Senior Content Marketing Manager
Location
United States
Posted
5 days ago
Salary
$100K - $120K / year
Seniority
Lead
No structured requirement data.
Job Description
Senior Content Marketing Manager
RedSail Technologies
Role Description The Senior Content Marketing Manager will lead the development, execution, and optimization of a strategic content marketing plan to drive brand awareness, thought leadership, customer engagement, and business growth across business verticals. This role will oversee the content strategy, manage a team of content contributors, and partner cross-functionally to produce high-quality, industry-leading content, including newsletters, webinars, emails, social media, paid advertisements, website copy, and more. The ideal candidate is a strategic leader, confident writer, and experienced people manager who can craft compelling narratives, guide team priorities, and report progress, performance, and recommendations to marketing leadership. Qualifications - Bachelor's degree in Journalism, Public Relations, Communications, or related field - 6+ years of experience in content marketing, preferably in B2B organizations, with demonstrated experience leading content strategy and managing a team - Excellent writing portfolio and background - Experience owning and evolving a brand - Experience with Monday.com - Comfortable and confident working with senior leaders on time-sensitive corporate communications for customers and prospects - Excellent communication, collaboration, and leadership skills - Proven ability to lead, coach, and prioritize work for direct reports or cross-functional content contributors - Ability to manage multiple projects simultaneously and meet tight deadlines - Strong attention to detail and ability to maintain high-quality standards Requirements - Own, develop, and manage the content marketing strategy to support overall marketing goals, ensuring alignment with brand positioning, business objectives, and leadership priorities - Manage and mentor a small content team, providing direction, feedback, and support to ensure high-quality work and professional growth - Write, edit, and oversee high-quality, engaging content that enhances brand awareness, establishes thought leadership, and supports lead generation and customer retention efforts - Collaborate with product marketing and sales to develop go-to-market initiatives, including email/content calendars, battle cards, market intelligence analyses, and customer-facing collateral - Utilize data and analytics to inform content strategy, measure performance, and optimize content marketing efforts for better engagement and conversion - Work closely with the creative team to ensure brand consistency and compelling storytelling across all campaigns - Collaborate with the digital marketing team to align content efforts with SEO, paid media, email marketing, and website strategy to maximize reach and impact Benefits - Daily use of Microsoft Teams (phone), computer, printer, and other routine office equipment - Must have internet access
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