• Define and own positioning and messaging for Temporal’s AI use cases across AI-native startups, AI labs, and enterprise customers adopting AI • Develop clear value propositions for how Temporal supports AI workflows, agents, LLM orchestration, human-in-the-loop systems, and long-running AI processes • Lead competitive intelligence related to AI infrastructure, orchestration, workflow engines, and adjacent platforms • Partner with product and engineering to influence roadmap decisions based on market and customer insights • Plan and execute product launches, announcements, and GTM strategies related to AI capabilities and use cases • Create high-quality external content including web pages, blogs, solution briefs, case studies, decks, and sales enablement materials • Enable sales and solutions teams with messaging, pitch narratives, and objection handling for AI-driven deals • Work with demand gen, developer relations, and comms to ensure consistent AI positioning across channels • Serve as a subject-matter expert internally on AI market trends, customer needs, and buyer personas • Measure and iterate on messaging and GTM effectiveness based on customer feedback and market response

• Define and lead the GTM strategy for Tile product launches, ensuring coordinated execution across retail, e-commerce, and direct-to-member channels. • Drive launch readiness in partnership with Product, ensuring positioning, packaging, and channel plans ladder to business objectives. • Partner with Growth, Retail, Sales, and vertical PMM teams to maximize launch impact through integrated demand generation and channel activation. • Spearhead co-marketing playbooks for high-impact partnerships (e.g. Uber). • Own the positioning and messaging framework for the Life360 Tile portfolio and ecosystem integrations, ensuring consistency across all Member touchpoints. • Partner with Marketing and Sales to translate product value into compelling narratives that drive awareness, consideration, and conversion through direct channels. • Collaborate with Brand and Creative to bring the devices and ecosystem story to life across campaigns, content, and member communications. • Create clear, compelling narratives for the executive team and cross-functional leadership on hardware strategy, ecosystem growth, and performance. • Drive "Inbound" PMM excellence by partnering with Product Management during the discovery phase to define product requirements and market whitespace based on deep user research. • Act as a strategic partner to PM to ensure the sustained health of the hardware-to-subscription funnel and drive long-term category growth beyond the initial launch window. • Lead the development of consumer insights through qualitative and quantitative studies to deeply understand unmet needs and pain points that shape the future roadmap. • Conduct market sizing, competitive and TAM/SAM/SOM analysis with BD, Finance and Commercialization to identify opportunities and build business cases for new investments. • Help identify and prioritize 'ecosystem whitespace'—scouting for new device manufacturers and service integrations that expand our market footprint and deepen the utility of our platform. • Lead post-launch growth and adoption strategies by partnering with Growth teams to design awareness and feature-discovery campaigns for our existing member base. • Spearhead GTM for Devices Subscription offerings (e.g., item protection, premium features), driving attach rates, recurring revenue, and long-term member lifetime value. • Optimize hardware pricing, device-software bundles, and subscription tiers in collaboration with Growth and Finance to maximize commercial success and across all channels. • Own our category health operating cadence, utilizing data and dashboards for continuous optimization of the Member journey.

• Across a set of market verticals, define the market opportunity in terms of: Unmet needs – clinical, operational, financial, TAM/SAM • Macro factors, system structural dynamics, market headwinds/tailwinds • Work closely with clinical, product, and marketing teams to ensure the value proposition aligns with the market opportunity and is reflected in the go-to-market and product strategy. • Establish the product value proposition in the context of customer unmet needs and buying dynamics, aligning value delivered with pricing and sales strategy. • Develop and validate product positioning and messaging and ensure its properly reflected in the marketing strategy and collateral development. • Develop sophisticated market segmentation schemas, associated customer target profiles, targeting strategies, and databases for sales execution. Evolve through continuous market monitoring to ensure an evergreen, optimized target database. • Forecast sales and perform related financial modeling. • Drive sales productivity and sales cycle optimization. Guide and support marketing and sales execution. Ensure deep understanding of value proposition across key functions, particularly sales/account execs. • Inform product requirements and improvements to maximize the market opportunity. • Other duties as assigned • Note: Job duties may change at any time with or without notice.

• As the Product Marketing Specialist, you will be the driving force behind our product and partner go-to-market initiatives. • Focus on the tactical creation and execution of high-impact marketing assets that fuel product adoption and partner success. • Translate product features into compelling narratives and visual assets that resonate with our customers and empower our sales teams and partners. • Collaborate across teams (Sales, Partnerships, Product, and Professional Services) to execute launch plans for new features and products. • Equip the Sales team with accurate, compelling materials to communicate value propositions and overcome objections. • Own the Branch presence on partners’ marketplaces.