Role Description Our client, a growing B2B SaaS company, is hiring a Demand Generation Manager to own pipeline creation end to end. This is a high-performance, high-reward seat: the base is competitive, and the bonus structure is real, transparent, and tied to the pipeline and revenue you generate. If you have been the person who actually builds the machine, not just a contributor on a large team, and you want your comp to reflect your output, this role was structured for you. - Building and executing demand generation programs that create qualified B2B pipeline and convert it to closed revenue. - The HubSpot instance, hands-on: campaigns, programs, workflows, nurture sequences, lead scoring, routing, and reporting are yours to architect and run. - Channel strategy and execution across the mix you know works: paid media, LinkedIn ads, email programs, content, webinars, and events. - Reporting that ties marketing activity to pipeline and revenue, shared directly with leadership. Qualifications - Proven, quantifiable success building B2B pipeline that converts to closed revenue. - Generated at least $3M in pipeline converting to roughly $1M in marketing-sourced revenue. - Deep hands-on HubSpot ability: personally set up campaigns, workflows, nurture programs, scoring, and routing. - Currently operating at the manager or senior manager level and ready for full ownership of a demand gen function. - Comfort in a lean environment where you plan, build, and execute yourself. Requirements - ABM experience, G2 or review-platform programs, light design ability, and familiarity with intent data tools (nice to have). Benefits - Full ownership without layers of approval. - Direct line of sight from your work to company revenue and your own earnings. - A leadership team that has deliberately structured compensation to reward performance rather than tenure or title.

• Lead opportunity development from early engagement through contract closure • Formulate and execute proposal strategies in partnership with internal commercial, technical, and legal teams • Drive growth across orders, sales, cash, and contribution margin • Position our commitments for successful execution by the project management team and closure of Long-Term Service Agreements • Serve as the single commercial point of contact across Heavy Duty Gas Turbine (HDGT) and Aeroderivative product portfolios • Work closely with Commercial Operations and Finance teams to ensure proposal competitiveness, accurate cost positioning, and executable deal structures from the outset • Own customer relationships within the assigned segment, including C-suite engagement • Build and maintain relationships with energy regulators, system operators, government agencies, project developers, investors, and fuel suppliers • Ensure sustained customer satisfaction throughout the project lifecycle, including support to implementation teams • Develop long-term strategic account and market plans to drive market penetration and growth • Monitor energy market dynamics, regulatory changes, and competitive trends • Translate market insights into actionable sales opportunities • Provide accurate demand forecasting and pipeline pacing to Sales Operations • Maintain up-to-date opportunity records in Salesforce (SFDC)

• Maintain knowledge on current and emerging developments/trends for assigned territory and products, assessing impacts, and collaborating with management to incorporate new trends and developments in current and future solutions • Partner with your customers and the business to retain customers while adding additional lines of coverage to support the needs of their employees to effectively support growth in all segments of our product/service offerings • Develop and maintain an understanding of LFG's products, services and operational structure to enhance ability to identify and target sales growth opportunities • Provide education, information, training & advice on Lincoln’s products & services (including sales support tools, marketing ideas, etc.) to assigned customers ranging from Advisors, Registered Representatives, Brokers and/or Plan Sponsor/Participants • Build and maintain business relationships through effective communication via email, phone and in person with internal/external stakeholders in a customer centric and professional demeanor • Work through customer issues independently while collaborating with internal stakeholders to resolve issues in a timely manner • Identify, recommend and champion process improvements and organizational initiatives to positively influence the team and quality

• Plan and develop strong relationships and TORK competencies with distribution partners. • Deliver clear communication, following Essity Commercial Planning directives and overall BU directives, to ensure targets are met regarding distribution partner satisfaction, retention, and profitable growth. • Negotiate with distribution partners in sales region. • Create and execute against joint distribution business plans. • Review progress to plan with distribution regularly. • Translate sales plans into sales activities by customer/account, according to Sales Manager and Commercial Planning guidelines. • Monitor and adjust sales activities on regular basis to meet business objectives. • Build strong distribution partnerships to execute against goals. • Provide hygienic solutions to distribution partners and end customers to contribute to profitable growth targets. • Ensure that DSRs have outstanding knowledge and understanding of Essity products and hygiene solutions. • Actively engage with segment sales to drive end customer wins. • Deliver on agreed upon sales targets and sales KPIs with designated distribution partners. • Responsible for day-to-day business matters and customer inquiries. • Position TORK as the partner of choice and preferred brand with distribution partners in sales region. • Continuously build market knowledge of industry and competition. • Develop and manage individual pipeline through effective use of CRM. • Build competency with Essity tools (CRM, CPQ, Seismic, Farsight, PowerBI, etc.).