Role Description We are looking for a highly motivated and results-driven CRM & Retention Strategist to join our team. In this role at Common Thread Collective (CTC), you will hold a central strategic position, supporting our clients in achieving sustainable and scalable growth. Your primary mission is to generate consistent, predictable revenue through retention-led initiatives—leveraging data-driven insights to build accurate forecasts, inform strategic decisions, and maintain reliable performance. - Your expertise is essential, encompassing both our proprietary forecasting frameworks and the core principles of retention marketing. - You serve as a strategic partner to clients across all facets of retention. - You articulate the logic behind our recommendations clearly and convincingly. - You champion CTC’s retention philosophy and the systems that operationalize it. - You excel at tackling complex problems and take full ownership of results. - You are dedicated to building, refining, and scaling impactful retention programs. Qualifications - At least 2 years of hands-on experience in email and SMS marketing. - A minimum of 2 years of experience in retention marketing. - A minimum of 2 years of hands-on experience using Klaviyo. Requirements - Be willing to put in the hard work required and be hungry enough to go through the kick off. - Ability to take feedback and implement it fast. - Finish the work to the fullest with quality and on time. - Perseverance and learning from repetitive tasks. - Align with the team and contribute to the team called Brain Trust for Ideas across clients. - Manage, align & work with the team members of your pod. - Ability to organize, prioritize, and manage multiple tasks with great attention to detail. - Responsible for the execution of the Prophit system for your clients. - Combine data analysis and feedback from clients to develop strategic plans for the future. - Responsible for the implementation of CTC's Email and SMS best practices. - Ensure deliverables are on-brand 100% of the time. - Responsible for sending daily performance updates to the client. Benefits - First 30 days – $2K (Part-time transition phase). - Days 31–60 – $3K (Full-time start). - Days 61–90 – 4-6k base salary + monthly bonus. - 15% revenue share on additional revenue above target. - Opportunity to earn up to six figures within 12 months. - Access a weekly performance dashboard to see exactly where you stand. - Pay transparency is upheld for all team members.

Role Description At Huckberry, we’re on a mission to inspire and equip adventurers near and far, and along the way, build the most loved men's retailer on the planet. To help us get there, we’re looking for a Sr. Manager, Retention & CRM to own our retention strategy and keep our community inspired for years to come. For 15 years, our unique blend of storytelling and curated gear has built a fiercely loyal following. Our owned channels are already a major competitive advantage, but we need a curious, data-driven leader to get under the hood and adapt our retention operating model for our next massive phase of growth. Your North Star is active customer growth. You’ll use cohort insights to turn first-time buyers into lifelong customers and reactivate lapsed shoppers, partnering across teams to connect the dots between email, SMS, print catalogs, and digital ads. If you’re hands-on in an ESP, love digging into data, and already shop Huckberry for your own weekend adventures, we want to hear from you. This role is based out of our headquarters in Austin, TX; relocation will be provided. We're open to remote arrangements for the right candidate. Responsibilities - Build programs across all channels that accelerate the first-to-second purchase — the moments, offers, and touchpoints that turn a buyer into a regular. - Email & SMS channel performance — campaigns and triggered flows alike. - Optimize flows, e.g., Welcome Series, Post-Purchase, Browse & Cart Abandonment, Product/Brand/Category Affinity, and Winback. - Stand up always-on winback and reactivation for lapsed customers. - Drive the catalog program — circulation strategy, audience selection, and measurement in partnership with our data team. - Partner with acquisition marketing on email/SMS capture, welcome offers, and the end-to-end new-customer experience. - Report regularly on active customer health and owned-channel performance, and use what you learn to sharpen the roadmap. Primary Objectives & KPI’s - Growing Retained Customers. - Improving Repeat Rate by Monthly Cohorts. - Improving Reactivated Rate. - Reducing Churn Rate. - Increasing Rev/Active Customer. Qualifications - 5–8 years in lifecycle, retention, or CRM marketing at an online retail or ecommerce brand. - Hands-on mastery of a modern ESP and SMS platform (Klaviyo, Attentive, or enterprise equivalents) — flows, segmentation, dynamic content, deployment, and reporting. - Strong command of customer lifetime value, cohort analysis, and lifecycle management — you can dive deep into the data, analyze the heck out of it, and step back with an actionable insight. - Growth mindset with a strong curiosity for how AI can supercharge business insights and operations. - A fantastic collaborator who can sit comfortably with brand, performance marketing, and data teams — and who thrives working independently. - Organized, practical, and open-minded, with a genuine interest in men's style, gear, and adventure. Requirements - Medical, Dental, Vision benefits. - 401(k) and employer match. - Annual Huckberry shopping credits. - Paid Sabbatical leave at 4 years. - Summer Fridays. - Weekly catered lunch. - Monthly happy hours. - Mental health resources. - Paid Parental Leave. - Paid Vacation & Paid Sick Leave. - Volunteer Time Off. - Generous employee discount. - Annual offsites. Company Description Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you. Want to get to know us better? Check out our: - Journal - Youtube - Instagram Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.

