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Keyrus

#MakeDataMatter #HumanizingTheFuture

Senior Data Analyst – Measurement, Personalization

Data AnalystData AnalystFull TimeRemoteSeniorTeam 1,001-5,000Since 1996H1B SponsorCompany SiteLinkedIn

Location

Brazil

Posted

5 days ago

Salary

0

Seniority

Senior

Bachelor DegreePortuguesePythonSQL

Job Description

Senior Data Analyst – Measurement, Personalization

Keyrus

• Act as and innovate as an internal analytics consultant and data ambassador within the Customer Intelligence team and Marketing leadership • Measure results of the customer relationship program, including A/B tests and pilots • Analyze outputs from personalization models to support a continuous improvement cycle for the models • Perform customer behavior analyses for the Lojas Renner S.A. ecosystem using statistical knowledge and programming • Analyze CRM campaign performance for the project, loyalty, media and marketing efforts, including recommendations to optimize campaign investment and measure results • Collaborate with business teams to define A/B testing frameworks, including measurement models and implementation methodology

Job Requirements

  • Experience performing analytical processes such as data reading and cleaning, analysis generation and visualization
  • Strong statistical foundation, with knowledge of sampling, statistical significance and, preferably, causal inference
  • Build statistical analyses applied to business decision-making
  • Programming in SQL and Python
  • Understanding of measurement techniques and hypothesis testing
  • Present insights and recommendations to business areas using data storytelling
  • Nice-to-haves: Experience with Customer KPIs; experience analyzing CRM and loyalty campaigns; analyses of LTV, full-funnel, MMM and related methods; knowledge of fashion retail; knowledge of media and marketing

Benefits

  • Culture of equality
  • Diversity and multiculturalism
  • Participation in the team's global events

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