sales documents. • Help manage quote approvals, revisions, delivery, and electronic signatures. • Track proposal status and follow up on unsigned or unanswered quotes. • Keep sales pipelines, deal stages, next steps, close dates, and forecast information updated. • Produce weekly reports covering pipeline activity, opportunities, follow-ups, meetings, and revenue progress. • Schedule, organize, and help facilitate internal, prospect, and client calls. • Prepare agendas and ensure participants have the correct meeting information and materials. • Take clear meeting notes and capture decisions, assignments, owners, and deadlines. • Use AI tools to summarize transcripts and convert conversations into organized action items. • Send follow-up communication after meetings. • Make sure all notes, recordings, and next steps are documented in HubSpot. • Follow up with team members to ensure assigned action items are completed. • Use Claude and ChatGPT to improve research, writing, meeting preparation, reporting, communication, and administrative workflows. • Understand how to work with MCP integrations, connected applications, and AI-enabled tools. • Use AI responsibly to analyze information, draft communications, summarize meetings, and organize company knowledge. • Review all AI-generated work for accuracy, tone, confidentiality, and brand alignment. • Identify repetitive tasks that can be improved through AI, HubSpot workflows, integrations, or automation. • Learn new tools quickly and help document effective AI processes for the team. • Create professional presentations in Google Slides and other presentation tools. • Help build proposals, quotes, reports, and sales presentations using HubSpot data. • Turn ideas, notes, and meeting transcripts into clear, well-structured presentations. • Use AI-assisted design tools to improve layouts, messaging, and visual consistency. • Maintain branded templates for proposals, presentations, reports, and other company documents. • Proofread all materials for accuracy, grammar, formatting, and brand consistency.

• Develop and execute the company's marketing strategy and organizational structure in support of enterprise growth objectives. • Lead and coach a multidisciplinary marketing organization spanning Brand and Product Marketing, Integrated Marketing, Commercial Operations and Lifecycle, including both full-time team members and contractors. • Build organizational capabilities, operating rhythms and processes that enable Marketing to scale alongside the business. • Manage marketing budget and prioritization. • Partner with Growth leadership to design and execute marketing strategies that accelerate adoption, expansion, and deep integration within major health plans. • Translate complex clinical data, patient outcomes, and value-based care metrics into compelling, insights-driven narratives that resonate with health plan executives and key decision makers. • Equip our commercial team with sophisticated enablement materials, competitive insights, ROI calculators, and clinical proof points to shorten payer sales cycles and accelerate adoption and expansion. • Identify new growth opportunities through rigorous market insights, competitive intelligence, and cross-functional collaboration. • Own company positioning, messaging architecture, and brand strategy. • Ensure consistent, differentiated storytelling that bridges the gap between clinical excellence and commercial value. • Transform complex, raw clinical research and outcomes into highly compelling, evidence-based value propositions. • Protect and strengthen Two Chairs' position as the leader in outcomes-based behavioral healthcare. • Lead product positioning, messaging, launches, and commercialization strategies. • Partner closely with Product and Clinical teams to bring new capabilities to market. • Oversee a culture of data-informed decision-making; leverage market research, healthcare trends, and internal clinical data to unearth proprietary insights that drive marketing strategy. • Oversee commercial technology, reporting, attribution, CRM strategy, and operational excellence. • Build measurement systems that provide visibility into marketing performance across the funnel. • Foster a culture of experimentation, continuous optimization, and data-informed decision-making.

• Build a repeatable, account-based marketing program that generates and accelerates pipeline in target accounts • Drive the ABM motion, orchestrate marketing, sales, and partnerships against target accounts • Build a targeted, demand engine tuned for high-value accounts • Design tailored events and executive experiences to convert moments into qualified pipeline • Work with SDRs and AEs to break into named accounts and move deals through the funnel • Build co-marketing motions with partners to source and expand pipeline • Sharpen Copia’s positioning, messaging, and narrative for OT security and industrial code management • Collaborate with BizOps to report on marketing performance and pipeline results

• Own the go-to-market workstream across G2's full product portfolio • Serve as the primary strategic partner to Product leadership • Develop and maintain core positioning and messaging frameworks • Lead product marketing for G2's core seller products • Develop compelling value propositions, messaging, and content • Drive product adoption and expansion by partnering with Customer Success and Marketing • Own product marketing for G2's digital advertising and performance products • Build messaging architecture and go-to-market strategy • Drive strategic alignment across Brand and Growth Marketing • Lead and develop a talented product marketing team