• Developing comprehensive SEO strategies based on keyword and competitor research • Executing technical and on-page optimizations, including metadata, site structure, and internal linking • Managing the end-to-end content production process, from topic planning and content briefs to coordinating with freelance copywriters • Overseeing backlink initiatives to strengthen domain authority and organic growth • Monitoring rankings, traffic, and conversion performance to ensure campaigns stay on track • Delivering clear SEO updates and actionable insights to internal Account Strategists • Collaborating with cross-functional teams to identify emerging SEO opportunities and evolving search trends • Contributing to internal SEO playbooks, processes, and workflows to improve efficiency and scalability

• Own performance marketing for home services businesses • Own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics • Generate qualified leads that turn into booked jobs and revenue • Diagnose what is broken • Fix it • Scale what works

• Oversee client campaign execution, manage the internal team, and drive performance across paid media and outbound acquisition channels • Monitor performance across active client campaigns (cold email, LinkedIn, Meta Ads) and track KPIs: reply rates, booked calls, cost per lead, conversion rates, ROI • Identify underperforming campaigns and implement corrective actions, including reviewing and creating Facebook ad creatives • Ensure campaign strategy aligns with client goals • Manage and coordinate the GTM Engineer, Strategy Lead, CSMs, SDRs, and creative contributors • Lead the daily stand-up and weekly performance meetings, ensuring deadlines are met and holding the team accountable for deliverables and KPIs • Improve systems, SOPs, and workflows; maintain documentation in ClickUp/CRM • Oversee project timelines from onboarding through optimization, ensuring ICP clarity, segmentation, creative approval, and deliverability standards • Contribute to targeting strategy, messaging, offer positioning, and funnel structure, in collaboration with the GTM Lead • Make data-driven decisions on budget, creative changes, and optimizations; propose new strategies based on performance insights • Lead weekly client meetings, ensuring CSMs are prepared and reviewing performance beforehand • Help resolve escalations and participate in secondary sales calls to support solution engineering discussions • Maintain high retention and satisfaction

Role Description Join the team redefining how the world experiences design. As Canva scales, change continues to be part of our DNA. This role is focused on: - Owning the regional growth strategy for your remit — translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS. - Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations and making smart trade-offs across channels, SKUs, and audiences as performance shifts. - Navigating multiple measurement methodologies — in-platform metrics, geo-lift incrementality testing, and MMM — to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis. - Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence — owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing. - Driving the creative strategy in close partnership with the NAMER Creative Strategist — contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on. - Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business. - Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy — ensuring North America insights meaningfully influence global frameworks and product narratives. Qualifications - 5+ years in performance or growth marketing at a scaled consumer tech or DTC brand — you've owned significant budget (think $10M+) and been accountable for real business outcomes, not just channel metrics. - Genuine depth in paid social and video — able to deconstruct a Meta or YouTube campaign, diagnose performance issues, and have hands-on experience. - Comfortable across multiple measurement methodologies — understanding the tension between in-platform ROAS, geo-lift incrementality tests, and MMM. - Experience designing and running growth experiments — A/B tests, geo-lifts, holdout studies — and using results to drive real decisions. - Think like an investment manager regarding budget — focused on deploying capital for maximum return. - Cross-functional experience shaping campaigns and strategy alongside brand, creative, and product teams. - Multi-market experience is a real advantage — managing budgets or campaigns across more than one geography. Benefits - Competitive, market-informed compensation. - Target salary range for this position is $180,000 to $240,000 USD. - Flexibility in how and where you work. Company Description At Canva, we value fairness and strive to provide competitive compensation while ensuring internal equity within the team in each region. We celebrate all types of skills and backgrounds, and we encourage diverse applicants to apply.