Influencer Manager
Location
Germany
Posted
5 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Influencer Manager
Hoffmann Germany
Role Description Sie verstehen Influencer Marketing nicht nur als Reichweite, sondern als strategischen Aufbau nachhaltiger Partnerschaften mit messbarem Erfolg? Dann erwartet Sie bei uns eine anspruchsvolle Aufgabe mit viel Gestaltungsspielraum. Wir suchen eine Persönlichkeit, die unser Influencer Marketing gezielt weiterentwickelt, hochwertige Kooperationen aufbaut und Kampagnen mit klarem Performance-Fokus steuert. Sie verbinden strategisches Denken mit einem sicheren Gespür für Menschen, Marken und Social-Media-Trends – und entwickeln aus Kontakten langfristig erfolgreiche Partnerschaften? Was kommt auf Sie zu? - Aufbau, Pflege und Skalierung eines nachhaltigen Influencer-Netzwerks - Identifikation und Akquise passender Influencer, Content Creatoren - Planung und Umsetzung von Influencer-Kampagnen (von der Idee bis zur Auswertung) - Verhandlung von Kooperationen und Vertragskonditionen - Analyse von Kampagnen-Performance (KPIs wie ROAS, CPA, Conversion Rate) und Ableitung von Optimierungsmaßnahmen - Enge Zusammenarbeit mit Performance Marketing, Social Media und Content Teams - Markt- und Wettbewerbsanalysen zur Identifikation neuer Trends und Potenziale - Aufbau langfristiger Beziehungen zu Top-Partnern und Markenbotschaftern Qualifications - Mindestens 3 Jahre Erfahrung im Influencer Marketing - Ausgeprägtes Gespür im Umgang mit etablierten Influencern, Kompetenz im individuellen Beziehungsmanagement sowie einem sicheren Verständnis für unterschiedliche Persönlichkeiten, Erwartungen und Dynamiken im Influencer-Umfeld - Verhandlungsgeschick und sicheres Auftreten im Umgang mit Partnern - Gute Kenntnisse relevanter Tools und Plattformen - Analytisches Denken und sicherer Umgang mit Performance-Daten - Eigenständige, strukturierte und ergebnisorientierte Arbeitsweise - Kreativität und Gespür für Social Media Trends (Instagram, TikTok, FB, YouTube etc.) - Sehr gute Deutsch- und gute Englischkenntnisse Requirements - Wünschenswert sind außerdem: - Erfahrung in der Zusammenarbeit mit reichweitenstarken Influencern (idealerweise 500.000+ Follower) sowie nachweisbare Erfolge hinsichtlich Umsatz- oder Performance-Steigerungen - Bestehendes, aktiv nutzbares Netzwerk an performancestarken Influencern – insbesondere im Koch-, Food- oder Lifestyle-Segment - Abgeschlossenes Studium im Bereich Marketing, Kommunikation, BWL oder vergleichbar Benefits - Flexible Arbeitszeiten und ggf. Remote-Option - Hohe Eigenverantwortung und Gestaltungsspielraum - Dynamisches, wachstumsorientiertes E-Commerce-Unternehmen - Flache Hierarchien und schnelle Entscheidungswege - Tankkarte - Kostenübernahme von Internet - Altersvorsorge - Bike-Leasing - Weihnachts- und Urlaubsgeld - Mitarbeiterrabatt
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