• Develop and manage creator partnerships across the entire process • Take over established activities (especially on Instagram) and expand to additional channels such as TikTok and YouTube • Lead end-to-end influencer campaigns • Serve as a senior sparring partner within the team and work closely cross-functionally with Brand, Performance Marketing, and Creative

• Manage & Scale Creators : Oversee influencer portfolios and help talent grow their platform presence while securing brand deals. • Talent Acquisition : Scout and sign new creators, focusing on emerging and established influencers. • Foster Brand Relationships : Build and nurture strong partnerships with brands and agencies to book top talent for campaigns. • Strategic Growth : Collaborate with internal teams to shape the overall strategy and expand Grail’s talent roster. • Autonomous & Flexible Work : Thrive in a dynamic, fast-paced environment while having the flexibility to work independently and remotely.

Role Description We are looking for a VP of Influencer Marketing to build and lead one of the strongest creator organizations in the industry. This is not a campaign management role; this is a company-building role. Your mission is to build the creator engine that powers Advantage HQ. - Expand one of the industry's highest-quality creator networks. - Build long-term creator relationships. - Increase creator earnings and scale whitelisting. - Ensure every client has access to exceptional creators capable of producing high-performing content at scale. - Lead the strategy, systems, technology, and team responsible for every stage of the creator lifecycle. - Partner closely with Growth, Creative, Client Services, and Operations. - Ensure our creator network becomes increasingly valuable every year. Qualifications - 8+ years of experience leading influencer marketing, creator partnerships, creator operations, or talent organizations. - Proven experience building and scaling high-performing influencer marketing teams. - Experience managing large creator ecosystems and long-term creator relationships. - Deep understanding of creator economics, whitelisting, licensing, usage rights, and performance marketing. - Experience partnering closely with paid media and creative teams to drive measurable business outcomes. - Strong commercial mindset with an understanding of how creator marketing drives profitable growth. - Outstanding leadership, communication, and decision-making skills. - Strong operator with a bias toward ownership, execution, and continuous improvement. Requirements - Build one of the largest and highest-quality performance creator networks in the industry. - Continuously expand our global creator ecosystem across key verticals and platforms. - Develop long-term relationships with exceptional creators and talent representatives. - Build a preferred roster of trusted creators who consistently produce outstanding content. - Increase creator quality, diversity, responsiveness, and availability across every client category. - Build systems that help creators build long-term careers with Advantage HQ. - Increase repeat collaborations and long-term partnerships. - Improve creator earnings and lifetime value. - Create an exceptional creator experience across onboarding, communication, payments, and campaign execution. - Ensure our highest-performing creators consistently choose to work with Advantage HQ. - Build repeatable systems that consistently deliver exceptional creators for every client. - Scale creator whitelisting across our client portfolio. - Partner with Growth and Creative teams to maximize paid media performance. - Develop frameworks for identifying creators with the highest long-term advertising potential. - Turn creator marketing into a predictable growth engine rather than a campaign-based service. - Build scalable systems across sourcing, outreach, negotiations, contracting, approvals, production, and reporting. - Leverage AI and automation to improve speed, quality, and operational efficiency. - Continuously improve creator matching, campaign execution, and delivery performance. - Establish world-class operating standards across the influencer organization. - Lead, develop, and inspire a high-performing global influencer marketing organization. - Build future leaders within the department. - Establish clear KPIs, accountability, and operating rhythms. - Foster a culture of ownership, speed, innovation, and continuous improvement. - Build an organization capable of supporting the company's next stage of growth. - Continuously evaluate new platforms, technologies, and creator trends. - Leverage AI to improve creator discovery, relationship management, forecasting, and operations. - Identify opportunities to strengthen Advantage HQ's competitive advantage in creator marketing. - Ensure the company remains at the forefront of the creator economy. Benefits - $250,000–380,000 USD total annual compensation, including base salary, performance bonus, and equity. - Fully remote work environment. - Infrastructure for high-performance distributed teams. - North America preferred (United States or Canada). - Focus on leadership, judgment, and execution over geography. Company Description Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary technology, including: - A creator marketplace managing over 80,000 influencer partnerships monthly. - An AI-powered platform to streamline creator discovery, outreach, relationship management, and whitelisting. - Proven playbooks across influencer marketing, paid media, performance creative, and conversion optimization. We partner with over 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 185+ operators, analysts, strategists, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.

• Join a remote video interview to discuss your creator discovery process. • Walk us through the specific tools and platforms you use to evaluate influencers. • Describe the metrics and criteria you use to select creators for campaigns. • Demonstrate your typical workflow for managing influencer partnerships.