• Analyze client servicing portfolios, using Customer IQ data enrichment and insights plus servicing, origination, credit, and property data, to identify the largest sources of runoff risk and recapture opportunity. • Build a standardized portfolio health assessment methodology that scores risk and opportunity consistently across every client, regardless of size or portfolio composition. • Quantify dollars at risk from runoff and dollars of opportunity from recapture, HELOC growth, and cross-sell, and prioritize which segments and clients to act on first. • Partner with Product and Data Engineering to build and refine analytic models for runoff likelihood and cross-sell propensity at the borrower level. • Deliver executive-level portfolio assessments directly to top clients as a flagship, high-touch engagement. • Build a standardized library of retention and recapture playbooks, purchase recapture, refinance retention, HELOC / home equity growth, cross-sell/upsell, and full lifecycle marketing that Customer Success can deploy consistently across the client base. • Educate Customer Success Managers so every CSM can confidently advise clients on retention and recapture strategy, not just platform usage. • Create enablement assets: workshop decks, ROI calculators, industry benchmarks, sample campaign templates, and QBR frameworks that embed retention insight into every client touchpoint. • Serve as an escalation resource and coach for Customer Success on complex retention-strategy conversations with strategic accounts. • Design and launch a subscription-based Value-Added-Services offering that packages retention/recapture expertise, portfolio analytics, and ongoing advisory support as a premium service clients can subscribe to. • Define service tiers, pricing and packaging, delivery model (self-serve tooling vs. white-glove advisory), and service-level commitments. • Partner with Product, Finance, and Sales to build the business case, pricing model, and go-to-market plan for the VAS line. • Own performance and revenue targets for the VAS offering post-launch, iterating based on client adoption and measured retention outcomes. • Establish success metrics that tie VAS subscription value directly to client outcomes: reduced runoff, higher recapture rate, increased customer lifetime value. • Define how Customer IQ enrichment data and insights, Mortgage Inquiry Alerts, Equity Alerts, Rate Alerts, MLS Listing Alerts, Credit & Debt Enrichment, Credit Improvement Alerts, and Life Event Signals, and feed both the playbooks and the portfolio risk/opportunity analysis. • Partner with Product and Engineering to evolve Customer IQ and the broader retention technology stack based on findings from client portfolio analysis, various data sources, and VAS delivery. • Support enterprise sales with retention/recapture ROI analyses, particularly in competitive deals. • Help quantify expected ROI and business impact of Customer IQ and the VAS offering for prospective clients.

Role Description This is a dual-mandate role — keeping customers successful and growing recurring revenue — delivered through three core activities: customer assistance, churn save, and live demos. - Assist users over chat and email. - Lead churn-save outreach to win back at-risk customers. - Run live demos to set users up for success and convert them into recurring paying customers. Responsibilities - Deliver friendly, fast, and helpful support via chat and email. - Troubleshoot user issues and guide them through features. - Conduct churn-save outreach and demos to retain customers and reduce cancellations. - Identify upsell opportunities and help customers realize the full value of the platform. - Track and prioritize customer feedback to improve the product. - Be the voice of the customer—collaborate with product and tech teams. - Contribute to our help center and internal documentation. - Join weekly team meetings, brainstorms, and knowledge sessions. Qualifications - Fluent in English, written and spoken. - Charismatic and caring — equally at home helping a user over chat and running a persuasive live demo. - A proactive, organized self-starter who's comfortable owning targets. - A natural communicator and problem-solver. - Available for night shifts starting 10:00 PM – 7:00 AM Taipei time. Bonus points if you have - Experience in customer success, sales, or other customer-facing roles. - Experience running demos, onboarding, or sales conversations. - Familiarity with tools like Intercom, Zendesk, HubSpot, or Demio. - A track record in customer retention or revenue growth. - Genuine interest in AI, marketing, SaaS, or design tools. Benefits - Full onboarding and training. - A global, fast-growing team and a flexible, remote-friendly culture. - Opportunities to grow and develop your career. - Firsthand experience with the world's leading AI ad platform. - A supportive, collaborative, and fun team.