• Own hosting and travel activation communications experience: Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels. Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments. • Establish Lifecycle function. Establish cross-functional processes for campaign execution, measurement, and reporting. Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making. Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success. • Hone our GTM muscles. Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration. Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences. • Be a thought leader on existing members. Serve as the voice of the member by translating lifecycle performance into actionable insights. Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel activation and long-term engagement. • Build a world-class lifecycle engine. Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience. Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.

• Drive the long-term roadmap for the Sales & Marketing Team and provide thoughtful expertise to the senior leadership team. • Develop the Sales & Marketing Team members. • Take ownership of the overall messaging and positioning of the company. • Monitor industry trends and competitor activities. • Build and maintain strong relationships between Sales & Marketing and other departments.

• Drive the attendance, delivery, and commercial return of Colibri Digital’s event programme. • Own end-to-end delivery of events, including webinars, roundtables, conferences and sponsorships: venue sourcing, logistics, budget management and on-site hosting. • Build and execute invitation campaigns, partner co-marketing activity and targeted prospect lists to drive registrations and maximise show-up rate. • Run a disciplined follow-up cadence, book meetings and work closely with the sales team to convert attendees into pipeline. • Build segmentation, campaigns and nurture flows in CRM systems, maintaining accurate data to support attendance generation, follow-up and reporting. • Track attendance, conversion and pipeline sourced from events, feeding insights back into event strategy and budget allocation.

• Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab • Report directly to the president • Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth • Manage and mentor a high-performing marketing team • Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model • Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution) • Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes • Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience