**What You Will Do  ** Lead Generation Strategy: - Develop and implement comprehensive lead generation and DTC growth campaigns across digital platforms (SEO, PPC, social media, email marketing). - Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency. - Leverage marketing automation and CRM platforms (preferred experience with HubSpot) to streamline lead capture, nurturing, and management. Campaign Management: - Own and manage performance across multiple digital channels (SEO, PPC, paid social, email) to increase brand visibility, engagement, and loyalty. - Create targeted campaigns to attract high-quality leads and customers using paid media (Google Ads, LinkedIn Ads), organic strategies (SEO), and content marketing. - Continuously monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value. Cross-Functional Collaboration & Leadership: - Partner closely with Sales to ensure seamless lead handoff and alignment between marketing efforts and revenue goals. - Collaborate with cross-functional teams to deliver integrated, multi-channel campaigns. - Provide guidance and mentorship to junior team members and external partners as needed. Analytics, Reporting & Optimization: - Analyze performance data to identify trends, insights, and optimization opportunities across lead generation and DTC initiatives. - Track and report on key metrics including cost-per-lead (CPL), customer acquisition cost (CAC), conversion rates, and channel performance. - Use data-driven insights to inform strategic decisions and budget allocation. Content & SEO Strategy: - Oversee development of high-impact content such as blog posts, case studies, webinars, and white papers to drive traffic and lead generation. - Partner with content and creative teams to ensure content supports SEO, paid media, and conversion objectives. - Leverage SEO best practices to improve organic visibility and demand capture. Budget Management: - Own and manage the digital marketing budget, prioritizing investment in high-performing channels to maximize ROI. - Forecast spend and performance, making strategic trade-offs to support growth objectives. -   Perform other duties as assigned

ABOUT ALLERGY RESEARCH GROUP  For 45 years, Allergy Research Group® has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! Learn more at AllergyResearchGroup.com.    ABOUT THE ROLE  The Senior Manager, DTC & Digital Marketing role oversees the overall digital marketing strategy, including brand awareness, customer engagement, and conversion across direct-to-consumer and digital channels.    The role is responsible for the planning, execution, and optimization of digital marketing strategies focused on lead generation and demand growth, driving business performance by developing and executing strategies to attract, engage, and convert potential customers into qualified leads. This role requires a strong understanding of digital marketing channels, data analysis, and customer acquisition techniques to drive both B2B and B2C revenue growth.    What You Will Do   Lead Generation Strategy:  - Develop and implement comprehensive lead generation and DTC growth campaigns across digital platforms (SEO, PPC, social media, email marketing).  - Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency.  - Leverage marketing automation and CRM platforms (preferred experience with HubSpot) to streamline lead capture, nurturing, and management.  Campaign Management:  - Own and manage performance across multiple digital channels (SEO, PPC, paid social, email) to increase brand visibility, engagement, and loyalty.  - Create targeted campaigns to attract high-quality leads and customers using paid media (Google Ads, LinkedIn Ads), organic strategies (SEO), and content marketing.  - Continuously monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value.  Cross-Functional Collaboration & Leadership:  - Partner closely with Sales to ensure seamless lead handoff and alignment between marketing efforts and revenue goals.  - Collaborate with cross-functional teams to deliver integrated, multi-channel campaigns.  - Provide guidance and mentorship to junior team members and external partners as needed.  Analytics, Reporting & Optimization:  - Analyze performance data to identify trends, insights, and optimization opportunities across lead generation and DTC initiatives.  - Track and report on key metrics including cost-per-lead (CPL), customer acquisition cost (CAC), conversion rates, and channel performance.  - Use data-driven insights to inform strategic decisions and budget allocation.  Content & SEO Strategy:  - Oversee development of high-impact content such as blog posts, case studies, webinars, and white papers to drive traffic and lead generation.  - Partner with content and creative teams to ensure content supports SEO, paid media, and conversion objectives.  - Leverage SEO best practices to improve organic visibility and demand capture.  Budget Management:  - Own and manage the digital marketing budget, prioritizing investment in high-performing channels to maximize ROI.  - Forecast spend and performance, making strategic trade-offs to support growth objectives.  -   Perform other duties as assigned

Rankings is an award-winning, fast-scaling agency and an eight-year Inc. 5000 honoree built to help elite personal injury law firms dominate search.  We're hiring a Digital Forum Specialist who's ready to own community engagement strategies across Reddit, Quora, legal forums, and Wikipedia. This role is for someone who can turn community participation into measurable case acquisition and online authority. Basically, we are looking for an expert who understands community engagement on these platforms like no other. This is a hands-on role for someone who can also do the work. You'll build strategies, write Wikipedia pages, participate in Reddit threads, contribute to relevant Quora spaces, manage forum profiles, and report results. All while shaping how clients show up in the communities that matter most.  If you're the kind of strategist who thrives on both earning trust and measuring impact, this role gives you full ownership of a practice area that's critical to client success. There is huge potential to grow this role. Responsibilities - Lead engagement strategy across Reddit, Quora, Avvo, Justia, and other legal directories.  - Build each client's community identity. We’re looking for authoritative, helpful, and genuinely valuable insights for people seeking legal guidance. - Manage the full engagement cycle, including research, participation, writing, publishing, and analysis. - Develop consistent participation that balances evergreen value with timely legal conversations. - Partner with Rankings' SEO and Content teams to ensure community work amplifies broader search strategies. - Work closely with Account Managers to align community efforts with client goals and case acquisition targets. - Produce trust-building contributions: thoughtful answers, helpful insights, and substantive legal guidance. - Write Wikipedia pages that meet notability standards and survive editorial scrutiny. - Craft Reddit responses designed to build karma and credibility without crossing into promotional territory. - Answer Quora questions that solve real problems, strategically link to valuable client content, engage in relevant Spaces, and explore Quora Ads. - Understand what conversations get attention and what gets ignored. - Test, optimize, and scale participation with clear performance expectations. - Establish KPIs tied to referral traffic, case inquiries, AI mentions, and reputation metrics. Report performance clearly and regularly. - Build process documentation that keeps community work consistent across clients. - Monitor performance analytics weekly using GA4 and platform metrics; translate data into strategic next steps. - Track which community activities drive actual case inquiries and adjust the approach accordingly. - Experiment with new platforms and participation formats, bringing insights back to the team. - Help establish the KPIs that define success for community engagement at Rankings.

ABOUT THE JOB The Digital Consultant, CPQ, reporting to the Director, Technology Consulting, plays an important role in delivering Quote-to-Cash solutions for Zaelab's enterprise clients. This role supports the design, configuration, and implementation of CPQ, product configuration, pricing, and ordering workflows across platforms such as ServiceNow (Logik.ai) and adjacent commerce ecosystems. You will work alongside senior consultants and architects to execute CPQ implementations, develop technical solutions, and contribute to client success. This is an excellent opportunity to deepen your CPQ expertise while working on complex, high-impact projects in a collaborative consulting environment. Key Responsibilities: Solution & Project Delivery: - Support the delivery of CPQ and Quote-to-Cash initiatives, contributing to solution design, configuration, and implementation. - Participate in client-facing discussions, solution reviews, and technical problem-solving sessions. - Collaborate with project teams to ensure delivery milestones are met with quality and consistency. Solution Design & Configuration: - Assist in designing Quote-to-Cash processes, including product modeling, pricing strategies, discounting, approvals, and order fulfillment workflows. - Configure product configurators using technologies such as Logik.ai (ServiceNow CPQ) under guidance from senior team members. - Help translate business requirements into functional specifications aligned with platform best practices. Technical Discovery & Documentation: - Participate in business and technical discovery sessions, helping to assess current-state systems and define requirements. - Support business process mapping and contribute to functional and architectural documentation. - Assist with gap analysis to identify opportunities for process optimization through CPQ capabilities. Hands-On Development: - Contribute to configuration, development, and testing of CPQ solutions. - Work closely with developers and architects to ensure designs are implemented accurately. - Troubleshoot functional and technical issues, escalating complex problems as needed. Integration Support: - Support integration efforts connecting CPQ with commerce platforms, ERP systems, and other enterprise applications. - Assist in building prototypes and proofs of concept to validate requirements and solution approaches. - Learn and apply integration patterns and best practices under the guidance of senior team members.