• As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency. • Through indirect management, you will be supporting and coaching your pod’s account managers, developers, and designers. The Account Director will lead teams of highly talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. • This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes. • Strategic Leadership: Guiding strategic decisions that significantly impact the growth trajectory of the organization. This involves not only identifying strategic opportunities but also evaluating risks and potential outcomes. • You will be responsible for leading a team of skilled UI/UX designers and developers, and account managers, providing guidance, mentorship, and ensuring cohesive collaboration to realize strategic objectives. • Additionally, you will play a pivotal role as the lead strategist, where you'll actively contribute to and lead growth initiatives. This includes formulating actionable plans, defining goals, and aligning the team to work cohesively towards achieving these objectives, all while keeping a keen eye on emerging market trends and industry advancements to stay ahead in the competitive landscape. • Data Analysis & Insights: Utilize analytical tools to derive actionable insights, present detailed analysis to clients, and identify key metrics for business growth. • Client Relationship & Communication: Facilitate transparent and effective communication with clients to comprehend their needs and goals. • Gather and analyze feedback from clients to enhance our strategies. Provide regular updates on their performance, offering insights and actionable recommendations to drive targeted improvements. Update clients with comprehensive metrics and performance insights to empower informed decision-making. • Client Portfolio: Manages a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod. Experimentation & Optimization: Drive rapid experimentation to identify high-impact strategies, with a focus on optimizing e-commerce in alignment with targeted metrics.

• Designing high-converting landing pages • Designing A/B test variations • Creating marketing emails for selected clients • Turning CRO strategy into clean, effective designs • Collaborating with CRO Strategists, PMs, Developers, Copywriters, and Media Buyers • Designing within real Shopify constraints

• Drive systematic conversion rate optimization across Kitsch's digital properties through data-driven experimentation — delivering measurable revenue growth via strategic A/B testing and funnel optimization. • Own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue-per-visitor, AOV) through systematic testing and optimization. • Systematically improve every stage of the customer journey, from product discovery through checkout completion (add-to-cart, cart→checkout, checkout→purchase). • Evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high-quality, statistically rigorous A/B tests (roughly 2–4 per month), each with documented insights and next actions. • Build and maintain a prioritized experimentation backlog using data-driven frameworks (ICE/PIE), focusing resources on the highest-impact opportunities. • Coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales. • Leverage quantitative analysis, session replay, heatmaps, and voice-of-customer insights to identify and validate high-potential opportunities. • Prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals. • Translate testing activity into clear business value, reporting ROI of the experimentation program to leadership.

• Account management and consulting for successful e-commerce brands such as AG1, Huel and Kinobody • Hands-on implementation of campaigns and projects for clients • Building and optimizing sales funnels • Writing high-converting, persuasive copy • Planning, running and evaluating A/B tests